
No matter what's going on behind the scenes, it's my view that customers should receive a consistent, logical, easily understood and ethical service.
"Oh - he's talking hotel again" I hear you say. Yes - but I came across an example on a forum that's rail related that got me thinking along these lines. To quote the writer:
"I make most of my revenue on passengers who are on the wrong train ..."
and
"Whether I pretend xxxxxx or charge the full yyyyyy depends on my mood ...."
• I question the morality of a system that's designed in such a way that a significant proportion of the revenue can be made from people who get it wrong.
• I question systems in which it's up to the mood of a staff member as to which of two very different prices to charge. It shouldn't matter whether he left home seething after a flaming argument with the missus, or after a nice little kiss and cuddle.
and
• I'm worried about systems of penalties which reward the person who applies the penalty (either financially, or in other recognition such as target-meeting or on a "top conductor" board in the mess room).
Now - let me be careful - I'm not arguing soft options. Reserve a room, fail to show up, and we WILL charge you the cost of the first night's stay. We believe that's fair and just, we tell you our policy as you book (one of just four bullet points against which you check a box), and we are consistent.
We incur costs for broken bookings - sometimes quite high ones as we have staff waiting around late into the night, and / or turn away other bookings for longer periods than the broken booking - and it would be unfair for us to have to recover these costs off the vast majority of our customers who stick to what we ask and let us know if they need to cancel.
Image -
Red Flamingo by Petr Kratochvil. It's public domain, I like the picture, and I came across it while doing a search / researching something this morning. I did note that the text by Petr's picture says
Note: If you intend to use an image you find here for commercial use, please be aware that no model or property release was obtained and pictures featuring products should be used with care. Somehow, I don't think that the flamingo pictured will be too worried ;-)
(written 2010-08-27)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
M400 - Well House Manor - The Hospitality Business [774] Bed and Breakfast, or Hotel? - (2006-06-22)
[884] Drive time - (2006-10-02)
[922] Staying at your own hotel - (2006-11-12)
[988] You should think you're first in a hotel room - (2006-12-15)
[1002] Meet the neighbours - (2006-12-20)
[1046] Bounce, bounce, bounce - (2007-01-20)
[1048] Getting rid of people - hotel techniques - (2007-01-21)
[1084] Writing terms and conditions for conferences and other events - (2007-02-17)
[1108] Express service - (2007-03-14)
[1122] Hotel - online feedback forms compared - (2007-03-30)
[1161] A contrast in room rates and facilities - (2007-04-25)
[1180] Conjugation - (2007-05-08)
[1248] How NOT to oversell a hotel - (2007-06-27)
[1284] An update on the West Wilts show ... - (2007-07-30)
[1421] Castle Lodge Hotel, Ely, Cambridgeshire - (2007-11-04)
[1422] Wiltshire - speaker / after dinner talker offer - (2007-11-05)
[1445] Looking after you Christmas Customer Crowds - (2007-11-26)
[1548] Hotelympia - show report - the lighter side - (2008-02-21)
[1622] An extra step - victory from defeat - (2008-04-25)
[1792] All the pieces fall into place - hotel and courses - (2008-09-10)
[1877] Guests doing a bunk? - (2008-11-09)
[2007] Launch of Melksham Food and Drink Festival - (2009-01-24)
[2283] Everyone is in the customer relations business - (2009-07-12)
[2303] Turning potential customers away - (2009-07-24)
[2593] Food and drink launch - (2010-01-21)
[2724] Escapee Grandparents welcome - Henfield and Melksham - (2010-04-15)
[2879] Night Porter and reception - 24 hours a day? - (2010-07-20)
[3147] Hotel star ratings - towards a better system of review - (2011-01-25)
[3164] Brown - or Mrs Sally Brown, accountant from Whitstable? - (2011-02-10)
[3309] Tipping Policy - Well House Manor - (2011-05-29)
[3660] A Pivotal Incident - learning how to welcome your guests - (2012-03-18)
[3743] Sunday - no longer a day of rest - (2012-05-28)
[3832] A busy day at Well House Manor - so come in and make it even busier! - (2012-08-10)
[3838] Guest review - Well House Manor, Melksham - (2012-08-14)
[3909] Every Customer Counts - (2012-11-01)
[3988] Three cheers for the staff at Well House Manor - (2013-01-24)
[4033] Official Star ratings for hotels - still worth having? - (2013-03-07)
[4051] On reading a new hotel review - (2013-03-24)
[4202] Excellent Railfuture conference, but some setup lessons - (2013-11-03)
[4232] Not wanted here - hotel guests who will not be happy - (2013-12-30)
[4321] Are administration / review charges on hotel guests acceptable? - (2014-11-20)
