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What is your business latency and potential?

What proportion of your market are you capturing? What proportion are going to your competitors? What proportion are making do with a less-good substitute product and what proportion and simply not using any product?

I was listening to Alison Forster, Managing Director of First Great Western - the train company that runs all services westward from London and local trains too from 1st April, and some comments she made on this struck me.

Alison told her audience that for every passenger travelling on her routes, ANOTHER one and a half would do so if only they knew about the service and could be attracted to it.

Well House Consultants is based at Melksham in Wiltshire - not an obvious location for Open Source training, and yet we're rushed off our feet at times and when we're quiet it's because we've been short of marketing time - I would guess that in our business, our ratio is at least 1 to 1 and I'm looking there to new customers and not customer stolen from elsewhere.

Last week, I looked to make a last minute booking into a business hotel in Abingdon. "Hotel full" all over the place - checking the web site of one of the companies with hotels in every major town, they were full in Abingdon and in Newbury and in Oxford and in Reading - the best they could offer was Aylesbury. I don't know what their latency was, but it sure as heck was high!


Which looks very, VERY good for Well House Manor - I can foresee that we'll be providing services into markets with the capacity to grow and where there will be a shortage of exactly the products that we know and specialise in providing.
(written 2006-03-06, updated 2006-06-09)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G900 - Well House Consultants - Miscellany
  [3775] Alan Turing - 1912 to 1954 - (2012-06-23)
  [3612] Help to get online in Melksham - (2012-02-13)
  [3315] Friday - Electrician, Food Festival, C++ Course, Rail Group Meeting - (2011-06-03)
  [3000] Looking forward - the next 3000 - (2010-10-16)
  [2534] And now for some posts a bit more technical - (2009-12-12)
  [2258] Questions I have been asked on answering the phone - (2009-06-26)
  [2144] Looking for a career change - Physician to Web Site Designer - (2009-04-28)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [1898] Every cloud has a silver lining - (2008-11-21)
  [1867] Domain Renewal Group - (2008-11-02)
  [1183] Improving searches - from OR to AND? - (2007-05-11)
  [1040] What the customer is looking for - effective training - (2007-01-17)
  [1038] Know to the police - (2007-01-16)
  [1024] Web site - a refresh to improve navigation - (2007-01-07)
  [397] Where now for dial-up providers? - (2005-07-30)
  [336] Targetted Advertising - (2005-06-05)
  [333] Do NOT follow links or read attachments in these emails - (2005-06-01)
  [201] 0870 telephone numbers - (2005-02-03)
  [170] MySQL, Java, PHP and Linux - new technical articles - (2005-01-06)


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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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