Melksham Chamber of Commerce and Industry
Lisa and Graham served on the executive committee of the Chamber of Commerce from 2000 to 2017

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1 + 1 + 1 + 1 = 12?

Sunday at Cribbs CausewayOn Sunday - the first time in a long while - Lisa and I visited the shopping Mall at Cribb's Causeway near Bristol. It was lively and busy; we bought some things we needed in John Lewis (and were disappointed that others were out of stock), we looked at a variety of ladies clothing, we ate at Nando's, and we visited an electronics store where we found an appropriate new screen and sorted out a cabling issue. And we did a bit of window shopping too and enjoyed the atmposphere and the bussle.

Why drive to Cribbs Causeway rather than walk into Melksham? Well - we do advocate shopping locally, and we do advocate public transport over private, and cutting out needless (wantless) travel completely. However, there was everything we wanted on the one site. Car parking; large store; selection of eateries; selection of clothes outlets; pleasant atmosphere. And they were co-ordinated and open too. And - it is excellent to have a change occasionally, to go somewhere different and to compare ...


Sunday in MelkshamThere's not a great deal at Cribb's Causeway that I can't find closer to home - and I can find most of it much closer in Melksham. So why do so many people go there, and what can we learn? A lot of it is about the convenience of having everything that we want on a particular visit to a place available to us there, with information about the various options when we get there, and everything open at the same time. Just before we closed on Monday, I walked into Melksham to deliver a letter to three other businesses. All of them were closed, with one of them indicating it wouldn't be open until 10 a.m. on Thursday.

But I really don't know exactly *what* "everything" means to most shoppers. How many people go to a retail centre just for one particular type of shop? How many go just to eat, or to browse in windows? How many use a mixture of the services? How many need car parking? These are things that everyone in Melksham's town centre could do with working out, and then co-ordinating to help ensure better provision of what people want, and when they want it. It has always struck me as a bit odd that shops are open when the younger customers are in school, when the 66% or the working population who do a "9 to 5" are at work, and then remain largely closed on Sundays. But one or two stores opening on Sundays in an otherwise-closed town doesn't attract the shoppers who want the whole. And it puts off the occasional shopkeeper who tries the odd Sunday on his / her own and finds custom thin on the ground.


Tweets I have read today ...

Went to #Melksham Post Office this morning to post a package & there's a note on the door to say "Closed - nearest alternative Trowbridge"

So then I toddled along to the Library to return a book. Same bloody thing - closed. No wonder #Melksham town centre is dying on its feet.

Library has always been closed on a Weds. I'M OPEN!!!!

Great! Thanks. I'll pop down in a bit with my package to Walthamstow and the overdue book to return.

Melksham has some exciting changes on the horizon. We can look forward to an attractive river frontage with boats. We can look forward to blue plaques pointing our buildings of interest. We can look forward to a modern library, swimming pool and many other facilities in the town. We can look forward to better train services. We can already celebrate some improvements such as the wider, nicer pavements. Such as extra town buses serving previously scarse-served areas. Such as supermarkets showing faith in Melksham (with some such as Waitrose bringing significant people to the town centre who may otherwise have shopped in other towns).

With the current and potential future changes, we also need to work out what the future market is going to be for visitors to the town. We mustn't just concentrate on finding out what current users want, but also finding out what the people who don't come into the town are looking for. Because it's in them that the future and an increased prosperity may lie.

