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How you are (re)presented at an exhibition

I congratulate Trowbridge Chamber of Commerce on their Business to Business event ... which I attended this morning. The Trowbridge Civic Centre packed with booths - a chance to re-make old acquaintances, network, and meet some new faces. And also a chance to look at how others present themselves, to learn what to do from some of them ... and (regrettably) what NOT to do from many of the others.

Empty Trade Show BoothThe exhibition had been open less than an hour ... and the marketing had been 'front loaded' to encourage people to come at the beginning - and yet these two stands had no customers on them. Why not? Probably because there was no-one representing the company on the stand either! If I was a manager at Travail, I don't think I would have been pleased that my staff had left the booth unmanned ... as an outsider, I see a supreme irony in a Recruitment Agency who's own staff walk off (or appeared to have walked off) the job ... but then with some 40 branches, the managers can't be everywhere.

As ever, there were the well staffed booths where the staff were more intent on talking with each other than to visitors walking by and looking at what they had on their stands. There were the booths where a single salesman was standing to defend the entrance to his space, fearful that someone would board and ask a question. And there were the booths where the sale team went into their routine, or allowed themselves to be lead, without even asking their visitor who he / she was, or what he / she was interested in ... I see such things, and they're common to many shows, and I don't know whether to laugh or cry.

But in fact I'm going to celebrate; scattered amongst the stands were some which were staffed by people who listened, who engaged in a dialogue, and who I look forward ... perhaps ... to meeting in the future. As a business to business event, I now know something of what they offer ... I have some cards, some names, some possible contacts; nothing earth-shattering but good background. And the listeners also know of training course and a hotel just up the way in Melksham, even if "we always use the Harington's in Bath because ...". And there were / are a handful of particularly impressive people who really put the contact / customer first.


A final thought - isn't it notable that I've talked about the staff and the interaction, and not mentioned their products? There were a number of stands which to some extent competed with one another. Guess which ones I would be inclined to do business with!
(written 2009-05-19, updated 2009-05-20)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G502 - Well House Consultants - Business Practice
  [4520] No cold sales calls please - but delighted to hear from others! - (2015-09-29)
  [4415] Buffet review - taking the price into account - (2015-02-05)
  [4293] Certification - (2014-09-15)
  [4107] Snog, Marry, Avoid - (2013-05-31)
  [3755] Cruising on the Mersey Ferry? - (2012-06-07)
  [3750] Matching opening hours to when customers can come in and buy - (2012-06-04)
  [3665] Will will smile? - (2012-03-22)
  [3613] Keeping Business Local. But is that realistic? - (2012-02-13)
  [3506] Cold call contacts - preference services and turning off spam sales approaches - (2011-11-03)
  [3333] Honesty and a friendly welcome goes a long way - (2011-06-25)
  [3157] A new monopoly on the ferry to Northern Ireland - (2011-02-04)
  [3073] Customer Service - the boundary - (2010-11-27)
  [2966] Cheap Country Hotel in Melksham, Wiltshire? - (2010-09-21)
  [2936] The service that customers should receive - (2010-08-27)
  [2821] Chancellor George Osborne inspires Perl Program - (2010-06-22)
  [2788] Cost of Sales - (2010-06-01)
  [2598] An excuse for making a sales call - (2010-01-26)
  [2465] Melksham Town - asleep or awake? - (2009-10-21)
  [2331] Certification Revisted - Lua - (2009-08-09)
  [2283] Everyone is in the customer relations business - (2009-07-12)
  [2187] Are we IITT (Institute of IT Training) members? - (2009-05-17)
  [2161] Get it right ... if it goes wrong, it takes so much effort to sort out! - (2009-05-08)
  [2126] Weeding out old phone numbers - (2009-04-11)
  [2122] Commission Creep - (2009-04-08)
  [2044] Please Trouble me - (2009-02-16)
  [1913] Alastair Darling helps make paperwork and confusion - (2008-11-30)
  [1855] Volunteer v Employee - a skewed balance? (FSB) - (2008-10-25)
  [1713] Ways to accept credit cards - or not! - (2008-07-19)
  [1626] Early May - a short chance to regroup and improve - (2008-05-01)
  [1485] Copyright and theft of images, bandwidth and members. - (2007-12-26)
  [1453] What makes our courses special? - (2007-12-02)
  [1394] Business to Business Networking - North and West Wilts / Melksham - (2007-10-17)
  [1373] New Month, New Quarter, New Laws - (2007-10-01)
  [1342] Google, wwmdirectory, Freshwater, ATP - new scam? - (2007-09-09)
  [1319] Customer feedback - lifeblood of a business - (2007-08-25)
  [1263] 0800 043 8225 - a new phone number for Well House - (2007-07-10)
  [1260] An inspirational business talk from one of our prospective MPs - (2007-07-06)
  [1243] Heavy duty hole punch - (2007-06-24)
  [1165] Extended Credit request - train in June and be paid in September - (2007-04-27)
  [1157] Speed Networking - a great evening and how we arranged it - (2007-04-21)
  [1133] B-2-B Networking, 20th April. Useful for YOUR business? - (2007-04-03)
  [1084] Writing terms and conditions for conferences and other events - (2007-02-17)
  [1057] Selling by phone and Skype - our policy - (2007-01-30)
  [906] A commitment we won't be making - (2006-10-27)
  [883] Age discrimination law - (2006-10-01)
  [869] UNABLE TO ATTEND - (2006-09-16)
  [849] Staff Meeting - (2006-08-30)
  [808] Sales call - (2006-07-19)
  [766] Discounts and approved supplier lists - (2006-06-17)
  [664] Ruby course - oops - it's not happening - (2006-04-01)
  [652] Morning Post - (2006-03-20)
  [626] Not just a pretty face to answer the phone. - (2006-02-26)
  [536] Cancellations and penalties - (2005-12-21)
  [491] Being atypical is typical - (2005-11-10)
  [487] On line course booking - credit card protection - (2005-11-06)
  [467] Tell them three times - (2005-10-17)
  [457] Do the work and take the risk - a PHP contract to avoid - (2005-10-06)
  [438] Fair system for travel and accommodation expenses - (2005-09-07)
  [399] simplicity hides real size - (2005-07-31)
  [321] Sales - the alternative close - (2005-05-23)
  [297] A reminder that the customer is King - (2005-05-01)
  [226] Growing our systems - (2005-02-24)
  [217] Use of time - (2005-02-16)
  [211] Look after your staff and they'll look after you. AOL. - (2005-02-12)
  [200] Tips for the top - (2005-02-03)
  [188] Pink elephant and appreciation - (2005-01-24)
  [180] Skunk works - (2005-01-17)
  [157] Automatic service upgrades - (2004-12-19)
  [137] Certification schemes - (2004-12-02)
  [129] Trawling our site to prevent student copying - (2004-11-24)
  [125] Staff theft - (2004-11-21)
  [121] Fair and Simple - (2004-11-17)
  [108] A typical morning - (2004-11-03)
  [95] Five red flags - (2004-10-21)
  [88] Getting the right level of trainer - (2004-10-14)
  [77] Telephone systems - (2004-10-07)
  [68] Get the strategy worked out and the tactics just fall into place. - (2004-09-30)
  [27] Sales technique - (2004-08-25)
  [15] 90 to 10 or 80 to 20 rule - (2004-08-15)


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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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