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Pricing strategy - simple and fair

I'm proud of our pricing model.

We're able to offer courses at prices that are good for the customer, fair and easy to understand. Pious claim? Maybe, but I prefer to work with and within a scheme that I can stand up and believe in ... but of course, it needs additionally to bring in a fair income.

A part of my "fair and easy to understand" clause is our policy of offering courses at a (low) quoted list price and the offering very few discounts, then only in very specific circumstances. If you send two people on the same course, or book a private course but can't find a week that every member of your team is available then - yes - a lower price for the second person or the team member who comes on the public course is justified and willingly given.

Yes, people do ask for discounts ... but usually they'll book and attend anyway once we've spent a few minutes explaining our policy; they come to appreciate that giving them a lower price would mean that we would have to charge a higher price to the person sitting on the next chair to them and that our business isn't one where "the price you pay is the most we can squeeze out of you".

Occasionally ... very occasionally ... someone backs themself into a corner. "I'll only come if you can offer me a special deal along the lines of xxxx". Sorry, sir/madam; we're not in the business of cheapened discounted courses, and people who want such courses will typically delay their payment to the last possible date too - one memorable case recently strung us along for (err) much longer that I like as "The EU is paying for this training ...." ... and of course in the end that didn't come through. A couple of "there's a cheques in the posts"s and ... finally ... payment when we threatened interest and collection charges would be added.

You'll see no mention of agents / resellers in the text above. That's intentional. We're quite happy for people to make direct or indirect bookings, and for the company that's making the indirect booking to charge their client for their added services. We're also delighted for such an agent / reseller if they're able to combine several of their clients onto a course and save themselves some money ... acting rather like a wholesaler. Where an indirect booking is made, we do take extra steps to ensure that the course booked is the right course for the trainee.

(written 2005-04-29, updated 2006-06-05)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G203 - Well House Consultants - Training course prices
  [4602] Training course and hotel room prices - 2016 - (2015-12-31)
  [4416] Challenging the IT course business model - (2015-02-05)
  [4379] Well House Consultants / Well House Manor - Prices for 2015 - (2015-01-01)
  [4246] Python, PHP, Ruby, C, Lua, etc ... course prices held for the rest of 2014 - (2014-03-08)
  [4230] Well House Consultants - course prices for 2014 - (2013-12-26)
  [4082] Training around the world - easy payment in pounds Sterling - (2013-05-10)
  [3196] No news is good news. - (2011-03-07)
  [3107] Hotel and Training Course prices - the effect of the VAT rise on 4th January 2011 - (2010-12-26)
  [2560] Training comparison to QA Training, Learning Tree, GB Direct. - (2010-01-02)
  [2541] VAT Changes - (2009-12-19)
  [2311] Floor to ceiling - (2009-07-30)
  [2003] Discount Training Courses - PHP, Perl, Python - (2009-01-21)
  [1912] Book now for 2009 - (2008-11-29)
  [1492] Well House Consultants Training and Hotel - 2008 news - (2008-01-01)
  [499] Good IT training cannot be cheap - (2005-11-18)
  [163] Introduction fees, bonuses, commissions, kickbacks - (2004-12-29)
  [101] Good value, low cost, cheap. - (2004-10-27)

G999 - Well House Consultants - Keynote
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  [3164] Brown - or Mrs Sally Brown, accountant from Whitstable? - (2011-02-10)
  [2537] Faster network, but not faster browsing until ... - (2009-12-14)
  [2483] Clustering on Tomcat - (2009-10-30)
  [2384] Looking ahead to the Autumn season of training and accommodation - (2009-08-28)
  [2326] Learn a new programming language this summer. - (2009-08-06)
  [2228] Where do I start when writing a program? - (2009-06-11)
  [2216] Past Delegate Offer - Summer Holiday / Weekend Break - (2009-06-03)
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  [1975] Well House Manor Hotel - on plan for 2009 business guests - (2009-01-03)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1929] 2009 - Hotel, Meeting, Training Course prices - (2008-12-07)
  [1859] Wiltshire at dawn - the tourist trail - (2008-10-29)
  [1857] November and December Public Course Schedule - (2008-10-27)
  [1773] The Longest Possible Day - (2008-08-26)
  [1748] Hotel room prices - Melksham, Wiltshire - (2008-08-11)
  [1676] A warm welcome for visitors from the USA - (2008-06-14)
  [1615] PHP training courses every month - (2008-04-18)
  [1555] Advanced Python, Perl, PHP and Tcl training courses / classes - (2008-02-25)
  [1481] The Christmas Letter - (2007-12-22)
  [1414] What we teach - expained for the non-technical - (2007-10-28)
  [1319] Customer feedback - lifeblood of a business - (2007-08-25)
  [1317] 2008 course schedule - Perl, Python, PHP, Linux, Java Deployment, Ruby and more - (2007-08-23)
  [1245] Ensuring that our tutor answers YOUR questions - (2007-06-25)
  [1161] A contrast in room rates and facilities - (2007-04-25)
  [1079] Wilts and Berks - two conference / training rooms in Melksham - (2007-02-14)
  [929] Presenting Melksham - for a weekend away in Wiltshire - (2006-11-17)
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  [774] Bed and Breakfast, or Hotel? - (2006-06-22)
  [695] In the hospitality business - (2006-04-23)
  [626] Not just a pretty face to answer the phone. - (2006-02-26)
  [549] 2005 - Come as a student, leave as a friend - (2005-12-31)
  [464] Technical Loneliness - (2005-10-14)
  [452] Is enough enough? - (2005-09-27)
  [428] Swindon - Chippenham - Melksham - Trowbridge - Westbury train service - (2005-08-29)
  [419] Most popular courses - (2005-08-19)
  [360] Spring turns to Summer - (2005-06-26)
  [225] 10 years and counting - (2005-02-23)
  [164] Well House Consultants - review of 2004 - (2004-12-31)


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Some other Articles
What - no switch or case statement?
Sharing pictures of Wiltshire
A reminder that the customer is King
Using a Python dictionary as a holder of object attributes
Pricing strategy - simple and fair
Python generator functions, lambdas, and iterators
Course follow-ups
Elegant languages - Perl, PHP, Python
Why are we no. 404
Object Orientation in Tcl - [incr-Tcl]
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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