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Launch of Melksham Food and Drink Festival

"We've risen from 3 employees to 44 in 2 years". I was attending the launch of the Melksham Food & Drink Festival on Thursday morning, held in the Dining Room at Beechfield House, a country house hotel on the road between Melksham and Lacock. We had actually looked at Beechfield, very briefly, as an alternative to Well House Manor, and concluded that it was too much for us to take on - that it would move our business into areas that we didn't want to go, that it would leave us competing with good friends at places like The Conigre Farm Hotel and The Spa B & B.

Listening to Chris Whyte talk, and seeing Beechfield on a sample morning, I can't help but feel happily confirmed in our decision to concentrate on providing rooms for delegates on our courses, and to provide accommodation for others that's tuned to the needs of business visitors to the town; not for us the wedding and alcohol licenses (with the noise and children that inevitably follow), nor the posh restaruarant and out-of-town location which leaves guest who want a drink (so cannot drive) a restricted choice of places to eat. And I certainly wouldn't want to be running a team of that size and with what seems a surprising staff to room ratio which implies that the food drink and event aspect of the business must now be paramount.

And so ... what an ideal and logical venue Beechfield House was for the event that launched Melksham's Food and Drink Festival. The event itself will run from Sunday, 3rd May, and what an excellent boost and even it will be for the town. The Town Council is headlining it, and there are a number of sponsors already signed up, or going to be doing so. Rather than me reproduce the details here, have a look at their web site.

Beechfield, Beanacre, Melksham
Top Table at Breakfast
Beechfield House Hotel
Everyone came by car


I do look and learn as I'm around - as you'll have seen elsewhere on this blog - at how other hoteliers ply their trade. Very clearly, we're not competing with hotels in St Brivaels or Manchester, Maidenhead or Cambridge, and I feel morally justified in picking up ideas from them, and also thinking "gosh - we must make sure we don't do THAT!". With Beechfield, I feel (or felt) in a bit of a moral dilemma until the Thursday - but in practise, it's not that they're in a different league, but playing a different sport! Chris - if you happen to read this, you carry on doing weddings and we'll carry on with training courses and quiet accommodation. And I'm not stealing any ideas either ... I came back having had a great breakfast, determined to help push the event for the good of the town, and with some things to tell our own staff team that we should avoid in our own customer care roles, even though they are practised at many other places.

"Why not push the boat out - do something really special for the food and drink week at your establishment and bring people in ..." I am quoting from the launch. And I though about that. But then decided that our best approach at Well House Manor is to continue to do what we do best. To provide excellent accommodation for business visitors to the town, good value, plenty of choice of local eaterys, come and go as you please. Late arrivals, early departures, bringing you own food (or phoning for deliveries) NOT a problem ... and we'll continue with that during the Festival week. We'll fully support the festival - but we're not in the business of doing special food that week, encouraging in new local traffic, just to disappoint them when we return to normal on 10th May. I prefer a consistent product for our regulars and don't want to turf them out to some annexe while we host a one off event.
(written 2009-01-24)

 
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
M400 - Well House Manor - The Hospitality Business
  [4613] Our best hotel customers help us ... to help them ... be our best customers. - (2016-01-04)
  [4603] Happy New Year. Our customers are our ambassadors - (2016-01-01)
  [4543] Saturday morning at Well House Manor - (2015-10-17)
  [4521] Should we get an AA or Visit Wiltshire hotel assessment? - (2015-10-09)
  [4321] Are administration / review charges on hotel guests acceptable? - (2014-11-20)
  [4232] Not wanted here - hotel guests who will not be happy - (2013-12-30)
  [4202] Excellent Railfuture conference, but some setup lessons - (2013-11-03)
  [4051] On reading a new hotel review - (2013-03-24)
  [4033] Official Star ratings for hotels - still worth having? - (2013-03-07)
  [3988] Three cheers for the staff at Well House Manor - (2013-01-24)
  [3909] Every Customer Counts - (2012-11-01)
  [3838] Guest review - Well House Manor, Melksham - (2012-08-14)
  [3832] A busy day at Well House Manor - so come in and make it even busier! - (2012-08-10)
  [3743] Sunday - no longer a day of rest - (2012-05-28)
  [3660] A Pivotal Incident - learning how to welcome your guests - (2012-03-18)
  [3309] Tipping Policy - Well House Manor - (2011-05-29)
  [3164] Brown - or Mrs Sally Brown, accountant from Whitstable? - (2011-02-10)
  [3147] Hotel star ratings - towards a better system of review - (2011-01-25)
  [2936] The service that customers should receive - (2010-08-27)
  [2879] Night Porter and reception - 24 hours a day? - (2010-07-20)
  [2724] Escapee Grandparents welcome - Henfield and Melksham - (2010-04-15)
  [2593] Food and drink launch - (2010-01-21)
  [2303] Turning potential customers away - (2009-07-24)
  [2283] Everyone is in the customer relations business - (2009-07-12)
  [1877] Guests doing a bunk? - (2008-11-09)
  [1792] All the pieces fall into place - hotel and courses - (2008-09-10)
  [1622] An extra step - victory from defeat - (2008-04-25)
  [1548] Hotelympia - show report - the lighter side - (2008-02-21)
  [1445] Looking after you Christmas Customer Crowds - (2007-11-26)
  [1422] Wiltshire - speaker / after dinner talker offer - (2007-11-05)
  [1421] Castle Lodge Hotel, Ely, Cambridgeshire - (2007-11-04)
  [1284] An update on the West Wilts show ... - (2007-07-30)
  [1248] How NOT to oversell a hotel - (2007-06-27)
  [1180] Conjugation - (2007-05-08)
  [1161] A contrast in room rates and facilities - (2007-04-25)
  [1122] Hotel - online feedback forms compared - (2007-03-30)
  [1108] Express service - (2007-03-14)
  [1084] Writing terms and conditions for conferences and other events - (2007-02-17)
  [1048] Getting rid of people - hotel techniques - (2007-01-21)
  [1046] Bounce, bounce, bounce - (2007-01-20)
  [1002] Meet the neighbours - (2006-12-20)
  [988] You should think you're first in a hotel room - (2006-12-15)
  [922] Staying at your own hotel - (2006-11-12)
  [884] Drive time - (2006-10-02)
  [774] Bed and Breakfast, or Hotel? - (2006-06-22)

