"Do you realise that people aren't finding you on Google and the other search engines." I get a lot of emails like this, which go on to tell me how Well House Manor only turned up on the fourth page when the person writing searched for "Comfortable beds" or how Well House Consultants only turned up after number 99 when searching for "listed florists". Position and placement is important ... but only for the correct search terms which these are not. The fact that we come up in the top couple of pages for Birth Notice is almost a joke and I'm quite happy for us to drop further on that (we were once top!).

But it IS important to be Above the Fold for the search terms that people will enter when you want them to find you. And by "Above the Fold", I mean that your URL should be visible on the first page, and without scrolling. So that's in the first 6 to 8 results ... and it can be a never ending task to ensure that you're going to stay there. On some searches we succeed, on others I'm not thrilled with our placement. But I was happy to see that even away from the very specialist areas we're in we can make some high rankings with other pages



We're above the fold for "First Great Western" with our First Great Western Customer Forum site.
(written 2007-11-19)

 G902 - Well House Consultants - Web site techniques, utility and visibility
  [23] Skills and responsibilities - (2004-08-22)
  [32] Web design platoon - (2004-08-29)
  [98] No more 'Error 404' pages. Something better. - (2004-10-24)
  [109] URLs - a service and not a hurdle - (2004-11-04)
  [117] A case of case - (2004-11-14)
  [142] Colour for access - (2004-12-06)
  [165] Implementing an effective site search engine - (2005-01-01)
  [173] Data Mining - (2005-01-09)
  [179] The hunt for unique words - (2005-01-16)
  [182] Your personal Google ranking - (2005-01-19)
  [197] Allow for peak traffic on your web site - (2005-02-01)
  [202] Searching for numbers - (2005-02-04)
  [222] Who are all these visitors? - (2005-02-20)
  [259] Responding to spam - (2005-03-27)
  [261] Putting a form online - (2005-03-29)
  [268] Information request forms, cleaning up spam - (2005-04-05)
  [274] Our most popular resources - (2005-04-10)
  [276] An apology to Mr Boneparte - (2005-04-11)
  [278] Cover all the options - (2005-04-13)
  [284] The Iconish language - (2005-04-19)
  [288] Colour blindness for web developers - (2005-04-22)
  [311] Growth pains - (2005-05-14)
  [314] What language is this written in? - (2005-05-17)
  [320] Ordnance Survey - using a 'Get a map' - (2005-05-22)
  [322] More maps - (2005-05-23)
  [347] Frightening and from-friend viruses and spams - (2005-06-14)
  [348] Graveyard pages - (2005-06-15)
  [369] CMS - the minefield of Choices - (2005-07-05)
  [376] What brings people to my web site? - (2005-07-13)
  [414] Form Madness - (2005-08-14)
  [492] New Navigation Aid - Launch of My Wellho - (2005-11-11)
  [510] Dynamic Web presence - next generation web site - (2005-11-29)
  [528] Getting favicon to work - avoiding common pitfalls - (2005-12-14)
  [533] Bigger Box Campaign - (2005-12-18)
  [649] Denial of Service ''attack'' - (2006-03-17)
  [658] Keeping the visitors happy and browsing - (2006-03-26)
  [681] Mirroring a dynamic site - (2006-04-12)
  [718] Protecting images from theft - (2006-05-12)
  [732] Where is a web site visitor browsing from - (2006-05-24)
  [757] Horse and Python training - (2006-06-12)
  [767] Finding the language preference of a web site visitor - (2006-06-18)
  [800] Effective web campaign? - (2006-07-12)
  [893] Visibility - (2006-10-14)
  [916] Driving customers away - (2006-11-07)
  [976] Santa at the station - (2006-12-09)
  [994] Training on Cascading Style Sheets - (2006-12-17)
  [1015] Search engine placement - long term strategy and success - (2006-12-30)
  [1029] Our search engine placement is dropping. - (2007-01-11)
  [1055] Above the fold - (2007-01-28)
  [1104] Drawing dynamic graphs in PHP - (2007-03-09)
  [1177] Sorting out for a site map - (2007-05-05)
  [1184] Finding resources - some pointers - (2007-05-13)
  [1186] Two new pages / sites - (2007-05-14)
  [1198] From Web to Web 2 - (2007-05-21)
  [1207] Simple but effective use of mod_rewrite (Apache httpd) - (2007-05-27)
  [1212] What brought YOU to our web site? - (2007-06-01)
  [1237] What proportion of our web traffic is robots? - (2007-06-19)
  [1297] Stuffing content into a web page - easy maintainance - (2007-08-09)
  [1494] A time to update pictures - (2008-01-03)
  [1505] Script to present commonly used images - PHP - (2008-01-13)
  [1506] Ongoing Image Copyright Issues, PHP and MySQL solutions - (2008-01-14)
  [1513] Perl, PHP or Python? No - Perl AND PHP AND Python! - (2008-01-20)
  [1534] Where in the world / country is my visitor from? - (2008-02-07)
  [1541] Colour, Composition or Content - (2008-02-16)
  [1554] Online hotel reservations - Melksham, Wiltshire (near Bath) - (2008-02-24)
  [1610] PHP course dot co, dot uk - (2008-04-13)
  [1630] To provide external links, or not? - (2008-05-04)
  [1634] Kiss and Book - (2008-05-07)
  [1653] How do Google Ads work? - (2008-05-25)
