Melksham Chamber of Commerce and Industry
Lisa and Graham served on the executive committee of the Chamber of Commerce from 2000 to 2017

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Are people who walk into Melksham being asked to subsidise parking?

Views in this post are personal, and do not neccesarily reflect the position of any of the organisations of which I am a member

We could achieve so much more in our town and area with a bit more joined up thinking. Save money, save hassle too. That's noy to say that we don't achieve a lot already; I popped along to last night's Town Council meeting to sit in the audience as there were a couple of items of interest on the agenda - relating to car parking - (a) on "TRO"s - Traffic Regulation Orders - which are proposed for some areas of Melksham, bringing additional yellow lines and parking bays to many, and removing restrictions in a few and (b) on car parking in car parks and in particular the town traders' scheme for refunding the first hour of parking.

As the Wiltshire Council Officer spoke about the traffic orders, I was struck at the narrowness of the remit he had. "It's not my role to look at whether this will encourage people to use the car parks instead - I just have to consider emergency service, waste collection access, traffic safety and flow ...". "I only look where there's an issue - I can't consider other roads which are very likely to become clogged up with parking traffic as a result of the restrictions proposed". "I can't do residents parking schemes in this - although we will be considerate of their needs; they may propose a scheme if they wish". I am paraphrasing somewhat here ... but there seems to be a danger of measures moving problems rather than curing them - a stick but no carrot - and with a minimum two year gap proposed to let the scheme settle before it's revisited.

The Town Traders have picked up the idea floated by Ben Anderson and taken forward subsequently by the Chamber of Commerce with the parking folks at Wiltshire Council with regard to parking refunds, and their scheme is up and running. Traders involved refund the first hour of parking charges if you spend a certain amount with then - it may be 10, 15 or 20 pounds or some other amount (I saw 30 pounds mentioned somewhere). I applaud the scheme - in fact I have my correspondence going back to late April / early May with Wiltshire Council, when the design of new tickets for the machines being installed in June was discussed. I'll admit to being less that thrilled that we've not been able to do it through joined-up thinking. And I'm amazed at the cheek of the scheme's organisers in asking the Town Council to pay them back in turn for the money they refund on parking.

Many customer facing Melksham businesses are not in the town, and some in the town have their own parking spaces for customers to use without charge while visiting the premises. But these spaces really aren't "free" even if they're described as such. They're provided by the business as a service, and paid for out of the business's income. I have been asked in my role with the Chamber of Commerce, by a senior representative of such a business, why the taxpayer should subsidise traders who haven't / don't provide parking. The answer, of course, is that no-one wants to take a position in which they can be blamed for a town centre business failing ... so I wouldn't be surpised (but would be a bit disappointed) to see 20p or so being paid back to the traders by the council for each ticket stub handed in. Which really means that the domestic rate payer in Melksham is still paying for the parking - but in another way. And of course it means that the payment is illogically spread. People who walk into town are paying for others to park. And people who ride the town bus (and pay their fare) are paying again for others to park.

The various councils do great things. And if we had joined up thinking, we could do much greater things. But last night's meeting wasn't attended by a single trader or representative who could speak for the scheme. It's fantastic that they've joined together amongst themselves / engaged - goodness, the Chamber has tried hard to engage but with us too there's a tendency to ask for the benefits of membership (without paying 17p a day to be a member) and there has to be a point at which the Chamber reminds everyone that it works for its members, then for other traders in the town who have chosen not to join, and then for the town as a whole.

