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November 19, 2007
Above the fold with First Great Western
"Do you realise that people aren't finding you on Google and the other search engines." I get a lot of emails like this, which go on to tell me how Well House Manor only turned up on the fourth page when the person writing searched for "Comfortable beds" or how Well House Consultants only turned up after number 99 when searching for "listed florists". Position and placement is important ... but only for the correct search terms which these are not. The fact that we come up in the top couple of pages for Birth Notice is almost a joke and I'm quite happy for us to drop further on that (we were once top!).
But it IS important to be Above the Fold for the search terms that people will enter when you want them to find you. And by "Above the Fold", I mean that your URL should be visible on the first page, and without scrolling. So that's in the first 6 to 8 results ... and it can be a never ending task to ensure that you're going to stay there. On some searches we succeed, on others I'm not thrilled with our placement. But I was happy to see that even away from the very specialist areas we're in we can make some high rankings with other pages
We're above the fold for "First Great Western" with our First Great Western Customer Forum site.
Posted by gje at November 19, 2007 07:38 PM