I took a phone call on Wednesday from one of the Denton family at "Denton's Directory" - a local directory that's distributed free to households here in Melksham and has actually become something of a well-used institution. So although the call was a "cold call" looking to persuade me to go for a somewhat better entry than a line item, it wasn't unwelcome. And Robin was very professional in his approach too.

So what catergory should Well House Consultants / Well House Manor go under? Looking through the 2007 directory (which happens to be at hand in the hotel reception!) I came up with half a dozen distinct possibilities, which I whittled down to four. And then the challenge came in presenting a few words for each of those categories.

1. Hotels

Well House Manor
Quiet location close to town centre.
Tailored for business visitors.
Spacious, well equipped rooms.
Internet & plenty of parking.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk

2. Conference Facilities

Well House Manor
Business meetings, training and conferences.
Wide range of layouts and catering available.
Integral hotel accommodation for delegates.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk

3. Computer Training

Well House Consultants
Training courses in Web Technology -
Perl, PHP, Linux, Python, MySQL, etc
404 The Spa, Melksham. Melksham 708225
Freephone 0800 043 8225
www.wellho.net

4. Bed & Breakfast

Well House Manor
Quiet, yet close to the town centre.
All rooms en suite, superior standard.
26" TVs, internet access, minifridges, etc
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk


Interesting, isn't it, how "hotel" and "bed and breakfast" turn out to be described differently. The major headings imply a whole different ball game - a whole different starting point and the feature sets say "What is different in our hotel to other hotels" and "why as a B&B is this different".

And on the training side, you'll note that I included some subjects and not others. Why my particular choice? The subjects mentioned are not necessarily our most popular - but rather they're the ones that are most likely to be bought locally rather than being niche subjects with delegates from all over the continent!

All comes down to fitting the advert, in each case, to the requirements of the reader of that section.
(written 2007-09-28)

 G500 - Well House Consultants - Running a training company
  [3361] Blowing our own trumpet - MySQL resources - (2011-07-18)
  [2940] Training course locations - Melksham, UK; Buxton, UK; Lake Constance, Germany; Venice Italy, the USA and India - (2010-08-30)
  [2924] Job applicants - wondering why they apply - (2010-08-16)
  [2838] Respecting our customers anonimity - (2010-06-29)
  [2144] Looking for a career change - Physician to Web Site Designer - (2009-04-28)
  [2084] Books and distance learning from Well House Consultants? - (2009-03-15)
  [2074] Weekday or Weekend PHP, Python and Perl classes? - (2009-03-10)
  [2049] Why Choose Well House Consultants for your course? - (2009-02-20)
  [2021] Short health and safety course - (2009-02-02)
  [2003] Discount Training Courses - PHP, Perl, Python - (2009-01-21)
  [1963] Best source to learn Java (or Perl or PHP or Python) - (2008-12-28)
  [1884] Recession? Depression? - (2008-11-14)
  [1433] Linux, PHP, Tcl, Ruby, C, C++ - last minute training course availability - (2007-11-16)
  [1393] First Alternative / what has happened there? - (2007-10-16)
  [1040] What the customer is looking for - effective training - (2007-01-17)
  [1022] No courses. No hotel guests. Rushed off our feet! - (2007-01-05)
  [978] Wellhouse Manor, Hotel, Melksham - (2006-12-10)
  [926] Training rooms to learn Open Source programming - (2006-11-15)
  [838] Talking about other training companies. - (2006-08-19)
  [813] Monday Morning at Well House Consultants Melksham - (2006-07-24)
  [652] Morning Post - (2006-03-20)
  [627] JIT or JAU - (2006-02-27)
  [545] Is training seasonal? - (2005-12-28)
  [470] I wanna be a Python trainer - (2005-10-20)
  [402] Netless - (2005-08-05)
  [385] Feast or famine - (2005-07-21)
  [251] WIBNIF - (2005-03-19)
  [171] Skills and techniques of being a successful trainer - (2005-01-06)

M300 - Well House Manor - Behind the scenes
  [3093] How many toilet rolls - hotel inventory and useage - (2010-12-18)
  [2961] Initial handling of phone calls and walk in visitors - (2010-09-19)
  [2960] The Well House team - September 2010 - (2010-09-19)
  [2916] Testing the robustness of our hotel and training systems - holiday and sickness times - (2010-08-11)
  [2910] Robust - testing the system - (2010-08-09)
  [2396] Easing off in our 50s? - (2009-09-06)
  [2247] A day in the life of a hotelier - (2009-06-18)
  [2125] We have lost a regular business guest - (2009-04-10)
  [1991] Rules for a King - (2009-01-13)
  [1973] Required Request - (2009-01-03)
  [1957] Why are cooks bad tempered? - (2008-12-22)
  [1948] Blame Culture - (2008-12-17)
  [1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
  [1900] Table Topics - (2008-11-22)
  [1854] Three Seasonal Pictures - (2008-10-25)
  [1637] Providing exceptional service - and carrying on doing so. - (2008-05-09)
  [1571] Await guests in the early hours - (2008-03-12)
  [1520] Terms and Conditions - Hotel, England - plain English - (2008-01-26)
  [1515] Keeping staff up to date on hotel room status - (2008-01-22)
  [1490] Software to record day to day events and keep an action list - (2007-12-31)
  [1441] On cancellations, rebooking, and pricing schemes - (2007-11-22)
  [1371] Hotel in Melksham at Christmas - (2007-09-29)
  [1319] Customer feedback - lifeblood of a business - (2007-08-25)
  [1311] What do people look for on a hotel web site? - (2007-08-20)
  [1285] In the army, or in civvie street? - (2007-07-31)
  [1189] Meet, greet and welcome - (2007-05-16)
  [1179] Sizing sheets and other domestic issues - (2007-05-07)
  [1159] It can take more that one plus one to get two. - (2007-04-22)
  [1105] A week is a long time in the life of a conference centre - (2007-03-10)
  [1083] Behind the scenes - (2007-02-17)
  [1000] One Thousand Posts and still going strong - (2006-12-18)
  [951] What happened at Geekmas - (2006-11-28)
  [939] Swipe cards for hotel rooms - Security issues - (2006-11-23)
  [931] Before and After - Well House Manor - (2006-11-18)
  [927] Hotel door furniture - (2006-11-15)
  [897] Too much for the National Trust - (2006-10-18)
  [868] Smoking, or no - (2006-09-16)
  [769] King Edward VII - days of empire - (2006-06-20)
  [742] A visit from the solicitor - (2006-06-03)
  [677] Sympathetic development - (2006-04-09)
  [203] Holes in on line information - (2005-02-05)

Back to Getting the local voice heard

Previous and next or Horse's mouth home

Forward to Apache Tomcat Performance Tuning

New Month, New Quarter, New Laws
A taster PHP expression ...
Apache Tomcat Performance Tuning
One business, four different angles!
Getting the local voice heard
korn tips - some useful korn shell techniques
awk - a powerful data extraction and manipulation tool
Korn Shell scripts on the web
Korn shell course - resources