If Melksham Town Council is minded to pay 20p back on parking tickets as a support for businesses, can I encourage them instead to come up with a scheme which supports all businesses and all visitors, rather than discriminating in favours of the driver and the business that hasn't provided for its customers - how about businesses counting the numbers in through their doors and being paid 2p per person? I don't really expect that to work - too much admin - but it would be fairer, wouldn't it?
(written 2011-08-09)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
Z402 - Melksham Chamber of Commerce and Industry
  [717] A customer service company - (2006-05-11)
  [1223] Asda opening large new store in Melksham - (2007-06-08)
  [1250] Business speed networking - a place tonight! - (2007-06-28)
  [1429] Remembrance day - inside a church and inside the day - (2007-11-11)
  [1432] Wiltshire County Council - Budget Consultation - (2007-11-15)
  [1476] Shopping for Christmas and looking forward - (2007-12-17)
  [1504] Flooding by Asda-s proposed new supermarket - (2008-01-12)
  [1507] Comments on proposed Asda Superstore for Melksham - (2008-01-14)
  [1633] Changing a screen saver from a web page (PHP, Perl, OSX) - (2008-05-06)
  [1642] Summer! - (2008-05-15)
  [1748] Hotel room prices - Melksham, Wiltshire - (2008-08-11)
  [1792] All the pieces fall into place - hotel and courses - (2008-09-10)
  [1880] Melksham Chamber of Commerce, or the FSB - (2008-11-12)
  [1881] Wiltshire Council says - part 1 - (2008-11-13)
  [1892] Melksham Chamber of Commerce and Industry - (2008-11-17)
  [1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
  [1934] Lidl opens in Melksham - (2008-12-11)
  [1979] Looking forward, in Melksham, in 2009 - (2009-01-05)
  [1987] One Cheer for Local Democracy - Asda in Melksham - (2009-01-11)
  [2043] Confidence, Customer Service and Tourism in Melksham - (2009-02-15)
  [2095] Blue Ridge and Melksham Chambers of Commerce - (2009-03-21)
  [2111] Business Networking for Melksham - 23rd April - (2009-04-01)
  [2119] Make your business a DESTINATION business - (2009-04-05)
  [2181] You cannot please all of the people all of the time - (2009-05-14)
  [2194] Melksham Business Map - Chamber of Commerce, Tourist Information and Town Council - (2009-05-21)
  [2220] Melksham Traders - where do we go? - (2009-06-05)
  [2260] Important - the future of Melksham / Chamber of Commerce - (2009-06-28)
  [2288] Wiltshire Community Area Partnerships - (2009-07-15)
  [2289] pre-Inaugural briefing - Melksham Community Area Partnership - (2009-07-15)
  [2328] Melksham - no trains, no southbound buses through the town - (2009-08-08)
  [2437] Wiltshire Unitary News - Chamber of Commerce Intelligence - (2009-10-04)
  [2459] New Web Site for Melksham Chamber of Commerce - (2009-10-18)
  [2465] Melksham Town - asleep or awake? - (2009-10-21)
  [2487] Melksham Forum - (2009-11-01)
  [2495] Planning the future of Wiltshire - (2009-11-07)
  [2508] Community Area Partnership - inaugural AGM - (2009-11-20)
  [2514] The road show has been - where now? - (2009-11-27)
  [2521] Melksham Market - Tuesdays, 09:00 to 14:00 - (2009-12-01)
  [2531] Melksham - new Tuesday Market - (2009-12-09)
  [2540] Rock and hard place .. and the relaxing right one won - (2009-12-18)
  [2544] Vision for Wiltshire - (2009-12-20)
  [2546] How well do you know Melksham - a quiz for Christmas - (2009-12-21)
  [2568] Forums for your Melksham and open source discussions - (2010-01-09)
  [2594] Melksham Area - your community view is sought - (2010-01-23)
  [2640] How is your tax pound spent? - (2010-02-18)
  [2666] Random thoughts on Melksham Town Planning and development - (2010-03-08)