[4521] Should we get an AA or Visit Wiltshire hotel assessment? - (2015-10-09)
[4543] Saturday morning at Well House Manor - (2015-10-17)
[4603] Happy New Year. Our customers are our ambassadors - (2016-01-01)
[4613] Our best hotel customers help us ... to help them ... be our best customers. - (2016-01-04)
G502 - Well House Consultants - Business Practice [15] 90 to 10 or 80 to 20 rule - (2004-08-15)
[27] Sales technique - (2004-08-25)
[68] Get the strategy worked out and the tactics just fall into place. - (2004-09-30)
[77] Telephone systems - (2004-10-07)
[88] Getting the right level of trainer - (2004-10-14)
[95] Five red flags - (2004-10-21)
[108] A typical morning - (2004-11-03)
[121] Fair and Simple - (2004-11-17)
[125] Staff theft - (2004-11-21)
[129] Trawling our site to prevent student copying - (2004-11-24)
[137] Certification schemes - (2004-12-02)
[157] Automatic service upgrades - (2004-12-19)
[180] Skunk works - (2005-01-17)
[188] Pink elephant and appreciation - (2005-01-24)
[200] Tips for the top - (2005-02-03)
[211] Look after your staff and they'll look after you. AOL. - (2005-02-12)
[217] Use of time - (2005-02-16)
[226] Growing our systems - (2005-02-24)
[297] A reminder that the customer is King - (2005-05-01)
[321] Sales - the alternative close - (2005-05-23)
[399] simplicity hides real size - (2005-07-31)
[438] Fair system for travel and accommodation expenses - (2005-09-07)
[457] Do the work and take the risk - a PHP contract to avoid - (2005-10-06)
[467] Tell them three times - (2005-10-17)
[487] On line course booking - credit card protection - (2005-11-06)
[491] Being atypical is typical - (2005-11-10)
[536] Cancellations and penalties - (2005-12-21)
[626] Not just a pretty face to answer the phone. - (2006-02-26)
[652] Morning Post - (2006-03-20)
[664] Ruby course - oops - it's not happening - (2006-04-01)
[766] Discounts and approved supplier lists - (2006-06-17)
[808] Sales call - (2006-07-19)
[849] Staff Meeting - (2006-08-30)
[869] UNABLE TO ATTEND - (2006-09-16)
[883] Age discrimination law - (2006-10-01)
[906] A commitment we won't be making - (2006-10-27)
[1057] Selling by phone and Skype - our policy - (2007-01-30)
[1133] B-2-B Networking, 20th April. Useful for YOUR business? - (2007-04-03)
[1157] Speed Networking - a great evening and how we arranged it - (2007-04-21)
[1165] Extended Credit request - train in June and be paid in September - (2007-04-27)
[1243] Heavy duty hole punch - (2007-06-24)
[1260] An inspirational business talk from one of our prospective MPs - (2007-07-06)
[1263] 0800 043 8225 - a new phone number for Well House - (2007-07-10)
[1319] Customer feedback - lifeblood of a business - (2007-08-25)
[1342] Google, wwmdirectory, Freshwater, ATP - new scam? - (2007-09-09)
[1373] New Month, New Quarter, New Laws - (2007-10-01)
[1394] Business to Business Networking - North and West Wilts / Melksham - (2007-10-17)
[1453] What makes our courses special? - (2007-12-02)
[1485] Copyright and theft of images, bandwidth and members. - (2007-12-26)
[1626] Early May - a short chance to regroup and improve - (2008-05-01)
[1713] Ways to accept credit cards - or not! - (2008-07-19)
[1855] Volunteer v Employee - a skewed balance? (FSB) - (2008-10-25)
[1913] Alastair Darling helps make paperwork and confusion - (2008-11-30)
[2044] Please Trouble me - (2009-02-16)
[2122] Commission Creep - (2009-04-08)
[2126] Weeding out old phone numbers - (2009-04-11)
[2161] Get it right ... if it goes wrong, it takes so much effort to sort out! - (2009-05-08)
[2187] Are we IITT (Institute of IT Training) members? - (2009-05-17)
[2190] How you are (re)presented at an exhibition - (2009-05-19)
[2331] Certification Revisted - Lua - (2009-08-09)
[2465] Melksham Town - asleep or awake? - (2009-10-21)
[2598] An excuse for making a sales call - (2010-01-26)
[2788] Cost of Sales - (2010-06-01)
[2821] Chancellor George Osborne inspires Perl Program - (2010-06-22)
[2966] Cheap Country Hotel in Melksham, Wiltshire? - (2010-09-21)
[3073] Customer Service - the boundary - (2010-11-27)
[3157] A new monopoly on the ferry to Northern Ireland - (2011-02-04)
[3333] Honesty and a friendly welcome goes a long way - (2011-06-25)
[3506] Cold call contacts - preference services and turning off spam sales approaches - (2011-11-03)
[3613] Keeping Business Local. But is that realistic? - (2012-02-13)
[3665] Will will smile? - (2012-03-22)
[3750] Matching opening hours to when customers can come in and buy - (2012-06-04)
[3755] Cruising on the Mersey Ferry? - (2012-06-07)
[4107] Snog, Marry, Avoid - (2013-05-31)
[4293] Certification - (2014-09-15)
[4415] Buffet review - taking the price into account - (2015-02-05)
[4520] No cold sales calls please - but delighted to hear from others! - (2015-09-29)
Some other Articles
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