Melksham town centre could - and should - be so much more. I hope the town's traders co-ordinate well into the future, open when people want them to be open, and open their arms to those of us who want to help the town as a whole ... including them. Take 1 good set of independent traders. Add one good set of services. Add 1 good range of other stores. Finally, add one set of things to attract visitors from far and wide. Mix well, and you'll have a dozen people in the town for each 1 you've got at the moment. 1 + 1 + 1 + 1 = 12. Each one is important in the mix, but no 1 can develop or plan in isolation.
(written 2011-09-07)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
Z402 - Melksham Chamber of Commerce and Industry
  [4738] Melksham Chamber of Commerce - my final Presidents report - (2017-05-10)
  [4672] Annual review of Melksham Matters for Chamber of Commerce AGM - (2016-05-15)
  [4399] The Campus in Melksham - name, logo, and livery choice - (2015-01-18)
  [4278] Future Swindon - Westbury train services. At current level into the future? - (2014-05-25)
  [4170] Herman Miller coming to Melksham - the Chamber of Commerce is briefed - (2013-09-10)
  [4164] Melksham Market - every Tuesday - (2013-09-03)
  [4151] Tell me a bit about Melksham - (2013-08-10)
  [4103] Questions from children about Melksham Campus - (2013-05-26)
  [4097] Melksham Chamber of Commerce - Report for AGM, 21st May 2013 - (2013-05-21)
  [4046] Over a hundred welcoming businesses - Melksham Town Centre - (2013-03-17)
  [4041] Report on the last year - Melksham Chamber of Commerce and Industry for Melksham Without Parish Council - (2013-03-11)
  [4014] Costa Coffee in Melksham - is it a good idea? - (2013-02-22)
  [4002] Images of Melksham you havent seen before - (2013-02-13)
  [3987] Melksham Chamber of Commerce - join us in our future - (2013-01-21)
  [3948] Quiet little town? Advanced Technology Centre? - (2012-12-08)
  [3889] Melksham Chamber of Commerce - whence in 2013 and beyond? - (2012-10-12)
  [3880] Chamber of Commerce - looking forward in Melksham and in Wessex - (2012-10-04)
  [3867] The difficult interface between the business, council and voluntary sectors - (2012-09-19)
  [3850] Bus times - Chippenham Station to Melksham, with London connections - (2012-08-25)
  [3818] Making things happen - litter and ASB and lost dogs in Melksham - (2012-07-25)
  [3812] The Melksham News - July 2012 - Part 1, Campus and Chamber of Commerce - (2012-07-22)
  [3787] Melksham Pride - the Chamber of Commerce, and the future - (2012-06-29)
  [3768] Melksham Chamber of Commerce - looking to our future shape. Pivotal meeting next Tuesday - (2012-06-19)
  [3767] How well do you know Melksham? - (2012-06-17)
  [3752] Melksham Visitors Map - Bus routes and train lines to and from the town - (2012-06-04)
  [3751] Public transport for international arrivals into Melksham - (2012-06-04)
  [3748] Not everyone has a computer - 9 more ways to learn about the Melksham Campus - (2012-06-03)
  [3739] Go green - business seminar in Melksham - (2012-05-21)
  [3732] Ten more visitors to your premises every day? - (2012-05-14)
  [3714] Just 12 winners? Or 371 or more? Town Centres. - (2012-04-30)
  [3710] Encouraging business in Melksham and its neighbourhood - keep business local?? - (2012-04-27)
  [3706] An exciting Chamber of Commerce AGM - sound like an Oxymoron? - (2012-04-25)
  [3700] Why do people use chains rather than independent traders? - (2012-04-18)
  [3697] Events in Melksham - read all about them, and tell us about yours - (2012-04-15)
  [3696] Melksham government and business organisations - (2012-04-14)
  [3693] Wiltshire Business Support Service - (2012-04-11)
  [3682] Melksham Business Newsreel - (2012-04-03)
