Melksham Chamber of Commerce and Industry
Lisa and Graham served on the executive committee of the Chamber of Commerce from 2000 to 2017

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1 + 1 + 1 + 1 = 12?

On Sunday - the first time in a long while - Lisa and I visited the shopping Mall at Cribb's Causeway near Bristol. It was lively and busy; we bought some things we needed in John Lewis (and were disappointed that others were out of stock), we looked at a variety of ladies clothing, we ate at Nando's, and we visited an electronics store where we found an appropriate new screen and sorted out a cabling issue. And we did a bit of window shopping too and enjoyed the atmposphere and the bussle.

Why drive to Cribbs Causeway rather than walk into Melksham? Well - we do advocate shopping locally, and we do advocate public transport over private, and cutting out needless (wantless) travel completely. However, there was everything we wanted on the one site. Car parking; large store; selection of eateries; selection of clothes outlets; pleasant atmosphere. And they were co-ordinated and open too. And - it is excellent to have a change occasionally, to go somewhere different and to compare ...


There's not a great deal at Cribb's Causeway that I can't find closer to home - and I can find most of it much closer in Melksham. So why do so many people go there, and what can we learn? A lot of it is about the convenience of having everything that we want on a particular visit to a place available to us there, with information about the various options when we get there, and everything open at the same time. Just before we closed on Monday, I walked into Melksham to deliver a letter to three other businesses. All of them were closed, with one of them indicating it wouldn't be open until 10 a.m. on Thursday.

But I really don't know exactly *what* "everything" means to most shoppers. How many people go to a retail centre just for one particular type of shop? How many go just to eat, or to browse in windows? How many use a mixture of the services? How many need car parking? These are things that everyone in Melksham's town centre could do with working out, and then co-ordinating to help ensure better provision of what people want, and when they want it. It has always struck me as a bit odd that shops are open when the younger customers are in school, when the 66% or the working population who do a "9 to 5" are at work, and then remain largely closed on Sundays. But one or two stores opening on Sundays in an otherwise-closed town doesn't attract the shoppers who want the whole. And it puts off the occasional shopkeeper who tries the odd Sunday on his / her own and finds custom thin on the ground.


Tweets I have read today ...

Went to #Melksham Post Office this morning to post a package & there's a note on the door to say "Closed - nearest alternative Trowbridge"

So then I toddled along to the Library to return a book. Same bloody thing - closed. No wonder #Melksham town centre is dying on its feet.

Library has always been closed on a Weds. I'M OPEN!!!!

Great! Thanks. I'll pop down in a bit with my package to Walthamstow and the overdue book to return.

Melksham has some exciting changes on the horizon. We can look forward to an attractive river frontage with boats. We can look forward to blue plaques pointing our buildings of interest. We can look forward to a modern library, swimming pool and many other facilities in the town. We can look forward to better train services. We can already celebrate some improvements such as the wider, nicer pavements. Such as extra town buses serving previously scarse-served areas. Such as supermarkets showing faith in Melksham (with some such as Waitrose bringing significant people to the town centre who may otherwise have shopped in other towns).

With the current and potential future changes, we also need to work out what the future market is going to be for visitors to the town. We mustn't just concentrate on finding out what current users want, but also finding out what the people who don't come into the town are looking for. Because it's in them that the future and an increased prosperity may lie.

