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Introducing your product to Well House Consultants - single, personally tuned email please

Have you noticed the number of unsolicited bulk emails you receive that say "If you would like [more information] then please [call / email]" ... yeah, so have I! And there seems to be a trend these days for the spammers to follow up with "Regarding my last email. Were you interested in...". Funnily enough, I would have thought it was obvious to the bulk emailers that if they didn't get a reply, then the answer was "no, thank you".

Now - I'm not the world's best speller (regular readers will know that), but if you're going to indulge in sending out bulk emails you should...
• a) get your spelling right - "becuse" should be "because", right?
• b) especially get the name of the company / person you are approaching right. We're Well House Consultants and not Wellhouse - two words not one;
• c) avoid sending out multiple emails to the same person using his/her different addresses!
• d) When the answer is a definite (or implicit) "no" you should not keep hammering away.
• e) Set the reply address on your email to your own contact point not to a bulk emailing house!
• f) comply with the law, which in the UK states you should only email to people who have opted in, and you should give a valid unsubscribe address [more]

From my email on 30th May

Hello,

We'd like to do the accounts for Wellhouse Consultants. If you're not completely satisfied with your current Accountant or would be interested in reducing the fees, but not the quality, then please speak to us.

We're less expensive becuse we use technology. This way we can deliver more and better service in less time without cutting any corners.

If you would like a modern, fully functional, fast and always available accounting service that saves you money and time please just call or just have a look at our website for more information.


The absence of a call back from me, or an email, or a trackback on their website, should be a pretty clear indication that I'm not interested. But...

From my email this morning (8th July) to "info@wellho.net" at 11:45

Hello,

Regarding my last email. Were you interested in us doing your accounts?

Our fixed fees structure has been so useful for businesses similar to yours. Plus our online accounting service is always available and is designed to save you time as well as money.

Further information is on our website. We will also be happy to discuss this further over the phone.

Regards,

Philip Gurnhill - Director
Tel. 01666 822256
FF Online Accounting


And to "graham@wellho.net" at 12:57

Graham,

Regarding my last email. Were you interested in us doing your accounts?

Our fixed fees structure has been so useful for businesses similar to yours. Plus our online accounting service is always available and is designed to save you time as well as money.

Further information is on our website. We will also be happy to discuss this further over the phone.


Oh - and putting tracking links onto your email so that you'll know which ones have been read is clever, but probably not going to endear you to people the people you're pestering! Such a pity when a local business - this one's in Malmesbury, Wiltshire, markets in this way.

Am I really spending time documenting this? Yes, because it's the third unsolicited repeated sales approach in a similar vein in three hours, and having done it once I can simply refer people to http://melksh.am/sellingtous to read this detail.