M401 - Well House Manor - Seeing how others do it
  [4443] Seventh stay away this year - and it's still only February! - (2015-02-25)
  [4373] A long and disappointing evening - (2014-12-30)
  [4348] Taking my life in my hands in Swansea - (2014-12-11)
  [4255] Making a personal gain from a more expensive business hotel stay - (2014-04-02)
  [4245] It always happens to me when I'm in Borehamwood! - (2014-03-06)
  [4177] Setting and publishing your hours to suit your customer base - (2013-09-18)
  [4109] What might you find at a tiny bed and breakfast? - (2013-06-03)
  [4093] More things to make sure that we do NOT do ... - (2013-05-18)
  [4091] A reminder of why we opened Well House Manor for our customers - (2013-05-17)
  [4081] Pushing down the advertised price, pushing up the total price charged. - (2013-05-08)
  [4058] The highs and lows of customer service - Cheltenham - (2013-04-03)
  [3975] Being an amateur hotel inspector helps me run a professional hotel - (2013-01-14)
  [3970] Comparing four VERY different places to stay - (2013-01-11)
  [3963] National TV - Melksham - 9th January 2013, Pre-alert. - (2012-12-27)
  [3900] The Xxxxx Guest House in Xxxxxxxxxxx - my stay reviewed - (2012-10-20)
  [3794] Should hotel staff sit on the toilet in the customer bedrooms? - (2012-07-02)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3754] Eyes Wide Open - (2012-06-06)
  [3368] Well House Manor hotel, Melksham - recommended to you by our customers - (2011-07-23)
  [3333] Honesty and a friendly welcome goes a long way - (2011-06-25)
  [3054] Longhope Hotel - (2010-11-16)
  [2911] Feeding the Grockles - (2010-08-09)
  [2885] Twenty Questions - (2010-07-24)
  [2502] Monday night, Tuesday night - (2009-11-13)
  [2441] Not your cup of tea? - (2009-10-08)
  [2413] Sanity checking the price, and selling up to increase income - (2009-09-21)
  [2311] Floor to ceiling - (2009-07-30)
  [2308] A new place in pictures - (2009-07-28)
  [2127] Call in the professionals! - (2009-04-12)
  [2105] Hire Car, from Atlanta Airport - (2009-03-27)
  [1915] Quietly putting prices up - (2008-12-02)
  [1758] Lindors Hotel, near St. Briavels, Wye Valley - (2008-08-18)
  [1672] The Composting Cone Challenge - (2008-06-10)
  [1597] Comparing hotels - as a guest and from the proprietors view - (2008-04-01)
  [1547] New bathing idea for hotels from Hotelympia - (2008-02-20)
  [1525] Just one thing let the service down - but that is my memory - (2008-01-31)
  [1458] The wrong way to put up prices - (2007-12-05)
  [1454] From Sunday to Monday, from Melksham to the Balkans - (2007-12-03)
  [1413] The little gestures that can really count - (2007-10-27)
  [1406] Away or home - which do I prefer? - (2007-10-25)
  [1374] Maidenhead Coffee Challenge - (2007-10-02)
  [1356] Crystal Ball - How long do I need to be online? - (2007-09-18)
  [1354] Match the Bedroom to the Hotel - (2007-09-17)
  [1347] Wireless Internet Access at hotels - an update and some pitfalls - (2007-09-12)
  [1333] Kasteel Elsloo - Michelin rated hotel. - (2007-09-05)
  [1301] Plastic or China - (2007-08-12)
  [1287] Work and play at Well House Manor - Football and Shell Shortcuts - (2007-08-02)
  [1205] Arrival and Departure experiences - another hotel - (2007-05-26)
  [1091] The Psyche is all wrong. - (2007-02-24)
  [1026] The Wheatsheaf 2, The Bell 0 - (2007-01-09)
  [1011] Well House Manor and Beechfield House, Hotels, Melksham - (2006-12-29)
  [966] CSL, KISS and RTFM - (2006-12-05)
  [736] New Tape Librarian - (2006-05-28)
  [714] Room for Octopuses - (2006-05-08)
  [699] Extremes costs of getting on line - (2006-04-25)
  [693] The on line booking experience - (2006-04-21)
  [619] If its Sunday, it must be the Norland - (2006-02-23)
  [514] Crazy Day-sies - (2005-12-02)
  [17] Differing tastes - (2004-08-17)


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Conversion of OSI grid references to Eastings and Northings
How long should a training module be?
The Royal Mail Receipt
The Month Ahead - What is happening in Melksham
Launch of Melksham Food and Drink Festival
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Variable Scope in C++
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This is a page archived from The Horse's Mouth at http://www.wellho.net/horse/ - the diary and writings of Graham Ellis. Every attempt was made to provide current information at the time the page was written, but things do move forward in our business - new software releases, price changes, new techniques. Please check back via our main site for current courses, prices, versions, etc - any mention of a price in "The Horse's Mouth" cannot be taken as an offer to supply at that price.

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