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Pricing Policy (Often asked for by resellers)
We welcome bookings from anyone, be they large or small companies, private individuals or government organisations, and we calculate the cost for everyone in exactly the same way. Our quoted prices are 30 to 40 percent lower than the industry norm because we do not build in an extra margin just to turn around and discount heavily.

Our experience has shown that the average cost of sales for orders placed by agents for others (such as resellers) is higher than the cost of selling directly to the user. There is more work involved through a middle person during technical and commercial discussions, and often specific needs are not conveyed. However, we appreciate that some organisations do like to use resellers, and we'll work with resellers on the same terms as with anyone else.

Resellers may provide added value to our courses for their clients; for example, they can put together complete training packages involving a number of training companies, or they might vet courses and material to check its suitability. The reseller is, of course, perfectly free to charge his client for such services and with the low cost of our courses, that client should still end up paying below the market norm for the training. Further details of additional services that third parties can provide are available here.

Although it's more usual for training companies to provide discounts to resellers, we feel that this practice is unfair on customers who book directly with us, thereby ending up paying more. It's also preferred by trainees who book through resellers as they welcome the transparancy it gives. In the past, a minority of resellers have earned their industry a bad name by selling the client the course that offers the biggest profit margin rather than the best course for their needs. By contrast, it's our intent that our courses should be supplied only because they're the best product for the trainee.

Addendum - December 2002. We believe that it's vital that the people we actually train, and the employer who's paying the bill, gets excellent training on the subject that's right for them at the right level. Please note that as a matter of course we speak to a technical contact at the end-user organisation to ensure that this happens, and we are no longer prepared to waive this requirement at the behest of anyone in the booking chain. We know you want to protect your client, but too often it results in training that's not quite tailored correctly, good but not excellent.

• At Well House Consultants, we write and present all the courses that we offer. We are not resellers, nor do we buy in material or subcontract course presentations.
• Resellers are welcome to copy this web page (without alteration, and retaining this modified copyright statement) to their clients by way of explanantion of our pricing policy.

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