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Public and sustainable transport in Wiltshire

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Strong arm tactics in the bus industry? Poor result for the customer!

It's sometimes frustrating - really frustrating - to start to see something clearly only after the event. Looking back to the bus service changes from Bath through Melksham to Devizes and Easterton of a month ago, I think I'm now seeing more clearly what I think has happened.

• A couple of months ago, First were the incumbent operator on the route - an hourly service from Bath through all those other places to Easterton, which loaded more heavily out of Bath than along other sections of the route. Faresaver were offering a competing service, Monday to Friday only, Bath to Melksham only, daytime only ... to "cherry pick" revenue from the most lucrative section of the route.

• In an effort to increase their income from the route, First said they would cease to run the services on the Melksham to Easterton section on a commercial basis - that they would require a subsidy if the service was to continue. They probably felt confident that these tactics would result in a quick decision by Wiltshire Council to subsidise what is a strategically important service

• When they heard what First were going to do, Faresaver made a decision to extend their Monday to Friday daytime service from Bath to Melksham through to Devizes, and also to run a daytime service on Saturdays.

The total service as now provided is degraded from what it was previously. In particular, there is a gap in service from Melksham to Bath of two hours in the evening commute-home-from-work time, and there are missing buses in what was a regular hourly service from Devizes to Bath and vice versa. Faresaver have improved the quality of their buses on the Bath to Melksham (extended to Devizes) route, but they're still not up to the quality of the best of First's buses. And the competing buses during the day on the Melksham to Bath section continue to run within a couple of minutes of each other, then there's a gap of nearly an hour, and crossticketing is only very slightly improved on what it was - I hear of people being turned away from a First bus and wait for the next one (as the next one is subsidised) when presenting a Faresaver ticket.

Observing First's bus passing Well House Manor during the day, it's gone from being well loaded to being virtually empty, and I do wonder if the company's strong arm (but legal) tactic of threatening to withdraw part of the service unless given a subsidy has backfired on them. If the Bath end of the route was making enough of a profit to keep First's bosses in Aberdeen happy, I doubt that it's doing so any longer, given the total loss to them of the through traffic from Bath to Devizes and beyond that probably made it viable.

