We run training courses so often in Scotland that I don't even need a map anymore, except perhaps a streetmap page showing the roads in the immediate vicinity of the training venue. But how do we reach our potential client base? How do they find out about us?

Firstly, we have good and tailored web resources - if you're looking for a course for a group of 3 or more delegate, we'll run it for you at your offices. You can find out all about private courses in general here, and get a specific quote for a private course in Glasgow here. Just one or two delegates? Not a problem - there's details here. Of Course, we've also got web pages covering our Linux Basics, Linux Admin and Linux Web Server course agenda and many more.

But Firstly isn't good enough - there are two more elements to consider, and they're how to bring people to our web site (Search Engine and Marketing optimisation) and site navigation (how to ensure people land at the right page and can easily navigate to all the information the need. If they want a Python Programming Course and are based in Dundee, they'll need to find the pages that I have provide links to in this paragraph - for private courses, with a quotation, or for public courses together with information about our training centre and where we are in relation to Dundee.

How do we get the search engine placement right? The simple answer is by a lot of hard work, by providing plenty of good content that doesn't get out of date, and by analysing our visitor logs to make sure that we're targetting correctly. There's a whole series of blogs for me to write on EVERY ONE of those subjects?

And how do we get on site navigation right? By providing plenty of logical links, by providing multiple indexes, and by tuning our site for search engine arrivals - we can tell what their search term was, so let's make the links to topics that will be of interest to them bolder, and collapse directory structures on other topics that they've not mentioned in their search. We can even recall what someone used for a search on one occasion, and offer them pages based on their preferences next time they visit the site. Oops - that's yet another series of blog articles I feel coming on!
(written 2006-05-05 07:55:30)

 A101 - Web Application Deployment - Linux -An Introduction For Users
G403 - Well House Consultants - On site - venues, UK and Ireland
Y101 - Introduction to Python

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