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Reaching the right people with your web site

On today's final PHP sessions, we discussed search engine optimisation ... and came up with this list of things to consider with your site with regards to getting yourself well ranked with the search engines (which is talked about a lot), and ranked in such a way that your page is offered when you want it to be offered (which is not talked about to much). With that "offer at the right time" scenario, I'm suggesting that a UK based company such as ours, which is looking for people to physically attend at our offices, wants to be biased towards visitors from the UK and elsewhere in Europe. And that a company that's providing open source training really doesn't need to be top of the rankings for "clock image" or "birth notice", both of which have happened to us in the past.

Here is a powerpoint style list of the elements we talked about with search engine optimisation:

•sitemap •metatags •alt tags
•URL •extension •frequency of change
•title •content words •content originallity
•links in •links out •clean html
•text content •populatity of clickthough •uniqueness
•caching •geographic location and more

(written 2009-04-23, updated 2009-04-28)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G911 - Well House Consultants - Search Engine Optimisation
  [4121] Has your Twitter feed stopped working? Switching to their new API - (2013-06-23)
  [3746] Google Analytics and the new UK Cookie law - (2012-06-02)
  [3670] Reading Google Analytics results, based on the relative populations of countries - (2012-03-24)
  [2748] Monitoring the success and traffic of your web site - (2010-05-01)
  [2686] Freedom of Information - consideration for web site designers - (2010-03-20)
  [2562] Tuning the web site for sailing on through this year - (2010-01-03)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2428] Diluting History - (2009-09-27)
  [2330] Update - Automatic feeds to Twitter - (2009-08-09)
  [2324] What search terms FAIL to bring visitors to our site, when they should? - (2009-08-05)
  [2107] How to tweet automatically from a blog - (2009-03-28)
  [2106] Learning to Twitter / what is Twitter? - (2009-03-28)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2045] Does robots.txt actually work? - (2009-02-16)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [2000] 2000th article - Remember the background and basics - (2009-01-18)
  [1984] Site24x7 prowls uninvited - (2009-01-10)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1971] Telling Google which country your business trades in - (2009-01-02)
  [1969] Search Engines. Getting the right pages seen. - (2009-01-01)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1344] Catching up on indexing our resources - (2007-09-10)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [427] The Melksham train - a button is pushed - (2005-08-28)
  [165] Implementing an effective site search engine - (2005-01-01)

H308 - PHP - Searches, and search engines
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [3163] Twitter - the special use of @ # and http: in tweets - (2011-02-09)
  [3159] Returning multiple values from a function call in various languages - a comparison - (2011-02-06)
  [2631] How to show a large result set page by page in PHP - (2010-02-11)
  [2166] Crossrefering documents with uniqueness and inconsistency issues - PHP proof of concept demo - (2009-05-10)
  [1735] Finding words and work boundaries (MySQL, Perl, PHP) - (2008-08-03)
  [1020] Parallel processing in PHP - (2007-01-03)


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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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