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First Alternative / what has happened there?

There are certain life-changing events that happen, and they stick in the memory for years afterwards. And one such is when I parted company with First Alternative, for whom I had been exclusively training for the best part of 10 years - initially as an employee and then as a contractor. This was an arrangement which suited them because they could cancel the courses at short notice and not have to pay me, and it suited me because it allowed me to develop Well House Consultants materials and sell the places on courses at First Alternative which (earlier) were sold through their catalogue exclusively. I have not written about this in the past; far more important to get on than look back ... but an email that asked me about it has lead me to write as follows.

I presented a week long Perl course in that August [2000], and Lisa joined me for an evening meeting with Mick, where we were to discuss the program for 2001. We had prepared a steady growth plan, and were fully prepared to present our initial proposal under which both Mick Hosegood / First Alternative AND ourselves would benefit dramatically, taking advantage of all the building up work we had been doing on the Perl and Java courses.

Lisa and I were taken aback - shocked - when Mick asked us about one of our own contacts and suggested that we had accepted a direct order from that contact as a result of stealing the sales lead from him. We were accused of taking a copy of his database too. Pointing out that we had taken an order from a different company to the one that the sales lead in question referred to, based in a totally different city, didn't wash. Pointing out that people shop around and they had found us independently didn't wash. "I don't want to hear anything. You have just completed the last course you will ever give for me. Please give me your key and leave now" ....

I would say that we denied stealing a copy of the database (for that is in effect what we were accused of), but we didn't. We weren't given a chance to say anything - we had been tried and found guilty before we even walked in to that meeting. "Kangaroo Court" we felt!

But they do say that revenge is sweet, don't they? I'll admit to taking pleasure in hearing, a year or two later, of a customer who turned up for a course one Monday morning shortly thereafter, having traveled a long distance the night before ... to be met by one startled and embarrassed secretary who was the sole occupant on the training centre. The course wasn't running - no tutor - but so certain was the proprietor that I had stolen the database that he hadn't bothered to contact people and cancel bookings!

It turned out that First Alternative had done us a huge favour in the medium term. We had asked ourselves what we would do if something went belly-up there and had some vague ideas ... Lisa and I drove off to find a quiet table nearby and discuss how we would develop "Plan B". Residual nastynesses (such as a struggle to get payment for courses that I had already presented) served as an early reminder of how much better we were going to be on our own, and we had sufficient resources to handle the initial cash flow issues with setting up our own training centre for those issues to be more of an irritant than anything else.

And look where we are now. We've grown and blossomed - from a single training room that was part of our home, up to our own training centre with luxury hotel accommodation as well as our offices / HQ. And course have grown from Perl and a Java course to include Linux, MySQL, PHP, Python, Tcl/Tk, Ruby and more. Start here to browse the full details.

From a business viewpoint, I do understand that Mick was worried that a growing percentage of his business could be lost at the whim of a single contractor. Also that he would do better to control when the breakup happened if he felt it was likely, and do it in such a way that it would be a quick break. I'm told that business went very quiet there, and that declared his staff redundant just before Christmas the following year, closing the centre completely; he now hires a room nearby if he wants to run a course.

We have tracked First Alternative over the years since we parted, more on an emotional basis than anything else - with their "First Alternative" (alternative to Sun Microsystems) Solaris and FrameMaker training courses, and a host of other tryouts, they were never in the same market as we were.
(written 2007-10-16, updated 2007-10-21)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G500 - Well House Consultants - Running a training company
  [4135] Introducing your product to Well House Consultants - single, personally tuned email please - (2013-07-08)
  [4004] Annual Accounts - a big job for a small business - (2013-02-15)
  [3824] Planned for a quiet period during the Olympics - but it is far from that! - (2012-08-02)
  [3684] Once upon a Maundy Thursday - (2012-04-05)
  [3610] Training to do a job, or training to pass an exam? - (2012-02-13)
  [3361] Blowing our own trumpet - MySQL resources - (2011-07-18)
  [2940] Training course locations - Melksham, UK; Buxton, UK; Lake Constance, Germany; Venice Italy, the USA and India - (2010-08-30)
  [2924] Job applicants - wondering why they apply - (2010-08-16)
  [2838] Respecting our customers anonimity - (2010-06-29)
  [2144] Looking for a career change - Physician to Web Site Designer - (2009-04-28)
  [2084] Books and distance learning from Well House Consultants? - (2009-03-15)
  [2074] Weekday or Weekend PHP, Python and Perl classes? - (2009-03-10)
  [2049] Why Choose Well House Consultants for your course? - (2009-02-20)
  [2021] Short health and safety course - (2009-02-02)
  [2003] Discount Training Courses - PHP, Perl, Python - (2009-01-21)
  [1963] Best source to learn Java (or Perl or PHP or Python) - (2008-12-28)
  [1884] Recession? Depression? - (2008-11-14)
  [1433] Linux, PHP, Tcl, Ruby, C, C++ - last minute training course availability - (2007-11-16)
  [1369] One business, four different angles! - (2007-09-28)
  [1040] What the customer is looking for - effective training - (2007-01-17)
  [1022] No courses. No hotel guests. Rushed off our feet! - (2007-01-05)
  [978] Wellhouse Manor, Hotel, Melksham - (2006-12-10)
  [926] Training rooms to learn Open Source programming - (2006-11-15)
  [838] Talking about other training companies. - (2006-08-19)
  [813] Monday Morning at Well House Consultants Melksham - (2006-07-24)
  [652] Morning Post - (2006-03-20)
  [627] JIT or JAU - (2006-02-27)
  [545] Is training seasonal? - (2005-12-28)
  [470] I wanna be a Python trainer - (2005-10-20)
  [402] Netless - (2005-08-05)
  [385] Feast or famine - (2005-07-21)
  [251] WIBNIF - (2005-03-19)
  [171] Skills and techniques of being a successful trainer - (2005-01-06)


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Business to Business Networking - North and West Wilts / Melksham
Some other Articles
Perl - progress bar, supressing ^C and coping with huge data flows
Using PHP to upload images / Store on MySQL database - security questions
Dont just convert to Perl - re-engineer!
Business to Business Networking - North and West Wilts / Melksham
First Alternative / what has happened there?
Autumnal lighting on a London trip
Ordnance Survey Grid Reference to Latitude / Longitude
Converting from postal address to latitude / longitude
Controlling and labelling Google maps via PHP
Well House Manor - a year on
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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