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For 2023 (and 2024 ...) - we are now fully retired from IT training.
We have made many, many friends over 25 years of teaching about Python, Tcl, Perl, PHP, Lua, Java, C and C++ - and MySQL, Linux and Solaris/SunOS too. Our training notes are now very much out of date, but due to upward compatability most of our examples remain operational and even relevant ad you are welcome to make us if them "as seen" and at your own risk.

Lisa and I (Graham) now live in what was our training centre in Melksham - happy to meet with former delegates here - but do check ahead before coming round. We are far from inactive - rather, enjoying the times that we are retired but still healthy enough in mind and body to be active!

I am also active in many other area and still look after a lot of web sites - you can find an index ((here))
URLs - a service and not a hurdle

"A URL should be a service that provides a visitor with access to the information that he/she wants, and not a hurdle that he/she must pass in order to access that information". I'm paraphrasing there, but it's what Rasmus Lerdorf was saying in his "do you PHP?" lecture last month.

Ours is a "sales and marketing" site, and I want visitors and crawlers to be encouraged to find the information they require, and index it appropriately - so the concept described above is particularly attractive to us, and I posted up here a couple of weeks back about how to implement this in practice.

We've implemented the scheme outlined on our main domain, and our "Error 404" traffic has been halved; it was already low, accounting for perhaps 1 access in 200, but it has now been reduced further - just 10 requests in 18000 yesterday (that's 1 access in 1800).

I'm voting it to be a success, but not blindly so. Failing requests are checked to see if they're calling for a known file in the wrong directory, or if they're calling for a URL that does exist except they have the capitalisation wrong. Such cases are diverted, and send out a "200 OK" header. Requests for html pages that consist of alphabetic names that don't otherwise exist result in a search of "The Horse's mouth" and an appropriate results page if there is indeed a "hit", again with an OK status. And users who try to call up Microsoft's FrontPage technology to update our site (!!) get a polite page asking them to let us know of any corrections that they feel are needed.

If none of these situations allows us to return a good page, we still return a "404", but as you see from my stats above that's now a tiny minority of cases.

Where did all the errors that we previously had come from? A lot of them came from poorly written spiders, or from accesses to pages that had briefly appeared on our site or brief incorrect links that the search engines had found (we also have a table of about 10 specific URLs with specific diverts for such situations). And now we *can* be helpful.

Is our scheme going to give us long term issues with search engines? The concern has been expressed that search engines can now index the extra URLs since they're getting code 200s back. Well - that's fine by us. It's a resource through which the page can be found and a route that lets the user mine the information they need. It's more likely to drive the traffic to our site, which provides us with much of our sales and marketing, up rather than down.
(written 2004-11-04, updated 2008-05-11)

Commentatorsays ...
David Corking:Graham wrote "Is our scheme going to give us long term issues with search engines? ... getting code 200s back"

I love Graham's scheme. I tried to find a page on his wellho.net by typing a directory URL - and got a very polite page on my browser saying that there is no index page there, but I was very welcome on the site and I might like to browse here or there.

However some search engines might penalize the entire site for duplicate content. I don't know PHP - but I can't help wondering if the scheme can be altered a little to return a 301 redirect to the returned page, instead of the 200.

Perhaps another blog reader know the answer?

David
(comment added 2004-11-25 09:03:57)
Graham:Interesting point about search engine ranking, and I'm keeping my eye on it. However - we are *not* publicising huge numbers of extra duplicate links so the search engines will actually find very few of them and will see little duplicated content. I'm going to go away and check "301" though (I'm familiar with 302 and 304), and I'm also going to consider sending back "noindex" tags in the pages sent back by our 404 handler.
(comment added 2004-11-25 10:44:41)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G902 - Well House Consultants - Web site techniques, utility and visibility
  [23] Skills and responsibilities - (2004-08-22)
  [32] Web design platoon - (2004-08-29)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [117] A case of case - (2004-11-14)
  [142] Colour for access - (2004-12-06)
  [165] Implementing an effective site search engine - (2005-01-01)
  [173] Data Mining - (2005-01-09)
  [179] The hunt for unique words - (2005-01-16)
  [182] Your personal Google ranking - (2005-01-19)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [202] Searching for numbers - (2005-02-04)
  [222] Who are all these visitors? - (2005-02-20)
  [259] Responding to spam - (2005-03-27)
  [261] Putting a form online - (2005-03-29)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [274] Our most popular resources - (2005-04-10)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [278] Cover all the options - (2005-04-13)
  [284] The Iconish language - (2005-04-19)
  [288] Colour blindness for web developers - (2005-04-22)
  [311] Growth pains - (2005-05-14)
  [314] What language is this written in? - (2005-05-17)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [322] More maps - (2005-05-23)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [348] Graveyard pages - (2005-06-15)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [376] What brings people to my web site? - (2005-07-13)
  [414] Form Madness - (2005-08-14)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [533] Bigger Box Campaign - (2005-12-18)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [681] Mirroring a dynamic site - (2006-04-12)
  [718] Protecting images from theft - (2006-05-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [757] Horse and Python training - (2006-06-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [800] Effective web campaign? - (2006-07-12)
  [893] Visibility - (2006-10-14)
  [916] Driving customers away - (2006-11-07)
  [976] Santa at the station - (2006-12-09)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1055] Above the fold - (2007-01-28)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1177] Sorting out for a site map - (2007-05-05)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1186] Two new pages / sites - (2007-05-14)
  [1198] From Web to Web 2 - (2007-05-21)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1494] A time to update pictures - (2008-01-03)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1630] To provide external links, or not? - (2008-05-04)
  [1634] Kiss and Book - (2008-05-07)
  [1653] How do Google Ads work? - (2008-05-25)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1747] Who is watching you? - (2008-08-10)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1856] A few of my favourite things - (2008-10-26)
  [1888] Find the link - (2008-11-16)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1961] Making our things easier to find - (2008-12-26)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2333] Formaci[83][c2]ón, de los lenguajes de c[83][c2]ódigo abierto - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2336] Forma[83][c2]ç[83][c2]ão, Open Source computador l[83][c2]ínguas - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2339] Oppl[83][c2]æring, Open Source datamaskinen spr[83][c2]åk - (2009-08-09)
  [2340] ldning, Open Source dator spr[83][c2]åk - (2009-08-09)
  [2341] Koulutus, Open Source tietokone kielill[83][c2]ä - (2009-08-09)
  [2389] Writing with our customers words - (2009-09-01)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2668] Is it worth it? - (2010-03-09)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [3022] Retaining web site visitors - reducing the one page wonders - (2010-10-31)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3896] An email marathon - (2012-10-15)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [4076] Web site - fully back! - (2013-04-29)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)


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A Parallel for Perl 6
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Training notes available under Open Distribution license
Friday, busy week!
URLs - a service and not a hurdle
A typical morning
Taking Equipment offshore to run a course
Far from the sea, but close to the heart
Distance Learning
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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