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Responding to spam

I understand that I shocked someone the other week by purchasing a service that I had seen advertised in a spam email that was going the rounds. I feel justified ... I didn't purchase off the spammer, but rather the spam reminded me of a service that was available and I took the reminder to research the options and buy elsewhere. Even if the spammer's offer had been competitive, I don't think for a moment I would have wanted to encourage him, so I would have been prepared to spend a little more to go to a company who's marketing I was comfortable with. Good news - in this case, our new "lo call" alternative phone numbers cost us a fraction of what the spam ad site offered.

I understand that 1 in 10 people has responded to Spam at one time or another. I'm not sure where that statistic came from, but I heard it quoted yesterday on the BBC's technology update show; I suspect it's not far from the mark. And it's why spammers keep on doing it.

Many years ago, before spam was common place, I did an experiment; I sent out 33 unsolicited emails, to carefully targeted recipients who's email addresses I had found on line, telling them about our services. In those days, bulk unsolicited email was frowned upon but not illegal in any way, and I wanted to get a feel for how people would react. I got 2 or 3 "snottygrams" - people who didn't appreciate being contacted in this way and let me know it. And I got 4 or 5 good contacts ... and that 15% positive response rate is truely astonishing for a marketing campaign. I'm NOT advocating that you spam these days; I have never done it again (and I would not), but I present it to you as a piece of evidence that helps show why it's done.
(written 2005-03-27, updated 2006-06-05)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
A213 - Web Application Deployment - Commercial and Legal Aspects
  [4283] Can a legitimate forum post become illegal a year later? - (2014-07-11)
  [4234] Change to Libel and Defamation laws from 1st January 2014 - (2013-12-31)
  [3747] An easy way to comply with the new cookie law if your site is well designed - (2012-06-02)
  [3746] Google Analytics and the new UK Cookie law - (2012-06-02)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3168] Web Sites - Subject to Advertising Standards from 1st March - check your sites - (2011-02-13)
  [3104] Catering in Syracuse, the Saigon Cafe, stolen images and Christmas - (2010-12-25)
  [3016] The legal considerations of your web presence - revisited - (2010-10-26)
  [2686] Freedom of Information - consideration for web site designers - (2010-03-20)
  [2592] Re-using our pictures - (2010-01-21)
  [2252] Leaping dog, Leaping horse, copyright of old masters - (2009-06-20)
  [2140] Beware - giving copyright away when you upload a picture - Dogs Trust - (2009-04-25)
  [1937] Getting hold of the wrong end of the stick - (2008-12-12)
  [1840] Validating Credit Card Numbers - (2008-10-14)
  [1747] Who is watching you? - (2008-08-10)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1486] Does anyone understand Lithuanian? - (2007-12-27)
  [1485] Copyright and theft of images, bandwidth and members. - (2007-12-26)
  [1431] Getting the community on line - some basics - (2007-11-13)
  [1054] UK legal requirements for your commercial web site - (2007-01-27)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [876] Making pages clearer - easy Disability Discrimination Act Compliance - (2006-09-23)
  [795] Remember a site's non-technical issues too - (2006-07-07)
  [759] Watch your Google profile - (2006-06-13)
  [746] Domain Listing Center and Domain Registry of America - (2006-06-06)
  [532] Copyright - how much can I legally copy? - (2005-12-17)
  [322] More maps - (2005-05-23)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [288] Colour blindness for web developers - (2005-04-22)
  [142] Colour for access - (2004-12-06)

