Home Accessibility Courses Twitter The Mouth Facebook Resources Site Map About Us Contact
 
For 2021 - online Python 3 training - see ((here)).

Our plans were to retire in summer 2020 and see the world, but Coronavirus has lead us into a lot of lockdown programming in Python 3 and PHP 7.
We can now offer tailored online training - small groups, real tutors - works really well for groups of 4 to 14 delegates. Anywhere in the world; course language English.

Please ask about private 'maintenance' training for Python 2, Tcl, Perl, PHP, Lua, etc.
Retaining web site visitors - reducing the one page wonders

Two alternatives:

There's more on this example here, here and here



This example is described in the following article(s):
   • Script to present commonly used images - PHP - [link]
   • Letting new visitors know we provide training courses - [link]
   • Quiet summer days? I think not! - [link]



Both provide links to the same place - but which would you be more likely to follow from an example program that you've come to via a search engine?

We get plenty of visitors arriving at our web site through search engine hits - thousands every day. But only a small proportion of arrivals go on to view other pages. Should this be something that's a concern to us? How can we improve our retention rate? And what is a good retention rate anyway?

Should it be a concern?

This page ... is a technical article. And if you've landed here through a search, or by following a link on another web site, it's very possible that you've come to exactly the right information. So your arrival is a success, even though you'll be viewed in our statistics as a one hit wonder - a visitor who's come to a page and not gone any further.

Do we have any way of knowing whether you found what you wanted? No - we don't - but we have data that lets us make an educated guess; we keep combined format log files and they tell us what your previous page was ... and if it's a search engine, that includes the search term. Where someone has searched for "Merging two lists in Tcl" and been taken [here], they've probaby find what they're looking for. But if someone has searched for "why use tcl" and was taken [here], they would be disappointed. I'm somewhat relieved that in researching this paragraph, I had to look quite hard for an example of someone being taken to a page that didn't answer the questions - such has been the improvement in search engines in the past few yeats

Our hotel home page ... is much more of a sales tool. And if you land there from a search engine, I really want you to look further - especially to go forward to (and complete!) the booking process. But - ever there - a single hit isn't necessarily bad news; you may have made a note of our name, bookmarked us, forwarded to a friend.

How can we improve our retention rates?

By providing clear links and a clear path to other likely data. It's obvious once this has been stated, but sites sometimes grow and what were once quiet backwaters become important landing pages. We publish the source code examples from our training courses - and at first that was very much as a resource for past delegates so that they could get back to the code that's in our manuals. So these were pages that would only be visited by following links. However, we allowed the search engines to index them (no Disallow in our robots.txt) and they became occasional - then more common - landing pages.

Our initial addition of links to other resources was in the first form show at the top of the page - with a format along the lines of "click here for more information". Thus the ongoing link was provided ... but I've become increasingly concerned that people haven't really know what the more information actually is, so I've now added in the more descriptive link which you'll see in the second form shown at the top of this page.

I'm not going to pretend that the more descriptive links are a total solution - they are certainly not - but they're another step in the (changing) right direction. They could be a lot of work ... except that we script the reverse links through PHP, so I've only got to link to a piece of source code on the blog and a reverse link will appear in the source code page.

What is a good retention rate anyway?

I would be guessing if I tried to come up with a specific figure. The perfect retention rate is one in which everyone who arrives at the site finds what they're looking for / books the hotel rooms they need / books the courses that are relevant to them or finds the onward guidance to let them do so by email or offline

And finally

To help retain YOU!, I should be finishing off this article with my guess (!) at relevant onward links. There will be following articles below (if you're reading the blog original). There will be links to other articles on similar subjects (if you're visiting through the archive).

Or ...

