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Retaining web site visitors - reducing the one page wonders

Two alternatives:

There's more on this example here, here and here



This example is described in the following article(s):
   • Script to present commonly used images - PHP - [link]
   • Letting new visitors know we provide training courses - [link]
   • Quiet summer days? I think not! - [link]



Both provide links to the same place - but which would you be more likely to follow from an example program that you've come to via a search engine?

We get plenty of visitors arriving at our web site through search engine hits - thousands every day. But only a small proportion of arrivals go on to view other pages. Should this be something that's a concern to us? How can we improve our retention rate? And what is a good retention rate anyway?

Should it be a concern?

This page ... is a technical article. And if you've landed here through a search, or by following a link on another web site, it's very possible that you've come to exactly the right information. So your arrival is a success, even though you'll be viewed in our statistics as a one hit wonder - a visitor who's come to a page and not gone any further.

Do we have any way of knowing whether you found what you wanted? No - we don't - but we have data that lets us make an educated guess; we keep combined format log files and they tell us what your previous page was ... and if it's a search engine, that includes the search term. Where someone has searched for "Merging two lists in Tcl" and been taken [here], they've probaby find what they're looking for. But if someone has searched for "why use tcl" and was taken [here], they would be disappointed. I'm somewhat relieved that in researching this paragraph, I had to look quite hard for an example of someone being taken to a page that didn't answer the questions - such has been the improvement in search engines in the past few yeats

Our hotel home page ... is much more of a sales tool. And if you land there from a search engine, I really want you to look further - especially to go forward to (and complete!) the booking process. But - ever there - a single hit isn't necessarily bad news; you may have made a note of our name, bookmarked us, forwarded to a friend.

How can we improve our retention rates?

By providing clear links and a clear path to other likely data. It's obvious once this has been stated, but sites sometimes grow and what were once quiet backwaters become important landing pages. We publish the source code examples from our training courses - and at first that was very much as a resource for past delegates so that they could get back to the code that's in our manuals. So these were pages that would only be visited by following links. However, we allowed the search engines to index them (no Disallow in our robots.txt) and they became occasional - then more common - landing pages.

Our initial addition of links to other resources was in the first form show at the top of the page - with a format along the lines of "click here for more information". Thus the ongoing link was provided ... but I've become increasingly concerned that people haven't really know what the more information actually is, so I've now added in the more descriptive link which you'll see in the second form shown at the top of this page.

I'm not going to pretend that the more descriptive links are a total solution - they are certainly not - but they're another step in the (changing) right direction. They could be a lot of work ... except that we script the reverse links through PHP, so I've only got to link to a piece of source code on the blog and a reverse link will appear in the source code page.

What is a good retention rate anyway?

I would be guessing if I tried to come up with a specific figure. The perfect retention rate is one in which everyone who arrives at the site finds what they're looking for / books the hotel rooms they need / books the courses that are relevant to them or finds the onward guidance to let them do so by email or offline

And finally

To help retain YOU!, I should be finishing off this article with my guess (!) at relevant onward links. There will be following articles below (if you're reading the blog original). There will be links to other articles on similar subjects (if you're visiting through the archive).

Or ...

[link] - Well House Manor hotel
[link] - other articles on search engine optimisation
[link] - upcoming public courses
[link] - private courses at our training centre
[link] - private courses at your own office

... and adding more links than that would probably do more harm than good!
(written 2010-10-31)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G902 - Well House Consultants - Web site techniques, utility and visibility
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4076] Web site - fully back! - (2013-04-29)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [3896] An email marathon - (2012-10-15)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [2668] Is it worth it? - (2010-03-09)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2389] Writing with our customers words - (2009-09-01)
  [2341] Koulutus, Open Source tietokone kielillä - (2009-08-09)
  [2340] ldning, Open Source dator språk - (2009-08-09)
  [2339] Opplæring, Open Source datamaskinen språk - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2336] Formação, Open Source computador línguas - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2333] Formación, de los lenguajes de código abierto - (2009-08-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1961] Making our things easier to find - (2008-12-26)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1888] Find the link - (2008-11-16)
  [1856] A few of my favourite things - (2008-10-26)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1747] Who is watching you? - (2008-08-10)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1653] How do Google Ads work? - (2008-05-25)
  [1634] Kiss and Book - (2008-05-07)
  [1630] To provide external links, or not? - (2008-05-04)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1494] A time to update pictures - (2008-01-03)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1198] From Web to Web 2 - (2007-05-21)
  [1186] Two new pages / sites - (2007-05-14)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1177] Sorting out for a site map - (2007-05-05)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1055] Above the fold - (2007-01-28)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [976] Santa at the station - (2006-12-09)
  [916] Driving customers away - (2006-11-07)
  [893] Visibility - (2006-10-14)
  [800] Effective web campaign? - (2006-07-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [757] Horse and Python training - (2006-06-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [718] Protecting images from theft - (2006-05-12)
  [681] Mirroring a dynamic site - (2006-04-12)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [533] Bigger Box Campaign - (2005-12-18)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [414] Form Madness - (2005-08-14)
  [376] What brings people to my web site? - (2005-07-13)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [348] Graveyard pages - (2005-06-15)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [322] More maps - (2005-05-23)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [314] What language is this written in? - (2005-05-17)
  [311] Growth pains - (2005-05-14)
  [288] Colour blindness for web developers - (2005-04-22)
  [284] The Iconish language - (2005-04-19)
  [278] Cover all the options - (2005-04-13)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [274] Our most popular resources - (2005-04-10)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [261] Putting a form online - (2005-03-29)
  [259] Responding to spam - (2005-03-27)
  [222] Who are all these visitors? - (2005-02-20)
  [202] Searching for numbers - (2005-02-04)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [182] Your personal Google ranking - (2005-01-19)
  [179] The hunt for unique words - (2005-01-16)
  [173] Data Mining - (2005-01-09)
  [165] Implementing an effective site search engine - (2005-01-01)
  [142] Colour for access - (2004-12-06)
  [117] A case of case - (2004-11-14)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [32] Web design platoon - (2004-08-29)
  [23] Skills and responsibilities - (2004-08-22)


Back to
Courses for late 2010 and early 2011
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or
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Forward to
Autumn walk from Bowerhill
Some other Articles
Coding efficiency - do not repeat yourself!
Learning to Program ... in PHP. Course examples.
Testing the new pavement ready for Christmas
Autumn walk from Bowerhill
Retaining web site visitors - reducing the one page wonders
Courses for late 2010 and early 2011
Handling (expanding) tabs in PHP
Apache httpd Server Status - monitoring your server
Tuning Apache httpd and Tomcat to work well together
Seventh day traveller on the six day railway
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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