G902 - Well House Consultants - Web site techniques, utility and visibility
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4076] Web site - fully back! - (2013-04-29)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [3896] An email marathon - (2012-10-15)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3022] Retaining web site visitors - reducing the one page wonders - (2010-10-31)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [2668] Is it worth it? - (2010-03-09)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2389] Writing with our customers words - (2009-09-01)
  [2341] Koulutus, Open Source tietokone kielillä - (2009-08-09)
  [2340] ldning, Open Source dator språk - (2009-08-09)
  [2339] Opplæring, Open Source datamaskinen språk - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2336] Formação, Open Source computador línguas - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2333] Formación, de los lenguajes de código abierto - (2009-08-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1961] Making our things easier to find - (2008-12-26)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1888] Find the link - (2008-11-16)
  [1856] A few of my favourite things - (2008-10-26)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1653] How do Google Ads work? - (2008-05-25)
  [1634] Kiss and Book - (2008-05-07)
  [1630] To provide external links, or not? - (2008-05-04)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1494] A time to update pictures - (2008-01-03)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1198] From Web to Web 2 - (2007-05-21)
  [1186] Two new pages / sites - (2007-05-14)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1177] Sorting out for a site map - (2007-05-05)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1055] Above the fold - (2007-01-28)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [976] Santa at the station - (2006-12-09)
  [916] Driving customers away - (2006-11-07)
  [893] Visibility - (2006-10-14)
  [800] Effective web campaign? - (2006-07-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [757] Horse and Python training - (2006-06-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [718] Protecting images from theft - (2006-05-12)
  [681] Mirroring a dynamic site - (2006-04-12)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [533] Bigger Box Campaign - (2005-12-18)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [414] Form Madness - (2005-08-14)
  [376] What brings people to my web site? - (2005-07-13)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [348] Graveyard pages - (2005-06-15)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [314] What language is this written in? - (2005-05-17)
  [311] Growth pains - (2005-05-14)
  [284] The Iconish language - (2005-04-19)
  [278] Cover all the options - (2005-04-13)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [274] Our most popular resources - (2005-04-10)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [261] Putting a form online - (2005-03-29)
  [222] Who are all these visitors? - (2005-02-20)
  [202] Searching for numbers - (2005-02-04)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [182] Your personal Google ranking - (2005-01-19)
  [179] The hunt for unique words - (2005-01-16)
  [173] Data Mining - (2005-01-09)
  [165] Implementing an effective site search engine - (2005-01-01)
  [117] A case of case - (2004-11-14)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [32] Web design platoon - (2004-08-29)
  [23] Skills and responsibilities - (2004-08-22)

G909 - Well House Consultants - Spam, Spamming and Spammers
  [4520] No cold sales calls please - but delighted to hear from others! - (2015-09-29)
  [4315] Welcoming genuine forum posters quickly - but turning away off topic advertisers - (2014-11-16)
  [4135] Introducing your product to Well House Consultants - single, personally tuned email please - (2013-07-08)
  [3946] Moving from a warning system to a control system - PHP, forum spammers - (2012-12-07)
  [3912] Sand to Arabia, Coals to Newcastle or Woodburners to Russia - (2012-11-04)
  [3910] Identifying your real customers and keeping them well informed fast - (2012-11-02)
  [3661] Keeping forum and blog comments clean - (2012-03-19)
  [3506] Cold call contacts - preference services and turning off spam sales approaches - (2011-11-03)
  [3352] World Trade Register - Certainly NOT worth 2985 Euros. - (2011-07-09)
  [3316] Twitter Phishing Trips ... and a great new alert service - (2011-06-04)
  [3190] What do the following web sites have in common? - (2011-03-03)
  [3166] Well house is strong - confirmed? - (2011-02-11)
  [2884] Hotlinked images onto adult material sites - (2010-07-23)
  [2697] Email metrics and filtering - (2010-03-28)
  [2398] Websitemediasolution and a goldfish called Carl Johnson - (2009-09-06)
  [2276] Who is Marc Schneider of Multilingual Search Engine Optimization Inc - (2009-07-10)
  [2179] Offers that I can refuse - (2009-05-12)
  [2177] Preventing forum spam - checks at sign up - (2009-05-12)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [1978] From spam to mod_alias - finding resources - (2009-01-05)
  [1817] Marc Schneider is still having email trouble - (2008-09-30)
  [1763] Co-operating to save, yet we dont - (2008-08-21)
  [1532] Comment spam blocked. Please comment via Forums - (2008-02-05)
  [1523] Ive just received an email from myself. Should I be worried? - (2008-01-29)
  [1115] Unexpected visitors to our site - (2007-03-22)
  [1037] Impact Engineering and Backscatter - (2007-01-16)
  [872] Email metrics - (2006-09-20)
  [495] More spam - a success story - (2005-11-13)
  [417] Telephone Preference Service - we're registered - (2005-08-17)
  [338] OO techniques are hard to teach - (2005-06-06)


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Harmony
A little bit of fun - the new Perl Quiz
Embperl
Responding to spam
Easter at Well House Consultants
Politics gets nasty. Must be an election coming up.
Spring is in the air
STDIN, STDOUT, STDERR and DATA - Perl file handles
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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