  [1711] Rapid growth leads to server move - (2008-07-17)
  [1747] Who is watching you? - (2008-08-10)
  [1756] Ever had One of THOSE mornings? - (2008-08-16)
  [1793] Which country does a search engine think you are located in? - (2008-09-11)
  [1797] I have been working hard but I do not expect you noticed - (2008-09-14)
  [1833] Web Bloopers - good form design - avoiding pitfalls - (2008-10-11)
  [1856] A few of my favourite things - (2008-10-26)
  [1888] Find the link - (2008-11-16)
  [1955] How to avoid duplicating web page maintainance - (2008-12-20)
  [1961] Making our things easier to find - (2008-12-26)
  [1970] Plagarism - who is copying my pages? - (2009-01-02)
  [1982] Cooking bodies and URLs - (2009-01-08)
  [2056] Web Site Loading - experiences and some solutions shared - (2009-02-26)
  [2065] Static mirroring through HTTrack, wget and others - (2009-03-03)
  [2225] How important is a front page ranking on a search engine? - (2009-06-09)
  [2332] Formation, des langages Open Source - (2009-08-09)
  [2333] Formaci[83][c2]ón, de los lenguajes de c[83][c2]ódigo abierto - (2009-08-09)
  [2334] Formazione, Open Source computer lingue - (2009-08-09)
  [2335] Ausbildung, die Open-Source-Sprachen - (2009-08-09)
  [2336] Forma[83][c2]ç[83][c2]ão, Open Source computador l[83][c2]ínguas - (2009-08-09)
  [2337] Opleiding, Open Source computertalen - (2009-08-09)
  [2338] Uddannelse, Open Source computer sprog - (2009-08-09)
  [2339] Oppl[83][c2]æring, Open Source datamaskinen spr[83][c2]åk - (2009-08-09)
  [2340] ldning, Open Source dator spr[83][c2]åk - (2009-08-09)
  [2341] Koulutus, Open Source tietokone kielill[83][c2]ä - (2009-08-09)
  [2389] Writing with our customers words - (2009-09-01)
  [2410] Removal of technical resources from this site - (2009-09-19)
  [2519] Status Page / breaks of service in early December - (2009-11-30)
  [2532] Analysing Google arrivals by country of origin - (2009-12-10)
  [2552] Web site traffic - real users, or just noise? - (2009-12-26)
  [2569] How to run a successful online poll / petition / survey / consultation - (2010-01-10)
  [2668] Is it worth it? - (2010-03-09)
  [2981] How to set up short and meaningfull alternative URLs - (2010-10-02)
  [3022] Retaining web site visitors - reducing the one page wonders - (2010-10-31)
  [3087] Making the most of critical emails - reading behind the scene - (2010-12-16)
  [3149] Looking back at www.wellho.net - (2011-01-28)
  [3197] Finding and diverting image requests from rogue domains - (2011-03-08)
  [3367] Google +1 - what is it? - (2011-07-22)
  [3426] Automed web site testing scripted in Ruby using watir-webdriver - (2011-09-09)
  [3491] Who is knocking at your web site door? Are you well set up to deal with allcomers? - (2011-10-21)
  [3532] Sharing the user experience - designing a form with the customer in mind - (2011-11-29)
  [3554] Learning more about our web site - and learning how to learn about yours - (2011-12-17)
  [3563] How big is a web page these days? Does the size of your pages matter? - (2011-12-26)
  [3589] Promoting a single one of your domains on the search engines - (2012-01-22)
  [3623] Some TestWise examples - helping use Ruby code to check your web site operation - (2012-02-24)
  [3734] QR codes with marketing logos embedded - (2012-05-16)
  [3744] Short Web Addresses for Melksham - (2012-05-30)
  [3745] Legal change - You need to obtain user consent if you use cookies on your website - (2012-06-01)
  [3776] Some traps it's so easy to fall into in designing your web site - (2012-06-23)
  [3896] An email marathon - (2012-10-15)
  [3974] TV show appearance - how does it effect your web site? - (2013-01-13)
  [4001] Helping search engines with appropriate 400 error codes - (2013-02-11)
  [4076] Web site - fully back! - (2013-04-29)
  [4115] More or less back - what happened to our server the other day - (2013-06-14)
  [4136] How do I post automatically from a PHP script to my Twitter account? - (2013-07-10)
  [4239] Facebook marketing - early experiences - (2014-01-19)
  [4376] Well House Consultants, Well House Manor, First Great Western Coffee shop, TransWilts / 2014 web site reports - (2015-01-01)
  [4401] Selecting RECENT and POPULAR news and trends for your web site users - (2015-01-19)
  [4474] Effect on external factors on traffic to our web sites - an update - (2015-04-26)
  [4492] Almost so wrong, but perhaps it's right for some? - (2015-05-11)

Back to A little touring help during a business trip to England

Previous and next or Horse's mouth home

Forward to Copy and paste / cut and paste and other vi techniques

On cancellations, rebooking, and pricing schemes
Useful command or messy screen?
Linux / Unix - layout of operating system files
Copy and paste / cut and paste and other vi techniques
Above the fold with First Great Western
A little touring help during a business trip to England
Object Oriented Programming in Perl - Course
Market survey - to learn, to prove a point, or to sell your product?
Linux, PHP, Tcl, Ruby, C, C++ - last minute training course availability
Wiltshire County Council - Budget Consultation