On today's final PHP sessions, we discussed search engine optimisation ... and came up with this list of things to consider with your site with regards to getting yourself well ranked with the search engines (which is talked about a lot), and ranked in such a way that your page is offered when you want it to be offered (which is not talked about to much). With that "offer at the right time" scenario, I'm suggesting that a UK based company such as ours, which is looking for people to physically attend at our offices, wants to be biased towards visitors from the UK and elsewhere in Europe. And that a company that's providing open source training really doesn't need to be top of the rankings for "clock image" or "birth notice", both of which have happened to us in the past.
Here is a powerpoint style list of the elements we talked about with search engine optimisation:
•sitemap | •metatags | •alt tags |
•URL | •extension | •frequency of change |
•title | •content words | •content originallity |
•links in | •links out | •clean html |
•text content | •populatity of clickthough | •uniqueness |
•caching | •geographic location | and more |
(written 2009-04-23, updated 2009-04-28)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
H308 - PHP - Searches, and search engines [1020] Parallel processing in PHP - (2007-01-03)
[1735] Finding words and work boundaries (MySQL, Perl, PHP) - (2008-08-03)
[2166] Crossrefering documents with uniqueness and inconsistency issues - PHP proof of concept demo - (2009-05-10)
[2631] How to show a large result set page by page in PHP - (2010-02-11)
[3159] Returning multiple values from a function call in various languages - a comparison - (2011-02-06)
[3163] Twitter - the special use of @ # and http: in tweets - (2011-02-09)
[4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
G911 - Well House Consultants - Search Engine Optimisation [165] Implementing an effective site search engine - (2005-01-01)
[427] The Melksham train - a button is pushed - (2005-08-28)
[1015] Search engine placement - long term strategy and success - (2006-12-30)
[1029] Our search engine placement is dropping. - (2007-01-11)
[1344] Catching up on indexing our resources - (2007-09-10)
[1793] Which country does a search engine think you are located in? - (2008-09-11)
[1969] Search Engines. Getting the right pages seen. - (2009-01-01)
[1971] Telling Google which country your business trades in - (2009-01-02)
[1982] Cooking bodies and URLs - (2009-01-08)
[1984] Site24x7 prowls uninvited - (2009-01-10)
[2000] 2000th article - Remember the background and basics - (2009-01-18)
[2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
[2045] Does robots.txt actually work? - (2009-02-16)
[2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
[2106] Learning to Twitter / what is Twitter? - (2009-03-28)
[2107] How to tweet automatically from a blog - (2009-03-28)
[2324] What search terms FAIL to bring visitors to our site, when they should? - (2009-08-05)
[2330] Update - Automatic feeds to Twitter - (2009-08-09)
[2428] Diluting History - (2009-09-27)
[2552] Web site traffic - real users, or just noise? - (2009-12-26)
[2562] Tuning the web site for sailing on through this year - (2010-01-03)
[2686] Freedom of Information - consideration for web site designers - (2010-03-20)
[2748] Monitoring the success and traffic of your web site - (2010-05-01)
[3670] Reading Google Analytics results, based on the relative populations of countries - (2012-03-24)
[3746] Google Analytics and the new UK Cookie law - (2012-06-02)
[4121] Has your Twitter feed stopped working? Switching to their new API - (2013-06-23)
Some other Articles
Town Crier competitonBeware - giving copyright away when you upload a picture - Dogs TrustOS Commerce install made simpleSki bore ... train bore ... dog boreReaching the right people with your web siteWhat features does this visitors browser support? (PHP)Oracle take over Sun who had taken over MySQLBigger and better this year!Learning about LurchersPatterns in street names