  [2683] Car Parking in Melksham - (2010-03-18)
  [2725] How do our tactics help us meet the strategy, for the greater good? - (2010-04-16)
  [2770] Melksham Chamber of Commerce - Presidents report to AGM - (2010-05-19)
  [2779] The history and future of Melksham Chamber of Commerce - (2010-05-25)
  [2782] Tell the Melksham Chamber or you only have yourself to blame - (2010-05-26)
  [2827] Melksham - a gem in Wiltshire - (2010-06-26)
  [2837] Lorry Parking in Melksham - (2010-06-29)
  [2853] Transport in Wessex - today and into the future - (2010-07-04)
  [2867] Cycling in Melksham, and looking forward - (2010-07-11)
  [2872] Moved - Melksham Lorry Park - (2010-07-15)
  [2883] Melksham Oak - photos of the new community school - (2010-07-22)
  [2891] Wiltshire Council ask how they can help businesses - (2010-07-27)
  [2932] Getting into and out of Wiltshire towns .. a.k.a. Car Parking? - (2010-08-23)
  [2957] Welcome to Countrywides new Melksham store - (2010-09-15)
  [2959] A Melksham news roundup - (2010-09-18)
  [2982] Travel, Transport and Tourism - A vision for Melksham, 2026 - (2010-10-03)
  [2995] A river in Melksham is not just for boaters. - (2010-10-11)
  [3088] Melksham - two many councils? - (2010-12-16)
  [3113] Trowbridge and Melksham to Chippenham - more roadworks, even slower journey over the winter - (2010-12-30)
  [3117] Opportunities for Melksham - new businesses in the town - (2011-01-01)
  [3141] Wiltshire Rail services - a golden opportunity - (2011-01-21)
  [3162] Keep your business customer-friendly! - (2011-02-09)
  [3172] On consultations, car parking, and Melksham town centre - (2011-02-17)
  [3173] What is the Melksham Chamber of Commerce? - (2011-02-18)
  [3188] What proportion of the British Workforce still works a Monday to Friday, 9 to 5, week? - (2011-03-01)
  [3193] Melksham Campus - what, why, questions, concerns and how you can input - (2011-03-04)
  [3214] Melksham Campus - any last minute inputs from Melksham businesses? - (2011-03-26)
  [3217] Vandalism and riot from the minority - the effect - (2011-03-28)
  [3246] Melksham - the way forward. 26th April, Well House Manor - (2011-04-13)
  [3249] Events - Spring and Early Summer 2011 in Melksham - (2011-04-17)
  [3272] Melksham Car Parking - current charges and limits - (2011-05-01)
  [3275] Melksham Chamber of Commerce - grows to appoint new Press Officer. Welcome. Sam - (2011-05-02)
  [3279] Letter to The Editor - (2011-05-06)
  [3299] Presidents Report to Melksham Chamber of Commerce, 24.5.2011 - (2011-05-24)
  [3307] Melksham Community Radio launches - (2011-05-28)
  [3325] The Olympic Torch, and Melksham House - (2011-06-14)
  [3334] A lesson from the sporran market? - (2011-06-25)
  [3340] Summer Sunday Timetable - TransWilts Trains - (2011-06-30)
  [3343] Summer Sunday Train Service Starts - Swindon Chippenham and Melksham to Weymouth - (2011-07-03)
  [3380] Melksham Jelly - An Occasional Office for Home Workers - (2011-08-06)
  [3420] Making best use of the new enthusiasm for Melksham - (2011-09-05)
  [3423] 1 + 1 + 1 + 1 = 12? - (2011-09-07)
  [3427] What is on the Melksham Agenda? - (2011-09-09)
  [3438] Melksham to become a part of Trowbridge? - (2011-09-13)
  [3470] Currently pictured in Melksham - (2011-10-09)
  [3475] Havant - Shop Frontages. - (2011-10-12)
  [3481] Some thoughts in answer to some Melksham Campus questions - (2011-10-14)
  [3492] Upcoming events in and about Melksham - more dates for your diary - (2011-10-22)
  [3495] Looking forward - Chamber of Commerce has 2012 and beyond on the agenda - (2011-10-26)
  [3496] Melksham - Business to Business Speed Networking - build ahead for 2012 - (2011-10-26)
