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For 2021 - online Python 3 training - see ((here)).

Our plans were to retire in summer 2020 and see the world, but Coronavirus has lead us into a lot of lockdown programming in Python 3 and PHP 7.
We can now offer tailored online training - small groups, real tutors - works really well for groups of 4 to 14 delegates. Anywhere in the world; course language English.

Please ask about private 'maintenance' training for Python 2, Tcl, Perl, PHP, Lua, etc.
Search engine placement - long term strategy and success

"Whenever I search for anything in Melksham, I keep coming back to your site". So say some of our friends; new contacts tend to be along the lines of "So YOU are the ones behind that web site I keep finding".

We encourage the search engines to index our pages, and we know that many of our technical and local area pages ARE read, used, appreciated. It's quite intentional and it does help keep us in touch with past students, to make contact with potential new ones, and to help (for free) those who are too distant from us or who don't need a full course just for one answer.

What places site "A" above site "B" in search engine rankings? There are whole books on the subject, algorithms change over time, and there's a great deal of secrecy in order to keep the playing field level. There's amateurs who will tell you they know the technical secrets, and charge you for their thoughts. There are professionals who do know at least some of the current detail. But I think the real, long term keys to success are as follows:

a) Provide plenty of useful and accessible content
b) Follow the philosophies of the web
c) Make your information search engine friendly

Providing useful and accessible content is no magic, short term thing. I mean providing original text, information that people will be seeking, with plenty of links around the site so that it's reachable. And the information should be updated as necessary and not allowed to go stale either. If in doubt, provide more information and more pages rather than less - we're amazed at the number of visitors who arrive through obscure searches at slightly surprising pages. And your human readers who arrive at your main pages don't HAVE to follow your "History of Beanacre" link, nor your "Beanacre A350 traffic" link if they're just looking for your B&B, do they?

The philosophy of the web is 'open' and 'more'. Wondering whether to put in a link to the local Tourist Information Centre? Why not? You can always have it pop up in a fresh window if you don't want to loose your visitors, but better to have the link than not. You'll be 'rated' by the search engines as a real part of the web (and the whole word 'web' does encourage networking pages!) and your ranking will be helped. But don't go over the top and provide what's just a 'link farm' either.

Should you do the 'technical stuff' like robots.txt files, metatags with descriptions and keywords? I would answer 'yes' even through people argue about the need for an empty robots file, and about which engines use the metatgs. It can do no harm ... and it might do a whole lot of good. And help the search engines by keeping content well apart from style and any script you need.

Are these magic keys to guaranteed engine placement? Of course they're not - but they will help tip the balance in your favour. The cost, though, is a lot of time invested now and in the future. Search Engine placement is rather like driving a big oil tanker. You start the propellor going and at first nothing appears to be happening. You just sit there and wonder whether you actually flicked the switch. But then, very gradually, you start to see movement. And, given some time, you're headed in the right direction. Now you had better be careful to avoid the rocks ...
(written 2006-12-30, updated 2008-12-21)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
W512 - Web and Intranet - Site Design Aspects
  [229] A fortunate accident - (2005-02-27)
  [261] Putting a form online - (2005-03-29)
  [288] Colour blindness for web developers - (2005-04-22)
  [319] Accommodation and landing pages - (2005-05-21)
  [345] Spotting a denial of service attack - (2005-06-12)
  [352] Improved mining techniques! - (2005-06-19)
  [391] One mans pleasure is another mans poison - (2005-07-26)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [556] Colour doesn't have to mean colourful - (2006-01-06)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [718] Protecting images from theft - (2006-05-12)
  [795] Remember a site's non-technical issues too - (2006-07-07)
  [823] An excellent use for a visitor count? - (2006-08-05)
  [859] Put the answer in context - it may be printed - (2006-09-08)
  [918] Databases needn't be frightening, hard or expensive - (2006-11-08)
  [1047] Maintainable code - some positive advice - (2007-01-21)
  [1054] UK legal requirements for your commercial web site - (2007-01-27)
  [1353] Mood shots - (2007-09-16)
  [1598] Every link has two ends - fixing 404s at the recipient - (2008-04-02)
  [2214] Global Index to help you find resources - (2009-06-01)
  [3517] Tags used in writing this blog - (2011-11-12)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)