Melksham town centre could - and should - be so much more. I hope the town's traders co-ordinate well into the future, open when people want them to be open, and open their arms to those of us who want to help the town as a whole ... including them. Take 1 good set of independent traders. Add one good set of services. Add 1 good range of other stores. Finally, add one set of things to attract visitors from far and wide. Mix well, and you'll have a dozen people in the town for each 1 you've got at the moment. 1 + 1 + 1 + 1 = 12. Each one is important in the mix, but no 1 can develop or plan in isolation.
(written 2011-09-07)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
Z402 - Melksham Chamber of Commerce and Industry
  [717] A customer service company - (2006-05-11)
  [1223] Asda opening large new store in Melksham - (2007-06-08)
  [1250] Business speed networking - a place tonight! - (2007-06-28)
  [1429] Remembrance day - inside a church and inside the day - (2007-11-11)
  [1432] Wiltshire County Council - Budget Consultation - (2007-11-15)
  [1476] Shopping for Christmas and looking forward - (2007-12-17)
  [1504] Flooding by Asda-s proposed new supermarket - (2008-01-12)
  [1507] Comments on proposed Asda Superstore for Melksham - (2008-01-14)
  [1633] Changing a screen saver from a web page (PHP, Perl, OSX) - (2008-05-06)
  [1642] Summer! - (2008-05-15)
  [1748] Hotel room prices - Melksham, Wiltshire - (2008-08-11)
  [1792] All the pieces fall into place - hotel and courses - (2008-09-10)
  [1880] Melksham Chamber of Commerce, or the FSB - (2008-11-12)
  [1881] Wiltshire Council says - part 1 - (2008-11-13)
  [1892] Melksham Chamber of Commerce and Industry - (2008-11-17)
  [1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
  [1934] Lidl opens in Melksham - (2008-12-11)
  [1979] Looking forward, in Melksham, in 2009 - (2009-01-05)
  [1987] One Cheer for Local Democracy - Asda in Melksham - (2009-01-11)
  [2043] Confidence, Customer Service and Tourism in Melksham - (2009-02-15)
  [2095] Blue Ridge and Melksham Chambers of Commerce - (2009-03-21)
  [2111] Business Networking for Melksham - 23rd April - (2009-04-01)
  [2119] Make your business a DESTINATION business - (2009-04-05)
  [2181] You cannot please all of the people all of the time - (2009-05-14)
  [2194] Melksham Business Map - Chamber of Commerce, Tourist Information and Town Council - (2009-05-21)
  [2220] Melksham Traders - where do we go? - (2009-06-05)
  [2260] Important - the future of Melksham / Chamber of Commerce - (2009-06-28)
  [2288] Wiltshire Community Area Partnerships - (2009-07-15)
  [2289] pre-Inaugural briefing - Melksham Community Area Partnership - (2009-07-15)
  [2328] Melksham - no trains, no southbound buses through the town - (2009-08-08)
  [2437] Wiltshire Unitary News - Chamber of Commerce Intelligence - (2009-10-04)
  [2459] New Web Site for Melksham Chamber of Commerce - (2009-10-18)
  [2465] Melksham Town - asleep or awake? - (2009-10-21)
  [2487] Melksham Forum - (2009-11-01)
  [2495] Planning the future of Wiltshire - (2009-11-07)
  [2508] Community Area Partnership - inaugural AGM - (2009-11-20)
  [2514] The road show has been - where now? - (2009-11-27)
  [2521] Melksham Market - Tuesdays, 09:00 to 14:00 - (2009-12-01)
  [2531] Melksham - new Tuesday Market - (2009-12-09)
  [2540] Rock and hard place .. and the relaxing right one won - (2009-12-18)
  [2544] Vision for Wiltshire - (2009-12-20)
  [2546] How well do you know Melksham - a quiz for Christmas - (2009-12-21)
  [2568] Forums for your Melksham and open source discussions - (2010-01-09)
  [2594] Melksham Area - your community view is sought - (2010-01-23)
  [2640] How is your tax pound spent? - (2010-02-18)
