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Writing with our customers words

I write "Korn Shell" rather than "ksh", and "regular expression" rather than "regex". When it comes to "new lines" there is a gap between the words - I don't write "newlines". I try to avoid using words like "today" as I write, as that leaves the reader scrambling for the authored date - on the same lines, I chuckle at the street name "New Road" in Chippenham, which is now attached to a street one of the more mature parts of the town.

DaffodilsAll this is to do with the longivity and professional look of the site, but it does have it's down side - it's not all a bunch of daffodils. For search engines trawl our site, and index us under the words we use, rather than under the short hand and abbreviations that others use ... and where we should be better found, we may not be.

Analysing our log files (we use the Apache http Server's combined format rather than the common format), we can see the search terms that people used prior to following a link to our site. Where that search term contains a start= parameter, we're being told that this wasn't a first page hit ... and where someone has gone to the trouble to navigate forward from the first result page, it indicates a determination to find material that's not quite as easy to find as one might expect and if the search terms are ones that are indeed relevant to our site we should take a careful look at our wording.


I remember some of those English games at school that I was so bad at - making up a story with certain words or sentences in it. And I wonder if I should try that here - writing a blog that includes "Choosing implementing newlines save text rename today dynamic cpu display ksh regex" ... all of which are relevant words or abbreviations coming up on secondary result pages. The problem with THAT is that it might help bring people along ... but under the wrong wording.

If you have arrived here via a search, using some of the words that I have mentioned, you'll be wanting to click on one of the following links ;-)

programs implementing vector class in java
mysql query result save in text php
choosing an image to display and html
perl count newlines
java programme to find a substring in main string
rename database mysql
perl get today's file
jigsaw source code c++
increasing cpu tomcat
java two dimensional dynamic array
image php display
unix ksh for loop
ksh regex example
windows and perl
linux administration with bash and perl scripts

There are, Of Course, some search terms where we are rightfully on an obscure back page. Hatfield to Central London commuting isn't really what this site is about, people looking for horse fountain may not find what they're looking for, and I really don't want too many people arriving via a search for sample of a draft letter to the company requesting training make a booking and ask for discount, since our training course pricing policy is to offer a single COMPETITIVE price in the first place, rather than to pitch it high and then offer a wide a complex range of reductions. See here (public courses) and here (private courses)
(written 2009-09-01, updated 2009-09-03)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G902 - Well House Consultants - Web site techniques, utility and visibility
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4076] Web site - fully back! - (2013-04-29)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [3896] An email marathon - (2012-10-15)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3022] Retaining web site visitors - reducing the one page wonders - (2010-10-31)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [2668] Is it worth it? - (2010-03-09)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2341] Koulutus, Open Source tietokone kielillä - (2009-08-09)
  [2340] ldning, Open Source dator språk - (2009-08-09)
  [2339] Opplæring, Open Source datamaskinen språk - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2336] Formação, Open Source computador línguas - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2333] Formación, de los lenguajes de código abierto - (2009-08-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1961] Making our things easier to find - (2008-12-26)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1888] Find the link - (2008-11-16)
  [1856] A few of my favourite things - (2008-10-26)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1747] Who is watching you? - (2008-08-10)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1653] How do Google Ads work? - (2008-05-25)
  [1634] Kiss and Book - (2008-05-07)
  [1630] To provide external links, or not? - (2008-05-04)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1494] A time to update pictures - (2008-01-03)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1198] From Web to Web 2 - (2007-05-21)
  [1186] Two new pages / sites - (2007-05-14)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1177] Sorting out for a site map - (2007-05-05)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1055] Above the fold - (2007-01-28)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [976] Santa at the station - (2006-12-09)
  [916] Driving customers away - (2006-11-07)
  [893] Visibility - (2006-10-14)
  [800] Effective web campaign? - (2006-07-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [757] Horse and Python training - (2006-06-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [718] Protecting images from theft - (2006-05-12)
  [681] Mirroring a dynamic site - (2006-04-12)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [533] Bigger Box Campaign - (2005-12-18)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [414] Form Madness - (2005-08-14)
  [376] What brings people to my web site? - (2005-07-13)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [348] Graveyard pages - (2005-06-15)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [322] More maps - (2005-05-23)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [314] What language is this written in? - (2005-05-17)
  [311] Growth pains - (2005-05-14)
  [288] Colour blindness for web developers - (2005-04-22)
  [284] The Iconish language - (2005-04-19)
  [278] Cover all the options - (2005-04-13)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [274] Our most popular resources - (2005-04-10)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [261] Putting a form online - (2005-03-29)
  [259] Responding to spam - (2005-03-27)
  [222] Who are all these visitors? - (2005-02-20)
  [202] Searching for numbers - (2005-02-04)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [182] Your personal Google ranking - (2005-01-19)
  [179] The hunt for unique words - (2005-01-16)
  [173] Data Mining - (2005-01-09)
  [165] Implementing an effective site search engine - (2005-01-01)
  [142] Colour for access - (2004-12-06)
  [117] A case of case - (2004-11-14)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [32] Web design platoon - (2004-08-29)
  [23] Skills and responsibilities - (2004-08-22)


Back to
`Of Course` is back!
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or
Horse's mouth home
Forward to
Dynamic / changing images on your web page
Some other Articles
A first demonstration of OO, including polymorphism
Lymington, New Forest - some pictures
Great Western Route Utilisation Strategy - Draft for Consultation
Dynamic / changing images on your web page
Writing with our customers words
`Of Course` is back!
to Clifton Down and Avonmouth
Computing under the influence of alcohol
Reading all our recent news from a single source
Looking ahead to the Autumn season of training and accommodation
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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