  [3677] Some advise for guest speakers at meetings - (2012-03-31)
  [3672] Melksham Train Service - please support the TransWilts case for regular trains - (2012-03-25)
  [3663] Changing shops and organisations - Melksham, the last and next five years - (2012-03-21)
  [3627] Meeting Report - Tuesday 21st Feb - to Melksham Chamber of Commerce from Shadow Community Operations Board - (2012-02-27)
  [3598] Melksham Civic Awards - report and pictures - (2012-01-29)
  [3560] Melksham, Month by month through 2011 - (2011-12-23)
  [3527] Melksham - changing times, an opportunity for the future - (2011-11-23)
  [3496] Melksham - Business to Business Speed Networking - build ahead for 2012 - (2011-10-26)
  [3495] Looking forward - Chamber of Commerce has 2012 and beyond on the agenda - (2011-10-26)
  [3492] Upcoming events in and about Melksham - more dates for your diary - (2011-10-22)
  [3481] Some thoughts in answer to some Melksham Campus questions - (2011-10-14)
  [3475] Havant - Shop Frontages. - (2011-10-12)
  [3470] Currently pictured in Melksham - (2011-10-09)
  [3438] Melksham to become a part of Trowbridge? - (2011-09-13)
  [3427] What is on the Melksham Agenda? - (2011-09-09)
  [3420] Making best use of the new enthusiasm for Melksham - (2011-09-05)
  [3383] Are people who walk into Melksham being asked to subsidise parking? - (2011-08-09)
  [3380] Melksham Jelly - An Occasional Office for Home Workers - (2011-08-06)
  [3343] Summer Sunday Train Service Starts - Swindon Chippenham and Melksham to Weymouth - (2011-07-03)
  [3340] Summer Sunday Timetable - TransWilts Trains - (2011-06-30)
  [3334] A lesson from the sporran market? - (2011-06-25)
  [3325] The Olympic Torch, and Melksham House - (2011-06-14)
  [3307] Melksham Community Radio launches - (2011-05-28)
  [3299] Presidents Report to Melksham Chamber of Commerce, 24.5.2011 - (2011-05-24)
  [3279] Letter to The Editor - (2011-05-06)
  [3275] Melksham Chamber of Commerce - grows to appoint new Press Officer. Welcome. Sam - (2011-05-02)
  [3272] Melksham Car Parking - current charges and limits - (2011-05-01)
  [3249] Events - Spring and Early Summer 2011 in Melksham - (2011-04-17)
  [3246] Melksham - the way forward. 26th April, Well House Manor - (2011-04-13)
  [3217] Vandalism and riot from the minority - the effect - (2011-03-28)
  [3214] Melksham Campus - any last minute inputs from Melksham businesses? - (2011-03-26)
  [3193] Melksham Campus - what, why, questions, concerns and how you can input - (2011-03-04)
  [3188] What proportion of the British Workforce still works a Monday to Friday, 9 to 5, week? - (2011-03-01)
  [3173] What is the Melksham Chamber of Commerce? - (2011-02-18)
  [3172] On consultations, car parking, and Melksham town centre - (2011-02-17)
  [3162] Keep your business customer-friendly! - (2011-02-09)
  [3141] Wiltshire Rail services - a golden opportunity - (2011-01-21)
  [3117] Opportunities for Melksham - new businesses in the town - (2011-01-01)
  [3113] Trowbridge and Melksham to Chippenham - more roadworks, even slower journey over the winter - (2010-12-30)
  [3088] Melksham - two many councils? - (2010-12-16)
  [2995] A river in Melksham is not just for boaters. - (2010-10-11)
  [2982] Travel, Transport and Tourism - A vision for Melksham, 2026 - (2010-10-03)
  [2959] A Melksham news roundup - (2010-09-18)
  [2957] Welcome to Countrywides new Melksham store - (2010-09-15)
  [2932] Getting into and out of Wiltshire towns .. a.k.a. Car Parking? - (2010-08-23)
  [2891] Wiltshire Council ask how they can help businesses - (2010-07-27)
  [2883] Melksham Oak - photos of the new community school - (2010-07-22)
  [2872] Moved - Melksham Lorry Park - (2010-07-15)