  [2666] Random thoughts on Melksham Town Planning and development - (2010-03-08)
  [2683] Car Parking in Melksham - (2010-03-18)
  [2725] How do our tactics help us meet the strategy, for the greater good? - (2010-04-16)
  [2770] Melksham Chamber of Commerce - Presidents report to AGM - (2010-05-19)
  [2779] The history and future of Melksham Chamber of Commerce - (2010-05-25)
  [2782] Tell the Melksham Chamber or you only have yourself to blame - (2010-05-26)
  [2827] Melksham - a gem in Wiltshire - (2010-06-26)
  [2837] Lorry Parking in Melksham - (2010-06-29)
  [2853] Transport in Wessex - today and into the future - (2010-07-04)
  [2867] Cycling in Melksham, and looking forward - (2010-07-11)
  [2872] Moved - Melksham Lorry Park - (2010-07-15)
  [2883] Melksham Oak - photos of the new community school - (2010-07-22)
  [2891] Wiltshire Council ask how they can help businesses - (2010-07-27)
  [2932] Getting into and out of Wiltshire towns .. a.k.a. Car Parking? - (2010-08-23)
  [2957] Welcome to Countrywides new Melksham store - (2010-09-15)
  [2959] A Melksham news roundup - (2010-09-18)
  [2982] Travel, Transport and Tourism - A vision for Melksham, 2026 - (2010-10-03)
  [2995] A river in Melksham is not just for boaters. - (2010-10-11)
  [3088] Melksham - two many councils? - (2010-12-16)
  [3113] Trowbridge and Melksham to Chippenham - more roadworks, even slower journey over the winter - (2010-12-30)
  [3117] Opportunities for Melksham - new businesses in the town - (2011-01-01)
  [3141] Wiltshire Rail services - a golden opportunity - (2011-01-21)
  [3162] Keep your business customer-friendly! - (2011-02-09)
  [3172] On consultations, car parking, and Melksham town centre - (2011-02-17)
  [3173] What is the Melksham Chamber of Commerce? - (2011-02-18)
  [3188] What proportion of the British Workforce still works a Monday to Friday, 9 to 5, week? - (2011-03-01)
  [3193] Melksham Campus - what, why, questions, concerns and how you can input - (2011-03-04)
  [3214] Melksham Campus - any last minute inputs from Melksham businesses? - (2011-03-26)
  [3217] Vandalism and riot from the minority - the effect - (2011-03-28)
  [3246] Melksham - the way forward. 26th April, Well House Manor - (2011-04-13)
  [3249] Events - Spring and Early Summer 2011 in Melksham - (2011-04-17)
  [3272] Melksham Car Parking - current charges and limits - (2011-05-01)
  [3275] Melksham Chamber of Commerce - grows to appoint new Press Officer. Welcome. Sam - (2011-05-02)
  [3279] Letter to The Editor - (2011-05-06)
  [3299] Presidents Report to Melksham Chamber of Commerce, 24.5.2011 - (2011-05-24)
  [3307] Melksham Community Radio launches - (2011-05-28)
  [3325] The Olympic Torch, and Melksham House - (2011-06-14)
  [3334] A lesson from the sporran market? - (2011-06-25)
  [3340] Summer Sunday Timetable - TransWilts Trains - (2011-06-30)
  [3343] Summer Sunday Train Service Starts - Swindon Chippenham and Melksham to Weymouth - (2011-07-03)
  [3380] Melksham Jelly - An Occasional Office for Home Workers - (2011-08-06)
  [3383] Are people who walk into Melksham being asked to subsidise parking? - (2011-08-09)
  [3420] Making best use of the new enthusiasm for Melksham - (2011-09-05)
  [3427] What is on the Melksham Agenda? - (2011-09-09)
  [3438] Melksham to become a part of Trowbridge? - (2011-09-13)
  [3470] Currently pictured in Melksham - (2011-10-09)
  [3475] Havant - Shop Frontages. - (2011-10-12)
  [3481] Some thoughts in answer to some Melksham Campus questions - (2011-10-14)
  [3492] Upcoming events in and about Melksham - more dates for your diary - (2011-10-22)
  [3495] Looking forward - Chamber of Commerce has 2012 and beyond on the agenda - (2011-10-26)