Ironically, I don't personally mind single, individually written and targeted emails from people I don't know. Where it's obvious that they're bulk / automated, I get less happy - especially if they don't even pay tacit respect to the law by offering an unsubscribe address. A single, personal email approach of this sort is, indeed, what I expect from new businesses approaching us on Chamber of Commerce business, potential new employees asking if we have vacancies (as I write, the answer is "sorry, we don't"). And emails are so much better than phone calls... I took one this morning "Oh I'm glad I reached you. I've tried before but your staff kept telling me you were away". Yes, I was away, and I'm unlikely to buy telephone services from a cold call from "Number Withheld", especially as we get ourselves listed on telephone preference services.
(written 2013-07-08, updated 2013-07-15)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G500 - Well House Consultants - Running a training company
  [4004] Annual Accounts - a big job for a small business - (2013-02-15)
  [3824] Planned for a quiet period during the Olympics - but it is far from that! - (2012-08-02)
  [3684] Once upon a Maundy Thursday - (2012-04-05)
  [3610] Training to do a job, or training to pass an exam? - (2012-02-13)
  [3361] Blowing our own trumpet - MySQL resources - (2011-07-18)
  [2940] Training course locations - Melksham, UK; Buxton, UK; Lake Constance, Germany; Venice Italy, the USA and India - (2010-08-30)
  [2924] Job applicants - wondering why they apply - (2010-08-16)
  [2838] Respecting our customers anonimity - (2010-06-29)
  [2144] Looking for a career change - Physician to Web Site Designer - (2009-04-28)
  [2084] Books and distance learning from Well House Consultants? - (2009-03-15)
  [2074] Weekday or Weekend PHP, Python and Perl classes? - (2009-03-10)
  [2049] Why Choose Well House Consultants for your course? - (2009-02-20)
  [2021] Short health and safety course - (2009-02-02)
  [2003] Discount Training Courses - PHP, Perl, Python - (2009-01-21)
  [1963] Best source to learn Java (or Perl or PHP or Python) - (2008-12-28)
  [1884] Recession? Depression? - (2008-11-14)
  [1433] Linux, PHP, Tcl, Ruby, C, C++ - last minute training course availability - (2007-11-16)
  [1393] First Alternative / what has happened there? - (2007-10-16)
  [1369] One business, four different angles! - (2007-09-28)
  [1040] What the customer is looking for - effective training - (2007-01-17)
  [1022] No courses. No hotel guests. Rushed off our feet! - (2007-01-05)
  [978] Wellhouse Manor, Hotel, Melksham - (2006-12-10)
  [926] Training rooms to learn Open Source programming - (2006-11-15)
  [838] Talking about other training companies. - (2006-08-19)
  [813] Monday Morning at Well House Consultants Melksham - (2006-07-24)
  [652] Morning Post - (2006-03-20)
  [627] JIT or JAU - (2006-02-27)
  [545] Is training seasonal? - (2005-12-28)
  [470] I wanna be a Python trainer - (2005-10-20)
  [402] Netless - (2005-08-05)
  [385] Feast or famine - (2005-07-21)
  [251] WIBNIF - (2005-03-19)
  [171] Skills and techniques of being a successful trainer - (2005-01-06)

G909 - Well House Consultants - Spam, Spamming and Spammers
  [4520] No cold sales calls please - but delighted to hear from others! - (2015-09-29)
  [4315] Welcoming genuine forum posters quickly - but turning away off topic advertisers - (2014-11-16)
  [3946] Moving from a warning system to a control system - PHP, forum spammers - (2012-12-07)
  [3912] Sand to Arabia, Coals to Newcastle or Woodburners to Russia - (2012-11-04)
  [3910] Identifying your real customers and keeping them well informed fast - (2012-11-02)
  [3661] Keeping forum and blog comments clean - (2012-03-19)
  [3506] Cold call contacts - preference services and turning off spam sales approaches - (2011-11-03)
  [3352] World Trade Register - Certainly NOT worth 2985 Euros. - (2011-07-09)
  [3316] Twitter Phishing Trips ... and a great new alert service - (2011-06-04)
  [3190] What do the following web sites have in common? - (2011-03-03)
  [3166] Well house is strong - confirmed? - (2011-02-11)
  [3016] The legal considerations of your web presence - revisited - (2010-10-26)
  [2884] Hotlinked images onto adult material sites - (2010-07-23)
  [2697] Email metrics and filtering - (2010-03-28)
  [2398] Websitemediasolution and a goldfish called Carl Johnson - (2009-09-06)
  [2276] Who is Marc Schneider of Multilingual Search Engine Optimization Inc - (2009-07-10)
  [2179] Offers that I can refuse - (2009-05-12)
  [2177] Preventing forum spam - checks at sign up - (2009-05-12)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [1978] From spam to mod_alias - finding resources - (2009-01-05)
  [1817] Marc Schneider is still having email trouble - (2008-09-30)
  [1763] Co-operating to save, yet we dont - (2008-08-21)
  [1532] Comment spam blocked. Please comment via Forums - (2008-02-05)
  [1523] Ive just received an email from myself. Should I be worried? - (2008-01-29)
  [1115] Unexpected visitors to our site - (2007-03-22)
  [1037] Impact Engineering and Backscatter - (2007-01-16)
  [872] Email metrics - (2006-09-20)
  [495] More spam - a success story - (2005-11-13)
  [417] Telephone Preference Service - we're registered - (2005-08-17)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [338] OO techniques are hard to teach - (2005-06-06)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [259] Responding to spam - (2005-03-27)


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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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