Resources from the web site of Well House Consultants on the subject of Newsletter and publicity. We provide
|Articles and tips on this subject||updated|
|4266||Facebook marketing - who are we reaching?|
Looking at the age and gender of various Facebook campaigns used to boost the TransWilts rail campaign - who are we reaching?
"For residents to the East of Melksham - a bus timetable (follow link) including the Melksham Rail Link service to the station.", 21st April [see post]
"Passenger numbers ...
|3984||20 minutes in to our 15 minutes of fame|
Well - in the week of 7th January, we were on Channel 4 every day at 5 p.m. as we visited (as owners of Well House Manor) three other accommodations around the UK, met with their owners, and competed for the "Best Value B&B of the week" prize. Watched by (third party data) around 950,000 people. ...
|3974||TV show appearance - how does it effect your web site?|
We were told to expect our web site to get busier when we appeared on "Four in a Bed" on Channel 4, but no numbers were put onto what we might expect. Would it be a doubling of traffic? More than that, or less? It was suggested we ensure the site was robust for further traffic though, suggesting that ...
|3354||Sales and Marketing - adding advertising to the product|
Take a whole load of people with an objective in mind ... give them what they're looking for. Package it with something more that they're not really seeking, and chances are that they'll accept the extras.
That's a standard marketing and sales technique. We see it in newspapers, with adverts. We ...
Lisa does the layout and typesetting for the Bowerhill Villager - that's the news sheet that's distributed to around 1600 homes in Bowerhill - a part of Melksham - 10 times a year. The Villager is a mixture of news articles, sponsoring adverts, quizzes, community information, not to forget the regular ...
|3153||Points West to Belfast|
It's been a very busy couple of days ... I had planned to pack yesterday morning and travel up by train, through the afternoon and early evening to take the overnight ferry from Birkenhead to Liverpool Belfast.
Then the BBC called ... and I found myself being interviewed for a story on Points West ...
|1494||A time to update pictures|
Time to change a few picture ... with the replacement of our fleet of training laptops with bigger, better machines over the New Year, the pictures illustrating our courses were all out of date! What better opportunity to use a series of picture from last August, taken on the journey up beside the Hudson ...
|1000||One Thousand Posts and still going strong|
Can you believe it? In the two and a half years I've been writing here I have posted no fewer than ONE THOUSAND items and articles - ranging from the frivolous to the serious, and from the long to the short, and from daily life to highly technical tips.
Why do I do it? Because it gives me a chance ...
|2873||Another toot of the trumpet|
Just occasionally, I'll indulge myself and post a customer accolade - with the customer's permission, of course.
Hi,I was looking for current happenings in bathtubs industry whilst I came to know about your site, Horse Mouth has had impressive content to read that I spent nearly an hour and kept reading, ...
|2564||Microblogging services - Plurk, Twitter, Jaiku and more|
Yesterday, there were 10,000 downloads of this image from our web site, and if you click on the image, you'll get a full sized copy and see that it's 1600 x 1200 pixels and nearly a megabyte in size. So that's some 10 Gbytes of traffic! I know I'm quite well followed in some quarters, but this is ridiculous!.
|2388||`Of Course` is back!|
When we started running Perl and Java courses on our own account, we launched the "Of Course" newsletter - a printed piece that rose from 12 to 24 pages in six years, at two editions per year. The latter printed editions were also available for .pdf download as overseas postage costs rose ... and indeed ...
|2244||What should a web site cost you?|
I don't know, but I was asked my opinion on website costs for a government department (the Department for Transport) which have been revealed in a Freedom of Information request here. And I have compared the figures given to the figures for our main web site (www.wellho.net) and for the volunteer "First ...
|2124||Building down expectations|
Ask about Wiltshire, hotel accommodation, business meetings, travel, and open source topics - ask Graham the tutor!
I visited a web site where I had posted a short article and clicked on the link to "contact the author" - i.e. myself. And I found myself cautioned as follows:
• A response ...
|2051||A Presentation about our company - web and PHP|
In answer to a request for further information about our training centre, the town in which it's located, and our training methods and facilities, I've put together a "Slide show" style page. The images on the left, a few of which may look familiar from our image map demo of the ...
|1284||An update on the West Wilts show ...|
As you know, I attended the West Wilts show on behalf of Well House Consultants - very much with the view of getting us more out there and more known in the community - i.e. more of a marketing than a sales exercise. And as such, I intended to have a "train panel" or two there - so that I could pull ...
|1698||Dealing with The Press|
A big thanks to Bruce Williamson who held us all spellbound at yesterday's RailFuture Annual National Conference with his talk / "masterclass" on dealing with the press - something which many of "us campaigners" have learned the hard way.
Bruce has many years of experience on both sides of the microphone, ...
|1673||Spam Filters ... are working!|
From my email this morning ...
Did you receive the e-mail which I sent to you recently (copied here-below)?
Please confirm since I have had problems lately with emails intercepted by spam-filters set too high.
"Dear xxxxx. I don't know you, and the email below this header is an unsolicited, bulk ...
|57||Posting 1000 letters!|
We do a big mailing of over 1000 newsletters twice a year, and we never know quite how the local Post Office is going to receive us when we walk in pulling a trolley stacked with 120Kgs of franked mail. Get a "jobsworth" on the counter, and they'll insist that you pass over the envelopes in bunches of ...
|1090||Too many instructions, too much detail|
"Please leave these toilets in the state in which you would expect to find them.. So says a sign in the at the site I'm training at in London commuter land at the moment. Not having great faith in people, I would expect to find them in a bit of a mess ... and so I have a conundrum. Do I follow the ...
|1087||Telling a story in different ways|
The same story can be told in many ways ... and we're telling our story a lot of ways just at the moment. Yesterday was very much a "write the story the way xxxx wants to see it" day - here are three articles written by myself and Lisa in the last 24 hours.
1. When we opened a niche computer software ...
|904||Of course I'll tell you by email|
It's about the time that I should be writing the next issue of "Of Course" - our twice yearly newsletter about Open Source training, and the news from Melksham and our training centre. But there's so much happening - with Well House Manor opening earlier this month, and with an initial 3 months 'running ...
|480||New look to website|
If you look at our main website, you'll see the seeds of a long weekend's work planted there - a new look to the main website at http://www.wellho.net. With the "Of Course" newsletter posted out on Friday, hitting desks on Monday, we should be in for a busy week!
Right. This is important. If you ...
|734||Keeping customers informed by email|
If you're doing a postal marketing campaign and you get a 5% response rate, you're doing really well - 19 out of 20 circular letters don't get any response, with a fair proportion of them going in the bin unopened. "Cost of Marketing and Sales".
How about an online campaign, then? Is that going to ...
Of Course newsletter.
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