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Facebook marketing - who are we reaching?

Looking at the age and gender of various Facebook campaigns used to boost the TransWilts rail campaign - who are we reaching?


"For residents to the East of Melksham - a bus timetable (follow link) including the Melksham Rail Link service to the station.", 21st April [see post]



"Passenger numbers using the new TransWilts trains between Swindon and Westbury are already encouraging." - asking people to tell us how they heard about TransWilts, 13th April [see post]
Engagament profile for our Facebook page


"From Melksham to Swindon in 25 minutes. London to Melksham in 90. Chippenham or Trowbridge in 9 minutes, 7 days a week.", January 18th [see post]



See overall TransWilts Facebook page [here]

Railway support groups tend to be male dominated, largely with people in the second rather than the first halves of their libes, and one of the reasons for using Facebook for some of the marketing has been to spread out the metric and rech other groups; it's noticable (Swindon Town match days excepted) that the passengers on the train don't have that same gender bias.
(written 2014-04-23)

 
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  [1284] An update on the West Wilts show ... - (2007-07-30)
  [1090] Too many instructions, too much detail - (2007-02-23)
  [1087] Telling a story in different ways - (2007-02-20)
  [1000] One Thousand Posts and still going strong - (2006-12-18)
  [904] Of course I'll tell you by email - (2006-10-25)
  [734] Keeping customers informed by email - (2006-05-26)
  [480] New look to website - (2005-10-30)
  [458] Final courses of '05 coming up .... - (2005-10-08)
  [336] Targetted Advertising - (2005-06-05)
  [281] What they are saying about our OF COURSE newsletter - (2005-04-16)
  [57] Posting 1000 letters! - (2004-09-21)
  [48] PHP - onwards and upwards - (2004-09-14)


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How effective is our publicity?
Some other Articles
Embedding Lua to perform tailored code at an interval
Survey - Journeys
Metrics - historic and current TransWilts train use
How effective is our publicity?
Facebook marketing - who are we reaching?
A lovely meal in Swindon - just a short walk from the station
Weekend breaks by train to Melksham, Wiltshire
Chippenham - Melksham - Trowbridge, public transport over Easter (2014)
Updated staff systems helps us look after our customers better
Updated delegate computers - nine of the best
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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