  [3527] Melksham - changing times, an opportunity for the future - (2011-11-23)
  [3560] Melksham, Month by month through 2011 - (2011-12-23)
  [3598] Melksham Civic Awards - report and pictures - (2012-01-29)
  [3627] Meeting Report - Tuesday 21st Feb - to Melksham Chamber of Commerce from Shadow Community Operations Board - (2012-02-27)
  [3663] Changing shops and organisations - Melksham, the last and next five years - (2012-03-21)
  [3672] Melksham Train Service - please support the TransWilts case for regular trains - (2012-03-25)
  [3677] Some advise for guest speakers at meetings - (2012-03-31)
  [3682] Melksham Business Newsreel - (2012-04-03)
  [3693] Wiltshire Business Support Service - (2012-04-11)
  [3696] Melksham government and business organisations - (2012-04-14)
  [3697] Events in Melksham - read all about them, and tell us about yours - (2012-04-15)
  [3700] Why do people use chains rather than independent traders? - (2012-04-18)
  [3706] An exciting Chamber of Commerce AGM - sound like an Oxymoron? - (2012-04-25)
  [3710] Encouraging business in Melksham and its neighbourhood - keep business local?? - (2012-04-27)
  [3714] Just 12 winners? Or 371 or more? Town Centres. - (2012-04-30)
  [3732] Ten more visitors to your premises every day? - (2012-05-14)
  [3739] Go green - business seminar in Melksham - (2012-05-21)
  [3748] Not everyone has a computer - 9 more ways to learn about the Melksham Campus - (2012-06-03)
  [3751] Public transport for international arrivals into Melksham - (2012-06-04)
  [3752] Melksham Visitors Map - Bus routes and train lines to and from the town - (2012-06-04)
  [3767] How well do you know Melksham? - (2012-06-17)
  [3768] Melksham Chamber of Commerce - looking to our future shape. Pivotal meeting next Tuesday - (2012-06-19)
  [3787] Melksham Pride - the Chamber of Commerce, and the future - (2012-06-29)
  [3812] The Melksham News - July 2012 - Part 1, Campus and Chamber of Commerce - (2012-07-22)
  [3818] Making things happen - litter and ASB and lost dogs in Melksham - (2012-07-25)
  [3850] Bus times - Chippenham Station to Melksham, with London connections - (2012-08-25)
  [3867] The difficult interface between the business, council and voluntary sectors - (2012-09-19)
  [3880] Chamber of Commerce - looking forward in Melksham and in Wessex - (2012-10-04)
  [3889] Melksham Chamber of Commerce - whence in 2013 and beyond? - (2012-10-12)
  [3948] Quiet little town? Advanced Technology Centre? - (2012-12-08)
  [3987] Melksham Chamber of Commerce - join us in our future - (2013-01-21)
  [4002] Images of Melksham you havent seen before - (2013-02-13)
  [4014] Costa Coffee in Melksham - is it a good idea? - (2013-02-22)
  [4041] Report on the last year - Melksham Chamber of Commerce and Industry for Melksham Without Parish Council - (2013-03-11)
  [4046] Over a hundred welcoming businesses - Melksham Town Centre - (2013-03-17)
  [4097] Melksham Chamber of Commerce - Report for AGM, 21st May 2013 - (2013-05-21)
  [4103] Questions from children about Melksham Campus - (2013-05-26)
  [4151] Tell me a bit about Melksham - (2013-08-10)
  [4164] Melksham Market - every Tuesday - (2013-09-03)
  [4170] Herman Miller coming to Melksham - the Chamber of Commerce is briefed - (2013-09-10)
  [4278] Future Swindon - Westbury train services. At current level into the future? - (2014-05-25)
  [4399] The Campus in Melksham - name, logo, and livery choice - (2015-01-18)
  [4672] Annual review of Melksham Matters for Chamber of Commerce AGM - (2016-05-15)
  [4738] Melksham Chamber of Commerce - my final Presidents report - (2017-05-10)


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