[link] - Well House Manor hotel
[link] - other articles on search engine optimisation
[link] - upcoming public courses
[link] - private courses at our training centre
[link] - private courses at your own office

... and adding more links than that would probably do more harm than good!
(written 2010-10-31)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G902 - Well House Consultants - Web site techniques, utility and visibility
  [23] Skills and responsibilities - (2004-08-22)
  [32] Web design platoon - (2004-08-29)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [117] A case of case - (2004-11-14)
  [142] Colour for access - (2004-12-06)
  [165] Implementing an effective site search engine - (2005-01-01)
  [173] Data Mining - (2005-01-09)
  [179] The hunt for unique words - (2005-01-16)
  [182] Your personal Google ranking - (2005-01-19)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [202] Searching for numbers - (2005-02-04)
  [222] Who are all these visitors? - (2005-02-20)
  [259] Responding to spam - (2005-03-27)
  [261] Putting a form online - (2005-03-29)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [274] Our most popular resources - (2005-04-10)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [278] Cover all the options - (2005-04-13)
  [284] The Iconish language - (2005-04-19)
  [288] Colour blindness for web developers - (2005-04-22)
  [311] Growth pains - (2005-05-14)
  [314] What language is this written in? - (2005-05-17)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [322] More maps - (2005-05-23)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [348] Graveyard pages - (2005-06-15)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [376] What brings people to my web site? - (2005-07-13)
  [414] Form Madness - (2005-08-14)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [533] Bigger Box Campaign - (2005-12-18)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [681] Mirroring a dynamic site - (2006-04-12)
  [718] Protecting images from theft - (2006-05-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [757] Horse and Python training - (2006-06-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [800] Effective web campaign? - (2006-07-12)
  [893] Visibility - (2006-10-14)
  [916] Driving customers away - (2006-11-07)
  [976] Santa at the station - (2006-12-09)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1055] Above the fold - (2007-01-28)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1177] Sorting out for a site map - (2007-05-05)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1186] Two new pages / sites - (2007-05-14)
  [1198] From Web to Web 2 - (2007-05-21)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1494] A time to update pictures - (2008-01-03)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1630] To provide external links, or not? - (2008-05-04)
  [1634] Kiss and Book - (2008-05-07)
  [1653] How do Google Ads work? - (2008-05-25)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1747] Who is watching you? - (2008-08-10)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1856] A few of my favourite things - (2008-10-26)
  [1888] Find the link - (2008-11-16)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1961] Making our things easier to find - (2008-12-26)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2333] Formaci[83][c2]ón, de los lenguajes de c[83][c2]ódigo abierto - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2336] Forma[83][c2]ç[83][c2]ão, Open Source computador l[83][c2]ínguas - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2339] Oppl[83][c2]æring, Open Source datamaskinen spr[83][c2]åk - (2009-08-09)
  [2340] ldning, Open Source dator spr[83][c2]åk - (2009-08-09)
  [2341] Koulutus, Open Source tietokone kielill[83][c2]ä - (2009-08-09)
  [2389] Writing with our customers words - (2009-09-01)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2668] Is it worth it? - (2010-03-09)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3896] An email marathon - (2012-10-15)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [4076] Web site - fully back! - (2013-04-29)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)


Back to
Courses for late 2010 and early 2011
Previous and next
or
Horse's mouth home
Forward to
Autumn walk from Bowerhill
Some other Articles
Coding efficiency - do not repeat yourself!
Learning to Program ... in PHP. Course examples.
Testing the new pavement ready for Christmas
Autumn walk from Bowerhill
Retaining web site visitors - reducing the one page wonders
Courses for late 2010 and early 2011
Handling (expanding) tabs in PHP
Apache httpd Server Status - monitoring your server
Tuning Apache httpd and Tomcat to work well together
Seventh day traveller on the six day railway
4759 posts, page by page
Link to page ... 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96 at 50 posts per page


This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

Link to Ezine home page (for reading).
Link to Blogging home page (to add comments).

You can Add a comment or ranking to this page

© WELL HOUSE CONSULTANTS LTD., 2021: 48 Spa Road • Melksham, Wiltshire • United Kingdom • SN12 7NY
PH: 01144 1225 708225 • EMAIL: info@wellho.net • WEB: http://www.wellho.net • SKYPE: wellho

PAGE: http://www.wellho.net/mouth/3022_Ret ... nders.html • PAGE BUILT: Sun Oct 11 16:07:41 2020 • BUILD SYSTEM: JelliaJamb