I took a phone call on Wednesday from one of the Denton family at "Denton's Directory" - a local directory that's distributed free to households here in Melksham and has actually become something of a well-used institution. So although the call was a "cold call" looking to persuade me to go for a somewhat better entry than a line item, it wasn't unwelcome. And Robin was very professional in his approach too.

So what catergory should Well House Consultants / Well House Manor go under? Looking through the 2007 directory (which happens to be at hand in the hotel reception!) I came up with half a dozen distinct possibilities, which I whittled down to four. And then the challenge came in presenting a few words for each of those categories.

1. Hotels

Well House Manor
Quiet location close to town centre.
Tailored for business visitors.
Spacious, well equipped rooms.
Internet & plenty of parking.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk

2. Conference Facilities

Well House Manor
Business meetings, training and conferences.
Wide range of layouts and catering available.
Integral hotel accommodation for delegates.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk

3. Computer Training

Well House Consultants
Training courses in Web Technology -
Perl, PHP, Linux, Python, MySQL, etc
404 The Spa, Melksham. Melksham 708225
Freephone 0800 043 8225
www.wellho.net

4. Bed & Breakfast

Well House Manor
Quiet, yet close to the town centre.
All rooms en suite, superior standard.
26" TVs, internet access, minifridges, etc
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk


Interesting, isn't it, how "hotel" and "bed and breakfast" turn out to be described differently. The major headings imply a whole different ball game - a whole different starting point and the feature sets say "What is different in our hotel to other hotels" and "why as a B&B is this different".

And on the training side, you'll note that I included some subjects and not others. Why my particular choice? The subjects mentioned are not necessarily our most popular - but rather they're the ones that are most likely to be bought locally rather than being niche subjects with delegates from all over the continent!

All comes down to fitting the advert, in each case, to the requirements of the reader of that section.
(written 2007-09-28 07:24:32)

 G500 - Well House Consultants - Running a training company
M300 - Well House Manor - Behind the scenes

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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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