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The wrong way to put up prices

I wouldn't mind 8 pounds for each piece of hold baggage - really I wouldn't - when the base price of the flight is so cheap. EasyJet have come up with a sensible formula there ... except ...

I mightily resent being sent a booking confirmation, specially printed for my flight on 2nd December about a week prior, that tells me that the charge is 5 pounds only to find out at the airport that it went up "several weeks ago" and that Easy Jet were NOT prepared to honor the price of the extra that they had printed even after the price had risen.

I've seen the "Airport" show on TV. I know the "take it or leave it" attitude of the airline even if they are acting (as I think they are in this case) at the very edge of the law. But I decided not to push the matter; I've better things to do with my time than take the airline to task over this failure to honor their offer, I could do without inducing high blood pressure by trying, and besides it makes a darned good story to tell to people for years to come ... how easily Easy Jet have moved themselves right down my choice list, to join British Airways who move right down - gosh - many years ago by a different but equally gross unfairness. These stories last and do companies huge harm. My brother-in-law Phil tells a similar story about a New York Carpet Company that's even older ....

Let this be a reminder to me, to our team in the hospitality business, and to many others that just once careless action can loose many years of goodwill. And remind us also to be careful at all times, and to treat our customers fairly if - as I believe in this case with Easy Jet - we make a mistake.
(written 2007-12-05 05:59:04)

 
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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