We run training courses so often in Scotland that I don't even need a map anymore, except perhaps a streetmap page showing the roads in the immediate vicinity of the training venue. But how do we reach our potential client base? How do they find out about us?
Firstly, we have good and tailored web resources - if you're looking for a course for a group of 3 or more delegate, we'll run it for you at your offices. You can find out all about private courses in general
here, and get a specific quote for a private course in Glasgow
here. Just one or two delegates? Not a problem - there's details here. Of Course, we've also got web pages covering our
Linux Basics,
Linux Admin and
Linux Web Server course agenda and many more.
But
Firstly isn't good enough - there are two more elements to consider, and they're how to bring people to our web site (Search Engine and Marketing optimisation) and site navigation (how to ensure people land at the right page and can easily navigate to all the information the need. If they want a
Python Programming Course and are based in Dundee, they'll need to find the pages that I have provide links to in this paragraph - for
private courses, with
a quotation, or for
public courses together with information about our training centre and
where we are in relation to Dundee.
How do we get the search engine placement right? The simple answer is by a lot of hard work, by providing plenty of good content that doesn't get out of date, and by analysing our visitor logs to make sure that we're targetting correctly. There's a whole series of blogs for me to write on EVERY ONE of those subjects?
And how do we get on site navigation right? By providing plenty of logical links, by providing multiple indexes, and by tuning our site for search engine arrivals - we can tell what their search term was, so let's make the links to topics that will be of interest to them bolder, and collapse directory structures on other topics that they've not mentioned in their search. We can even recall what someone used for a search on one occasion, and offer them pages based on their preferences next time they visit the site. Oops - that's yet another series of blog articles I feel coming on!
(written 2006-05-05)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
Y101 - Introduction to Python [317] Programming languages - a comparison - (2005-05-20)
[380] Bridging to the customer requirement - (2005-07-16)
[382] Central London Courses - Perl, PHP, Python, Tcl, MySQL - (2005-07-18)
[444] Database or Progamming - which to learn first? - (2005-09-13)
[629] Choosing the right language - (2006-03-01)
[712] Why reinvent the wheel - (2006-05-06)
[745] Python modules. The distribution, The Cheese Shop and the Vaults of Parnassus. - (2006-06-05)
[753] Python 3000 - the next generation - (2006-06-09)
[834] Python makes University Challenge - (2006-08-15)
[846] Is Perl being replaced by PHP and Python? - (2006-08-27)
[909] Python is like a narrowboat - (2006-10-30)
[949] Sludge off the mountain, and Python and PHP - (2006-11-27)
[950] Python and the Magic Roundabout - (2006-11-27)
[1375] Python v Ruby - (2007-10-02)
[1663] Python in an afternoon - a lecture for experienced programmers - (2008-06-01)
[4118] We not only teach PHP and Python - we teach good PHP and Python Practice! - (2013-06-18)
[4298] Python - an interesting application - (2014-09-18)
[4590] Progress on moving from Python 2 to Python 3 - training for both versions - (2015-12-01)
G403 - Well House Consultants - On site - venues, UK and Ireland [120] Good early morning - (2004-11-16)
[378] A word of admiration for the London cabbie - (2005-07-15)
[910] Helping the miles pass - (2006-10-31)
[1200] Training information - England, Scotland, Wales and Ireland - (2007-05-22)
[1599] Fresher tutor, better course - (2008-04-03)
[2956] On site course - travel and accommodation expenses - (2010-09-14)
[3058] MacBook Air - hardware and system review - (2010-11-17)
[3065] Pictures from the Birkenhead to Belfast crossing - (2010-11-23)
[3153] Points West to Belfast - (2011-02-01)
[3489] Python courses and Private courses - gently updating our product to keep it ahead of the game - (2011-10-20)
[4168] Travelling to and from courses - much easier from December 2013 - (2013-09-08)
A101 - Web Application Deployment - Linux -An Introduction For Users [73] vi - full circle - (2004-10-04)
[74] pushd and popd - (2004-10-05)
[152] Aladdin, or careful what you wish. - (2004-12-15)
[249] An easy way out - (2005-03-17)
[430] Linux commands - some basics - (2005-08-31)
[431] File permissions of Linux and Unix systems - (2005-08-31)
[593] Finding where the disc space has gone - (2006-02-06)
[659] Web Application Components - (2006-03-28)
[679] More or less on the edge of the page - (2006-04-11)
[703] Copying files and preserving ownership - (2006-04-28)
[711] THE home directory or MY home directory - (2006-05-06)
[749] Cottage industry or production line data handling methods - (2006-06-07)
[984] Cardinal numbers and magic numbers - (2006-12-14)
[1012] Moving files between Windows / DOS and Linux / Unix - (2006-12-30)
[1013] Copy multiple files - confusing error message from cp - (2006-12-30)
[1068] ls -l report, Linux / Unix - types and permssions - (2007-02-06)
[1259] Where am I and how did I get here? - (2007-07-05)
[1287] Work and play at Well House Manor - Football and Shell Shortcuts - (2007-08-02)
[1288] Linux run states, shell special commands, and directory structures - (2007-08-03)
[1366] awk - a powerful data extraction and manipulation tool - (2007-09-25)
[1408] Wireless hotel tips - FTP and Skype connections failing - (2007-10-26)
[1438] Copy and paste / cut and paste and other vi techniques - (2007-11-20)
[1527] Selecting file names in a shell - one word or another - (2008-02-02)
[1651] ls command - favourite options - (2008-05-23)
[1764] Yank and Push - copy and move in vi - (2008-08-21)
[1803] FTP passive mode - a sometimes cure for upload hangs - (2008-09-20)
[1893] Some Linux and Unix tips - (2008-11-18)
[1897] Keeping on an even keel - (2008-11-21)
[1902] sstrwxrwxrwx - Unix and Linux file permissions - (2008-11-23)
[1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
[2201] Running straight from the jar, but not from a tar - (2009-05-26)
[2203] Always use su with minus. And where do programs come from? - (2009-05-27)
[2299] How much space does my directory take - Linux - (2009-07-20)
[2300] What does x on a linux directory mean? - (2009-07-21)
[2479] Accidentally typed ci rather than vi? - (2009-10-27)
[2494] Making Linux Politically correct - (2009-11-06)
[2636] Linux - useful tips including history and file name completion - (2010-02-15)
[2831] Recording (a macro) in vi - (2010-06-27)
[3179] Oops - I typed ci not vi, and have lost my file ... - (2011-02-21)
[3256] Displaying a directory or file system tree - Linux - (2011-04-22)
[3791] The Kernel, Shells and Daemons. Greek Gods in computing - (2012-07-01)
[3819] Packing a tar, jar or war file - best practise - (2012-07-26)
Some other Articles
Room for OctopusesPictures from my travelsLinux training Glasgow, Python programming course DundeeHandling huge data files in PHPLinescapes of MullA story of goldfishMay day awayDisc Partitioning