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For 2023 (and 2024 ...) - we are now fully retired from IT training.
We have made many, many friends over 25 years of teaching about Python, Tcl, Perl, PHP, Lua, Java, C and C++ - and MySQL, Linux and Solaris/SunOS too. Our training notes are now very much out of date, but due to upward compatability most of our examples remain operational and even relevant ad you are welcome to make us if them "as seen" and at your own risk.

Lisa and I (Graham) now live in what was our training centre in Melksham - happy to meet with former delegates here - but do check ahead before coming round. We are far from inactive - rather, enjoying the times that we are retired but still healthy enough in mind and body to be active!

I am also active in many other area and still look after a lot of web sites - you can find an index ((here))
What search terms FAIL to bring visitors to our site, when they should?

My web log files, with careful analysis, tell me what search terms brought people to our pages. But what I would really like is to find commonly searched terms which should bring people to us, but do not ... so that I can optimise the site for them. And of course there's nothing in the log files to tell you what these underrated/unrated terms are - or so you might have thought.

With the combined log file format, the Referer string includes the query that the user made (encoded) and also a parameter showing the start point in the results set. Without that parameter inthe referer, you are loking at the start of the result set ... with that parameter, you have a user who has moved on from the first page to a later page of results.

Here are a couple of analyses from yesterday:

4 arrival(s) to /resources/ex.php4?item=h110/mcheck.php
  1 - php select radio
  1 - php radio exemple
  1 - php template for radio
  1 - php select from (page starts 10)


That's three users who came to the page in question because their search presented our site on the first page, and one who searched for "php selelct from" who wasn't satisfied with what (s)he found on the first page, and moved on to the second page.

6 arrival(s) to /resources/ex.php4?item=j907/index.jsp
  2 - shopping cart jsp
  1 - jsp source code for online shop (page starts 30)
  1 - shopping cart example jsp
  1 - download sample code for shopping cart in jsp
  1 - shopping cart jsp example


And that's a page which our patient user, searching for "jsp source code for online shop", didn't reach until the fourth page.

This page start information is a huge clue to lost traffic. With only 4% of our visits being as result of our links being found on 2nd or subsequent pages (see here), we're been shown the tip of an iceberg - and we could do well to trawl through all our second (and later) page arrivals and see if we should be making more effective use of the words that were used in them.

If you're interested in what subjects users have found recently that are not on the first page, look here for Python - Perl - PHP - MySQL - Tcl - Ruby - Lua - Java - Tomcat - Apache - Linux - Shell - Expect - Database - Unix and other topics
(written 2009-08-05, updated 2009-08-06)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G911 - Well House Consultants - Search Engine Optimisation
  [165] Implementing an effective site search engine - (2005-01-01)
  [427] The Melksham train - a button is pushed - (2005-08-28)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1344] Catching up on indexing our resources - (2007-09-10)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1969] Search Engines. Getting the right pages seen. - (2009-01-01)
  [1971] Telling Google which country your business trades in - (2009-01-02)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [1984] Site24x7 prowls uninvited - (2009-01-10)
  [2000] 2000th article - Remember the background and basics - (2009-01-18)
  [2019] Baby Caleb and Fortune City in your web logs? - (2009-01-31)
  [2045] Does robots.txt actually work? - (2009-02-16)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2106] Learning to Twitter / what is Twitter? - (2009-03-28)
  [2107] How to tweet automatically from a blog - (2009-03-28)
  [2137] Reaching the right people with your web site - (2009-04-23)
  [2330] Update - Automatic feeds to Twitter - (2009-08-09)
  [2428] Diluting History - (2009-09-27)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2562] Tuning the web site for sailing on through this year - (2010-01-03)
  [2686] Freedom of Information - consideration for web site designers - (2010-03-20)
  [2748] Monitoring the success and traffic of your web site - (2010-05-01)
  [3670] Reading Google Analytics results, based on the relative populations of countries - (2012-03-24)
  [3746] Google Analytics and the new UK Cookie law - (2012-06-02)
  [4121] Has your Twitter feed stopped working? Switching to their new API - (2013-06-23)


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Some other Articles
Melksham - no trains, no southbound buses through the town
Planning!
Learn a new programming language this summer.
Apache, Tomcat, mod_proxy
What search terms FAIL to bring visitors to our site, when they should?
Java Collection Objects in the java.util package
Looking for a practical standards course
Uploading and Downloading files - changing names (Perl and PHP)
Helping new arrivals find out about source code examples
Graphics in Lua - an example using the gd library
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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