  [3496] Melksham - Business to Business Speed Networking - build ahead for 2012 - (2011-10-26)
  [3527] Melksham - changing times, an opportunity for the future - (2011-11-23)
  [3560] Melksham, Month by month through 2011 - (2011-12-23)
  [3598] Melksham Civic Awards - report and pictures - (2012-01-29)
  [3627] Meeting Report - Tuesday 21st Feb - to Melksham Chamber of Commerce from Shadow Community Operations Board - (2012-02-27)
  [3663] Changing shops and organisations - Melksham, the last and next five years - (2012-03-21)
  [3672] Melksham Train Service - please support the TransWilts case for regular trains - (2012-03-25)
  [3677] Some advise for guest speakers at meetings - (2012-03-31)
  [3682] Melksham Business Newsreel - (2012-04-03)
  [3693] Wiltshire Business Support Service - (2012-04-11)
  [3696] Melksham government and business organisations - (2012-04-14)
  [3697] Events in Melksham - read all about them, and tell us about yours - (2012-04-15)
  [3700] Why do people use chains rather than independent traders? - (2012-04-18)
  [3706] An exciting Chamber of Commerce AGM - sound like an Oxymoron? - (2012-04-25)
  [3710] Encouraging business in Melksham and its neighbourhood - keep business local?? - (2012-04-27)
  [3714] Just 12 winners? Or 371 or more? Town Centres. - (2012-04-30)
  [3732] Ten more visitors to your premises every day? - (2012-05-14)
  [3739] Go green - business seminar in Melksham - (2012-05-21)
  [3748] Not everyone has a computer - 9 more ways to learn about the Melksham Campus - (2012-06-03)
  [3751] Public transport for international arrivals into Melksham - (2012-06-04)
  [3752] Melksham Visitors Map - Bus routes and train lines to and from the town - (2012-06-04)
  [3767] How well do you know Melksham? - (2012-06-17)
  [3768] Melksham Chamber of Commerce - looking to our future shape. Pivotal meeting next Tuesday - (2012-06-19)
  [3787] Melksham Pride - the Chamber of Commerce, and the future - (2012-06-29)
  [3812] The Melksham News - July 2012 - Part 1, Campus and Chamber of Commerce - (2012-07-22)
  [3818] Making things happen - litter and ASB and lost dogs in Melksham - (2012-07-25)
  [3850] Bus times - Chippenham Station to Melksham, with London connections - (2012-08-25)
  [3867] The difficult interface between the business, council and voluntary sectors - (2012-09-19)
  [3880] Chamber of Commerce - looking forward in Melksham and in Wessex - (2012-10-04)
  [3889] Melksham Chamber of Commerce - whence in 2013 and beyond? - (2012-10-12)
  [3948] Quiet little town? Advanced Technology Centre? - (2012-12-08)
  [3987] Melksham Chamber of Commerce - join us in our future - (2013-01-21)
  [4002] Images of Melksham you havent seen before - (2013-02-13)
  [4014] Costa Coffee in Melksham - is it a good idea? - (2013-02-22)
  [4041] Report on the last year - Melksham Chamber of Commerce and Industry for Melksham Without Parish Council - (2013-03-11)
  [4046] Over a hundred welcoming businesses - Melksham Town Centre - (2013-03-17)
  [4097] Melksham Chamber of Commerce - Report for AGM, 21st May 2013 - (2013-05-21)
  [4103] Questions from children about Melksham Campus - (2013-05-26)
  [4151] Tell me a bit about Melksham - (2013-08-10)
  [4164] Melksham Market - every Tuesday - (2013-09-03)
  [4170] Herman Miller coming to Melksham - the Chamber of Commerce is briefed - (2013-09-10)
  [4278] Future Swindon - Westbury train services. At current level into the future? - (2014-05-25)
  [4399] The Campus in Melksham - name, logo, and livery choice - (2015-01-18)
  [4672] Annual review of Melksham Matters for Chamber of Commerce AGM - (2016-05-15)
  [4738] Melksham Chamber of Commerce - my final Presidents report - (2017-05-10)


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