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Should a hotel accept guests who book for just one night?

Well House Manor in Room GuideDo we accept bookings for single nights at Well House Manor? YES, we do; if we have a room available you are very welcome indeed.

Click on image to download our in-room guest information. Or click [here] for our hotel web site

Through our appearance on "Four in a Bed", we have met with many other hoteliers who are dynamic, outgoing, forward looking, and delighted to offer superb products which they are willing to put up for the most intense of scrutiny. And we discuss issues effecting us, and our diverse businesses, around amongst the group. We will also recommend one another - away from the camera, the places on the show are all rather fabulous and rather different, even if some of their elements weren't to the liking of their harshest of critics on the show. One of our discussions has been "single night stays".

Let me tell you why the question is even asked. It's because single nights are proportionately costly to the hotel.

• Hotels do not routinely change towels, bedding and fully service rooms every day that a guest is staying with them - a "tidy" as we call it between nights for the same guest takes perhaps 15 minutes, whereas a "service" where guests are changing takes the best part of an hour, and to that you need to add the time / cost or laundry too - full set of towels, sheets, pillow cases.

• Checkin and checkout procedures are, again, one per stay and not one per night. It's a real pleasure to welcome new guests, to show them around and check them in. However, consider also the wait time - an estimate on booking of "around 7 p.m." can drift into 9 p.m., 10 p.m. or later, and that means having staff not only on duty on the first evening, but also near to reception. And checkouts... well - I have a 5 a.m. tomorrow.

• If you're running a holiday destination hotel and you take a single night booking - let's say for the Saturday night of a Bank Holiday weekend - you'll then be hard pressed to fill that room for the Friday, Sunday or Monday nights. And that's a top-notch, peak-season room. From a hotelier's viewpoint it makes commercial sense to not take such bookings, and the knife is often twisted once you have taken such a booking as you get a string of phone calls and emails for people who want to stay for the whole weekend, but who you can't accommodate because of the one night you're full.

OK - you are very welcome to book in for a single one-night stay at Well House Manor. But, please, don't expect to get your Saturday night room at a discount. We do occasionally offer slightly lower rates... but that's typically for stays which include either a Friday or Sunday night, for bookings made within a few days of the weekend in question. It's a different product to the "one-nighter", and we can pass on the cost saving we make to the guests who help save that cost.

(written 2013-07-11, updated 2013-07-15)

Associated topics are indexed as below, or enter for individual articles
M102 - Well House Manor - booking system
  [4232] Not wanted here - hotel guests who will not be happy - (2013-12-30)
  [4153] Rooms available tonight - how to code an algorithm from first principles - (2013-08-19)
  [4144] Getting the best hotel rates - customer and hotelier viewpoints - (2013-07-27)
  [4122] Well House - booking through agents - (2013-06-23)
  [3976] Easy pricing, quick and easy checkout - (2013-01-15)
  [3932] River nearly bursting its banks in Melksham - (2012-11-23)
  [3825] Well House Manor - direct hotel bookings help us improve the customer experience - (2012-08-04)
  [3281] Does Well House Manor Hotel in Melksham offer lots of discounts? - (2011-05-07)
  [2705] Hotel booking in Melksham made easy! - (2010-04-03)
  [2436] Melksham Hotel Rooms - pictures - (2009-10-04)
  [2403] Hotel Booking Scam / Cost of calls to 070 numbers - (2009-09-12)
  [2377] Wiltshire / Melksham Weddings - guest accommodation - (2009-08-26)
  [1907] Melksham Hotel Rates - (2008-11-25)
  [1815] Hotel Guest Surveys - (2008-09-28)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1311] What do people look for on a hotel web site? - (2007-08-20)
  [1084] Writing terms and conditions for conferences and other events - (2007-02-17)
  [864] Add to shopping cart - NO VACANCIES sign - (2006-09-13)

M444 - Well House Manor - Four in a Bed
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4468] Four in a Bed - most popular answers - (2015-03-31)
  [4241] Four in a Bed - the story continues - (2014-01-27)
  [4204] With the Shpigs and Donkeys - (2013-11-10)
  [4156] A further chance to see Melksham on TV - (2013-08-22)
  [4147] A hidden hotel gem in Melksham - (2013-07-31)
  [4112] Really good friends - four in a bed! - (2013-06-09)
  [3984] 20 minutes in to our 15 minutes of fame - (2013-01-20)
  [3977] A variety of continental breakfasts - (2013-01-16)
  [3975] Being an amateur hotel inspector helps me run a professional hotel - (2013-01-14)
  [3973] Well House Manor on Four in a Bed - the ongoing story - (2013-01-12)
  [3972] Four in a Bed - comment on results - (2013-01-11)
  [3971] The Experience - (2013-01-11)
  [3970] Comparing four VERY different places to stay - (2013-01-11)
  [3968] Expecting nothing, but prepared for anything - (2013-01-05)
  [3965] Well House Manor, Melksham - on national TV next week - (2012-12-30)
  [3962] Melksham welcomes visitors - new blue plaque trail and more - (2012-12-27)
  [3948] Quiet little town? Advanced Technology Centre? - (2012-12-08)
  [3933] Behind Melksham Spa - Mood Mist over wet fields. - (2012-11-23)
  [3924] The bedrooms at Well House Manor - (2012-11-16)
  [3864] Guest Guide for Well House Manor and Melksham - (2012-09-18)

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Out of doors (mostly) at Well House in Melksham
Some other Articles
Passenger survey at Chippenham - report and pictures
My pictures of Melksham Carnival, 13th July 2013
Riots in Melksham
Out of doors (mostly) at Well House in Melksham
Should a hotel accept guests who book for just one night?
Early morning - welcoming business and leisure guests to Melksham
How do I post automatically from a PHP script to my Twitter account?
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In the hills above Harlech, and on the coast too
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This is a page archived from The Horse's Mouth at - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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