And I find myself wondering if in a few months time we'll find that the remaining commercial buses run by First are withdrawn ... which when you think about it might be no great loss. After all, they're now just duplicating the Faresaver offering, aren't they? And once First are gone, a single operator in the form of Faresaver would be well positioned to adjust his service to maximise the utility and passengers carried without having to keep one eye over his shoulder looking at the competition.
(written 2010-10-03)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
Z511 - Public Transport - Road
  [119] PHP course. Come by train. - (2004-11-15)
  [187] a popular bus number - (2005-01-23)
  [459] Kiss and Ride - (2005-10-09)
  [474] Vintage Bus Day - (2005-10-23)
  [764] Journey planning - Xephos v Transport Direct - (2006-06-16)
  [818] Heard, yes. Considered, no. The case for the train. - (2006-07-30)
  [1085] Lawrence Webb's Melksham Taxi service - (2007-02-18)
  [1125] Train service - petititon reply - (2007-03-31)
  [1254] Comparing bus stops - (2007-07-01)
  [1315] Two years of campaigning for a train service - (2007-08-22)
  [1428] Travel Across Wiltshire - the game - (2007-11-11)
  [1511] Buses from Well House Manor, Melksham, to Bath - (2008-01-18)
  [1560] HST Power Car TravelWatch SouthWest - (2008-03-01)
  [1567] Melksham - Swindon. Train v Bus v Car - (2008-03-07)
  [1668] Talk on TransWilts train service to Green Party - (2008-06-07)
  [1723] Bath - Melksham - Devizes. Bus route changes, new timetable - (2008-07-26)
  [1777] The Rise and Rise of First Bus Fares - (2008-08-29)
  [2075] Supporting Parkinsons and Trains - (2009-03-11)
  [2083] Do you support a decent train service? Please sign up! - (2009-03-15)
  [2268] Westbury Bypass Refused - looking forward - (2009-07-04)
  [2328] Melksham - no trains, no southbound buses through the town - (2009-08-08)
  [2372] Public Transport from (and to) Melksham on Sundays - (2009-08-23)
  [2431] Moving busstop! - (2009-09-30)
  [2515] Why we have two buses an hour - but not a half hourly service - (2009-11-28)
  [2522] Integrated public Transport - what could be done for Melksham - (2009-12-01)
  [2533] Five guests, three groups, one car - (2009-12-11)
  [2662] Is Melksham public transport actually used? - (2010-03-05)
  [2672] Dear Planners, please provide viable alternatives - (2010-03-11)
  [2771] Melksham to Calne by public transport - (2010-05-20)
  [2789] Melksham to London (Heathrow, and Central London) - (2010-06-02)
  [2791] Bath to Melksham buses - times - (2010-06-03)
  [2857] Park and Ride at Batheaston - will it solve Wiltshires Ills? - (2010-07-06)
  [2903] Bath to Devizes bus via Melksham - changing again in September - (2010-08-04)
  [2919] London to Calne, Corsham, Melksham, Bradford-on-Avon, Chippenham by public Transport - (2010-08-13)
  [2933] Bath - Melksham - Devizes buses from September - (2010-08-23)
  [2958] What do these road markings mean? Could Confusion Kill? - (2010-09-17)
  [2982] Travel, Transport and Tourism - A vision for Melksham, 2026 - (2010-10-03)
  [3126] Car Parking in Melksham - thoughts on the proposed scheme, and wider thoughts too - (2011-01-09)
  [3194] Buses - what they cost and their future direction in the SW and in Wiltshire - (2011-03-06)
  [3290] Changes (and no changes) at Melksham bus stops - (2011-05-15)
  [3301] Using public transport - USA style - (2011-05-25)
  [3404] Buses on the Cambridge Guided Busway - (2011-08-24)
  [3471] Vintage Bus Running Day in Warminster. An example of good bus practise. - (2011-10-09)
  [3486] How important is public transport to people in the Melksham area? - (2011-10-19)
  [3487] Public transport - road and rail - (2011-10-19)
  [3504] Coaches from Trowbridge and Melksham to London - (2011-11-01)
  [3523] When competition is not a good idea - Melksham Bus Absurdity - (2011-11-16)
  [3564] I wish I was not a special case - (2011-12-29)
  [3579] Transport in Cambridgeshire - seen by an outside observer. What can Wiltshire learn? - (2012-01-15)
  [3580] Melksham Area - buses, trains, cycles, and roads. Meeting, 17.1.2012 - (2012-01-15)
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  [3699] Bristol 50? Bristol 25? - (2012-04-17)
  [3849] New bus times - Melksham to Bath - (2012-08-25)
  [3850] Bus times - Chippenham Station to Melksham, with London connections - (2012-08-25)
  [3866] Celebrate! Buses from Meksham to Bath - (2012-09-18)
  [3877] Public Transport Services - from and to Melksham - (2012-10-01)
  [3879] Mixed mode travel - Information systems - (2012-10-03)
  [3893] Public Transport across Wiltshire - a new map - (2012-10-13)
