There are times when our "no discounts" policy can bite us in the bum.
In reality our policy is that we
ALWAYS offer a discount off the sort of rates that you would pay elsewhere for a course on a similar subject and of a similar duration; I've just been comparing a five day Perl course that we provide at 1210.00 + VAT with another that's listed at 1575.00 + VAT. I see no point in us overpricing by 30% so that we can take some of that back off ... I know that if your push that other company, you'll be able to get them to knock 10% off (or 15% if you're really pushy). And at 15% off, you're still paying over a hundred quid more to them than you would to us.
So .. why do people get taken in by inflated prices and discounts?
People think that they're getting a great deal if there's something off. They'll notice a discount of 150 pounds much more than they'll notice a price difference between between 1500 pounds and 1200 pounds. And they'll feel special if they think they're being given a better-than-regular deal
And why is it a practise that I hate so much?
Because it's deceitful. Because it's unfair. Because it favours the pushiest of potential clients over and above those who are equally deserving but less "bolshy". And because I've stood in front of classes where everyone has paid a different price and had to answer "why did he get it for xxx pounds" asked by a furious delegate who paid 20% over xxx.
Yet, as I say, the policy can occsionally bite back at us. These days, many organisations are setting up centralised buying departments to flex their muscles and purchase from there, with a view to actually getting that 150 pounds ... or more ... off the 1500. "What special deal will you offer us" they ask on their invitation to be on their approved list. And a reply of "none" looks rather like a slap in the face. Even such outfits as the BBC have been through this loop ... but good for them, they
can see the wood for the trees, they
do have experience of the courses we provide, and we
have just learned that we're on their list for the next two years.
(written 2006-06-17, updated 2006-06-19)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G502 - Well House Consultants - Business Practice [15] 90 to 10 or 80 to 20 rule - (2004-08-15)
[27] Sales technique - (2004-08-25)
[68] Get the strategy worked out and the tactics just fall into place. - (2004-09-30)
[77] Telephone systems - (2004-10-07)
[88] Getting the right level of trainer - (2004-10-14)
[95] Five red flags - (2004-10-21)
[108] A typical morning - (2004-11-03)
[121] Fair and Simple - (2004-11-17)
[125] Staff theft - (2004-11-21)
[129] Trawling our site to prevent student copying - (2004-11-24)
[137] Certification schemes - (2004-12-02)
[157] Automatic service upgrades - (2004-12-19)
[180] Skunk works - (2005-01-17)
[188] Pink elephant and appreciation - (2005-01-24)
[200] Tips for the top - (2005-02-03)
[211] Look after your staff and they'll look after you. AOL. - (2005-02-12)
[217] Use of time - (2005-02-16)
[226] Growing our systems - (2005-02-24)
[297] A reminder that the customer is King - (2005-05-01)
[321] Sales - the alternative close - (2005-05-23)
[399] simplicity hides real size - (2005-07-31)
[438] Fair system for travel and accommodation expenses - (2005-09-07)
[457] Do the work and take the risk - a PHP contract to avoid - (2005-10-06)
[467] Tell them three times - (2005-10-17)
[487] On line course booking - credit card protection - (2005-11-06)
[491] Being atypical is typical - (2005-11-10)
[536] Cancellations and penalties - (2005-12-21)
[626] Not just a pretty face to answer the phone. - (2006-02-26)
[652] Morning Post - (2006-03-20)
[664] Ruby course - oops - it's not happening - (2006-04-01)
[808] Sales call - (2006-07-19)
[849] Staff Meeting - (2006-08-30)
[869] UNABLE TO ATTEND - (2006-09-16)
[883] Age discrimination law - (2006-10-01)
[906] A commitment we won't be making - (2006-10-27)
[1057] Selling by phone and Skype - our policy - (2007-01-30)
[1084] Writing terms and conditions for conferences and other events - (2007-02-17)
[1133] B-2-B Networking, 20th April. Useful for YOUR business? - (2007-04-03)
[1157] Speed Networking - a great evening and how we arranged it - (2007-04-21)
[1165] Extended Credit request - train in June and be paid in September - (2007-04-27)
[1243] Heavy duty hole punch - (2007-06-24)
[1260] An inspirational business talk from one of our prospective MPs - (2007-07-06)
[1263] 0800 043 8225 - a new phone number for Well House - (2007-07-10)
[1319] Customer feedback - lifeblood of a business - (2007-08-25)
[1342] Google, wwmdirectory, Freshwater, ATP - new scam? - (2007-09-09)
[1373] New Month, New Quarter, New Laws - (2007-10-01)
[1394] Business to Business Networking - North and West Wilts / Melksham - (2007-10-17)
[1453] What makes our courses special? - (2007-12-02)
[1485] Copyright and theft of images, bandwidth and members. - (2007-12-26)
[1626] Early May - a short chance to regroup and improve - (2008-05-01)
[1713] Ways to accept credit cards - or not! - (2008-07-19)
[1855] Volunteer v Employee - a skewed balance? (FSB) - (2008-10-25)
[1913] Alastair Darling helps make paperwork and confusion - (2008-11-30)
[2044] Please Trouble me - (2009-02-16)
[2122] Commission Creep - (2009-04-08)
[2126] Weeding out old phone numbers - (2009-04-11)
[2161] Get it right ... if it goes wrong, it takes so much effort to sort out! - (2009-05-08)
[2187] Are we IITT (Institute of IT Training) members? - (2009-05-17)
[2190] How you are (re)presented at an exhibition - (2009-05-19)
[2283] Everyone is in the customer relations business - (2009-07-12)
[2331] Certification Revisted - Lua - (2009-08-09)
[2465] Melksham Town - asleep or awake? - (2009-10-21)
[2598] An excuse for making a sales call - (2010-01-26)
[2788] Cost of Sales - (2010-06-01)
[2821] Chancellor George Osborne inspires Perl Program - (2010-06-22)
[2936] The service that customers should receive - (2010-08-27)
[2966] Cheap Country Hotel in Melksham, Wiltshire? - (2010-09-21)
[3073] Customer Service - the boundary - (2010-11-27)
[3157] A new monopoly on the ferry to Northern Ireland - (2011-02-04)
[3333] Honesty and a friendly welcome goes a long way - (2011-06-25)
[3506] Cold call contacts - preference services and turning off spam sales approaches - (2011-11-03)
[3613] Keeping Business Local. But is that realistic? - (2012-02-13)
[3665] Will will smile? - (2012-03-22)
[3750] Matching opening hours to when customers can come in and buy - (2012-06-04)
[3755] Cruising on the Mersey Ferry? - (2012-06-07)
[4107] Snog, Marry, Avoid - (2013-05-31)
[4293] Certification - (2014-09-15)
[4415] Buffet review - taking the price into account - (2015-02-05)
[4520] No cold sales calls please - but delighted to hear from others! - (2015-09-29)
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