  [2867] Cycling in Melksham, and looking forward - (2010-07-11)
  [2853] Transport in Wessex - today and into the future - (2010-07-04)
  [2837] Lorry Parking in Melksham - (2010-06-29)
  [2827] Melksham - a gem in Wiltshire - (2010-06-26)
  [2782] Tell the Melksham Chamber or you only have yourself to blame - (2010-05-26)
  [2779] The history and future of Melksham Chamber of Commerce - (2010-05-25)
  [2770] Melksham Chamber of Commerce - Presidents report to AGM - (2010-05-19)
  [2725] How do our tactics help us meet the strategy, for the greater good? - (2010-04-16)
  [2683] Car Parking in Melksham - (2010-03-18)
  [2666] Random thoughts on Melksham Town Planning and development - (2010-03-08)
  [2640] How is your tax pound spent? - (2010-02-18)
  [2594] Melksham Area - your community view is sought - (2010-01-23)
  [2568] Forums for your Melksham and open source discussions - (2010-01-09)
  [2546] How well do you know Melksham - a quiz for Christmas - (2009-12-21)
  [2544] Vision for Wiltshire - (2009-12-20)
  [2540] Rock and hard place .. and the relaxing right one won - (2009-12-18)
  [2531] Melksham - new Tuesday Market - (2009-12-09)
  [2521] Melksham Market - Tuesdays, 09:00 to 14:00 - (2009-12-01)
  [2514] The road show has been - where now? - (2009-11-27)
  [2508] Community Area Partnership - inaugural AGM - (2009-11-20)
  [2495] Planning the future of Wiltshire - (2009-11-07)
  [2487] Melksham Forum - (2009-11-01)
  [2465] Melksham Town - asleep or awake? - (2009-10-21)
  [2459] New Web Site for Melksham Chamber of Commerce - (2009-10-18)
  [2437] Wiltshire Unitary News - Chamber of Commerce Intelligence - (2009-10-04)
  [2328] Melksham - no trains, no southbound buses through the town - (2009-08-08)
  [2289] pre-Inaugural briefing - Melksham Community Area Partnership - (2009-07-15)
  [2288] Wiltshire Community Area Partnerships - (2009-07-15)
  [2260] Important - the future of Melksham / Chamber of Commerce - (2009-06-28)
  [2220] Melksham Traders - where do we go? - (2009-06-05)
  [2194] Melksham Business Map - Chamber of Commerce, Tourist Information and Town Council - (2009-05-21)
  [2181] You cannot please all of the people all of the time - (2009-05-14)
  [2119] Make your business a DESTINATION business - (2009-04-05)
  [2111] Business Networking for Melksham - 23rd April - (2009-04-01)
  [2095] Blue Ridge and Melksham Chambers of Commerce - (2009-03-21)
  [2043] Confidence, Customer Service and Tourism in Melksham - (2009-02-15)
  [1987] One Cheer for Local Democracy - Asda in Melksham - (2009-01-11)
  [1979] Looking forward, in Melksham, in 2009 - (2009-01-05)
  [1934] Lidl opens in Melksham - (2008-12-11)
  [1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
  [1892] Melksham Chamber of Commerce and Industry - (2008-11-17)
  [1881] Wiltshire Council says - part 1 - (2008-11-13)
  [1880] Melksham Chamber of Commerce, or the FSB - (2008-11-12)
  [1792] All the pieces fall into place - hotel and courses - (2008-09-10)
  [1748] Hotel room prices - Melksham, Wiltshire - (2008-08-11)
  [1642] Summer! - (2008-05-15)
  [1633] Changing a screen saver from a web page (PHP, Perl, OSX) - (2008-05-06)
  [1507] Comments on proposed Asda Superstore for Melksham - (2008-01-14)
  [1504] Flooding by Asda-s proposed new supermarket - (2008-01-12)
  [1476] Shopping for Christmas and looking forward - (2007-12-17)
  [1432] Wiltshire County Council - Budget Consultation - (2007-11-15)
  [1429] Remembrance day - inside a church and inside the day - (2007-11-11)
  [1250] Business speed networking - a place tonight! - (2007-06-28)
  [1223] Asda opening large new store in Melksham - (2007-06-08)
  [717] A customer service company - (2006-05-11)


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