  [3904] Want to help us improve transport in Wiltshire? Here is how! - (2012-10-26)
  [3929] Melksham Bus Issues - to be raised at First Bus Customer Panel - (2012-11-21)
  [3937] Agenda for Wiltshire Link Travel groups meeting, Saturday 1st December 2012 - (2012-11-27)
  [3938] A long overdue meeting - a steeping stone towards coordinate transport user inputs - (2012-12-02)
  [3951] Christmas Bus Schedule for Melksham - First Bus - (2012-12-14)
  [4022] A request for all of Melksham transport groups to work integrated - (2013-03-01)
  [4023] Melksham to Chippenham (Station) bus services - times and routes - (2013-03-01)
  [4032] Easier public transport from Melksham to Bristol Airport - (2013-03-06)
  [4108] The painful cost of local travel to Melksham - (2013-06-01)
  [4111] Zigzag bus - forward for the future, or decaying service? - (2013-06-09)
  [4113] Wiltshire and Melksham Transport - what is going on? - (2013-06-09)
  [4123] New timetables from 28th July - bus routes 271 and 272 - (2013-06-24)
  [4124] Chippenham - Melksham - Trowbridge bus changes next month - (2013-06-26)
  [4143] Bus times - Melksham to Bath from 28th July 2013 - (2013-07-25)
  [4149] Bus changes to Bath - good idea, but I despair at information available - (2013-08-08)
  [4150] Melksham Regular Public Transport Map - as at August 2013 - (2013-08-09)
  [4152] Why are bus fares so high? - (2013-08-18)
  [4171] Mapping road accidents in Melksham and elsewhere too - (2013-09-12)
  [4179] Changing transport and destinations - looking forward to a good future - (2013-09-19)
  [4181] Grumbling about trains? Buses can be far worse! - (2013-09-29)
  [4186] Melksham to Bath and Zigzag buses - at a turning point? - (2013-10-06)
  [4190] A radical proposal - a cheap and effective way to provide home to city commuter transport - (2013-10-11)
  [4191] Getting people to and from Melksham Station - not 20 but 700 times a day - (2013-10-12)
  [4192] A positive progress behind the scenes - (2013-10-14)
  [4194] TransWilts Link - meeting notes from 19th October - (2013-10-20)
  [4228] Mallory Place, The Spa, Wellington Drive, Melksham - a Christmas present for you - (2013-12-26)
  [4240] Melksham Rail Link - (2014-01-27)
  [4247] You wait a long time - then buses come in threes. It's timetabled that way! - (2014-03-09)
  [4257] Over a pound a kilometre - my bus in Weston-super-mare - (2014-04-06)
  [4263] Chippenham - Melksham - Trowbridge, public transport over Easter (2014) - (2014-04-12)
  [4286] Reaction in Radstock to new First bus prices - (2014-07-12)
  [4290] National Express replaced by train and by Megabus from Chippenham to London - (2014-07-16)
  [4425] A Welsh valley - what the transport looks like in 2015 - (2015-02-14)
  [4500] The TransWilts Community Intergrated Transport Corridor - (2015-05-29)
  [4546] Is the RUH hopper a limited, duplicate service running unnecessarily and at high cost? - (2015-10-18)
  [4547] RUH Hopper - experience and thoughts forward - (2015-10-20)
  [4592] A comparison of the public transport alternatives to the Royal United Hospital, Bath - from Melksham. - (2015-12-06)
  [4615] Questions for First (West of England) - (2016-01-05)
  [4619] Buses - not about the buses, but about the people who use the buses - (2016-01-10)
  [4624] Campaigning for a sensible bus solution and not against anyone! - (2016-01-17)
  [4629] Making travel time useful time on public transport - (2016-01-22)
  [4631] What would the Wiltshire Council bus cuts mean for Melksham? - (2016-01-25)
  [4636] Rail user groups worried about what is happening on the buses - (2016-01-31)
  [4639] Working out the costs of running a bus service through the day - (2016-02-06)
  [4648] Why is bus funding a much hotter topic than a new set of traffic lights? - (2016-02-16)
  [4654] Getting to the Royal United Hospital - the Hopper and the alternatives - (2016-02-24)
  [4660] What is happening on the 231 bus? What are you going to do about it? - (2016-03-04)
  [4664] Mallory Place bus stop - services to Bath - (2016-03-25)
  [4667] Wiltshire Supported Bus consultation - final few days - (2016-03-30)
  [4670] The end, or the start? - (2016-04-05)
  [4683] Saudi Arabia or Weymouth? - (2016-05-22)
  [4690] Buses in Wiltshire - potential changes and where we stand at the moment - (2016-05-30)
  [4692] How are bus support payments currently calculated? - (2016-06-07)
  [4703] What do people use the bus for in Wiltshire - survey interim results. - (2016-07-11)


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Customer Review - Hotel Room, Melksham
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