G911 - Well House Consultants - Search Engine Optimisation
  [165] Implementing an effective site search engine - (2005-01-01)
  [427] The Melksham train - a button is pushed - (2005-08-28)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1344] Catching up on indexing our resources - (2007-09-10)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1969] Search Engines. Getting the right pages seen. - (2009-01-01)
  [1971] Telling Google which country your business trades in - (2009-01-02)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1984] Site24x7 prowls uninvited - (2009-01-10)
  [2000] 2000th article - Remember the background and basics - (2009-01-18)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [2045] Does robots.txt actually work? - (2009-02-16)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2106] Learning to Twitter / what is Twitter? - (2009-03-28)
  [2107] How to tweet automatically from a blog - (2009-03-28)
  [2137] Reaching the right people with your web site - (2009-04-23)
  [2324] What search terms FAIL to bring visitors to our site, when they should? - (2009-08-05)
  [2330] Update - Automatic feeds to Twitter - (2009-08-09)
  [2428] Diluting History - (2009-09-27)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2562] Tuning the web site for sailing on through this year - (2010-01-03)
  [2686] Freedom of Information - consideration for web site designers - (2010-03-20)
  [2748] Monitoring the success and traffic of your web site - (2010-05-01)
  [3670] Reading Google Analytics results, based on the relative populations of countries - (2012-03-24)
  [3746] Google Analytics and the new UK Cookie law - (2012-06-02)
  [4121] Has your Twitter feed stopped working? Switching to their new API - (2013-06-23)

G902 - Well House Consultants - Web site techniques, utility and visibility
  [23] Skills and responsibilities - (2004-08-22)
  [32] Web design platoon - (2004-08-29)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [117] A case of case - (2004-11-14)
  [142] Colour for access - (2004-12-06)
  [173] Data Mining - (2005-01-09)
  [179] The hunt for unique words - (2005-01-16)
  [182] Your personal Google ranking - (2005-01-19)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [202] Searching for numbers - (2005-02-04)
  [222] Who are all these visitors? - (2005-02-20)
  [259] Responding to spam - (2005-03-27)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [274] Our most popular resources - (2005-04-10)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [278] Cover all the options - (2005-04-13)
  [284] The Iconish language - (2005-04-19)
  [311] Growth pains - (2005-05-14)
  [314] What language is this written in? - (2005-05-17)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [322] More maps - (2005-05-23)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [348] Graveyard pages - (2005-06-15)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [376] What brings people to my web site? - (2005-07-13)
  [414] Form Madness - (2005-08-14)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [533] Bigger Box Campaign - (2005-12-18)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [681] Mirroring a dynamic site - (2006-04-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [757] Horse and Python training - (2006-06-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [800] Effective web campaign? - (2006-07-12)
  [893] Visibility - (2006-10-14)
  [916] Driving customers away - (2006-11-07)
  [976] Santa at the station - (2006-12-09)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [1055] Above the fold - (2007-01-28)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1177] Sorting out for a site map - (2007-05-05)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1186] Two new pages / sites - (2007-05-14)
  [1198] From Web to Web 2 - (2007-05-21)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1437] Above the fold with First Great Western - (2007-11-19)
  [1494] A time to update pictures - (2008-01-03)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1630] To provide external links, or not? - (2008-05-04)
  [1634] Kiss and Book - (2008-05-07)
  [1653] How do Google Ads work? - (2008-05-25)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1747] Who is watching you? - (2008-08-10)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1856] A few of my favourite things - (2008-10-26)
  [1888] Find the link - (2008-11-16)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1961] Making our things easier to find - (2008-12-26)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2333] Formaci[83][c2]ón, de los lenguajes de c[83][c2]ódigo abierto - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2336] Forma[83][c2]ç[83][c2]ão, Open Source computador l[83][c2]ínguas - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2339] Oppl[83][c2]æring, Open Source datamaskinen spr[83][c2]åk - (2009-08-09)
  [2340] ldning, Open Source dator spr[83][c2]åk - (2009-08-09)
  [2341] Koulutus, Open Source tietokone kielill[83][c2]ä - (2009-08-09)
  [2389] Writing with our customers words - (2009-09-01)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2668] Is it worth it? - (2010-03-09)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [3022] Retaining web site visitors - reducing the one page wonders - (2010-10-31)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3896] An email marathon - (2012-10-15)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [4076] Web site - fully back! - (2013-04-29)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)


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Some other Articles
span and div tags - a css comparison
Open Source Courses and Business Hotel - products and prices for 2007
css - handling white space and pre
Modernising from tables to cascading style sheets
Search engine placement - long term strategy and success
Christmas Season Piccies
Copy multiple files - confusing error message from cp
Moving files between Windows / DOS and Linux / Unix
Well House Manor and Beechfield House, Hotels, Melksham
Dates, times, clickable diarys in PHP
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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